How to handle $500,000 ad budget and make millions

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The Aspiring CMO

Ani Hoang

63 episodes

3 months ago

Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.

All content for The Aspiring CMO is the property of Ani Hoang and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

How to handle $500,000 ad budget and make millions - Raj Vasani

The Aspiring CMO

34 minutes

9 months ago

How to handle $500,000 ad budget and make millions - Raj Vasani

Hey everyone, welcome back to my latest episode!

I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.

Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.

We discussed why making decisions based on data and closely monitoring customer acquisition costs is important for success, and why creativity isn’t only for designers.

He emphasized that taking responsibility for your ad budget is essential, and that notable improvements occur when performance marketers work together with creative professionals.

If you’re just starting out or preparing for your seed round, this episode offers practical insights that can help you make your ad campaigns more effective.

So, grab your coffee and consider a fresh approach to your advertising strategy!

📌 TIMESTAMPS

00:00 - 01:06: Introduction
01:06 - 06:20: From content writing to multi-million ad budgets
06:20 - 10:20: Small budgets builds a customer journey
10:20 - 15:32: Customer journey and results
15:32 - 18:33: Facebook ads and creative tests
18:33 - 20:40: Don't duplicate ads
20:40 - 24:16: How ad costs are rising
24:16 - 29:30: Creative teamwork in performance marketing
29:30 - 32:10: New brands: When and how to advertise
32:10 - 34:36: Final thoughts

🔗 CONNECT WITH RAJ VASANI:

👥 LinkedIn: https://www.linkedin.com/in/rajvasani0/
💻 Website: https://rajvasani.com/

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