How does a copywriter become a marketing agency leader and a fractional CMO?
In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.
She explains her methods for building a marketing plan that works well for startup founders.
If you are looking to gather funds and help your startup grow this year, listen as she discusses overcoming self-doubt, setting up a clear marketing plan, and understanding your audience.
Kathryn also shares tips on keeping your marketing steady, taking feedback seriously, and supporting new talent while handling several clients, all while maintaining a healthy work- life balance.
This episode has simple, smart tips for marketers, business owners, or anyone looking to grow!
SO, let’s get into the episode now!
Episode Topics:
00:00 - 03:10: How Kathryn became a Fractional CMO
03:10 - 05:35: Managing overload in new roles
05:35 - 07:05: Planning your marketing approach
07:05 - 09:02: Why steady marketing works
09:02 - 10:41: Common marketing errors
10:41 - 13:38: Knowing your audience
13:38 - 15:05: Marketing for SaaS explained
15:05 - 17:43: How feedback helps improve
17:43 - 19:19: Building a strong network
19:19 - 22:45: Why investing in junior talent pays off
22:45 - 25:08: Managing multiple clients
25:08 - 26:30: Advice for Future CMOs
🔗 CONNECT WITH KATHRYN STRACHAN:
👥 LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
🎧 Her Podcast Show: https://open.spotify.com/show/68ivLxoRC75Ju4c8SzpHTh?si=369402f1efb74e52
Check out Kathryn’s new book: https://amzn.eu/d/4wgVjTY
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