Our health is extremely personal, so it makes sense that you would want your healthcare provider to emphasize the importance of understanding the lived experiences of patients to enhance the human dimension of healthcare. But how do we do this as marketing professionals?I

n this episode Jay Sivasailam, Chief Growth Officer at UCare, delves into the intricate realm of healthcare marketing and operations. He understands the unique blend of emotional and logical decision-making in healthcare and the need for personalized experiences that resonate with individuals.

Join us as Glenn and Jay discuss:Discussed in this episode:

• The pivotal role of patient-centric healthcare marketing and operations in delivering personalized experiences.
• Shifting the focus from episodic care to whole-person wellness, including addressing equity and access issues.
• Leveraging technology and patient data for personalized clinical engagement while maintaining trust and value exchange in healthcare marketing operations.

How can brands navigate the ever-shifting landscape of e-commerce and brick-and-mortar operations?

Kenji Gjovig, Founder and Managing Director at Bayfield Company, knows the intricate balance that brands must strike when transitioning from direct-to-consumer (DTC) to more traditional commerce. You cannot accomplish the move without a laser focus on content creation that grows opportunities and expands into various channels. Brands certainly need to master the art of content creation, product packaging and leveraging consumer reviews. Your most useful tool is social media, but where is the balance and how is trust best gained in such a crowded marketplace?

Join us as we discuss:

• The challenges and skills required for brands transitioning between e-commerce and brick-and-mortar operations
• Strategies employed by DTC brands to expand into different channels, fueling their continued growth
• Insights into the power of product packaging, consumer reviews, and social media in building brand trust and achieving success in today's competitive marketplace

Diversification is now officially table stakes in any marketing strategy.

Jeff Campbell, President at aiCommerce, shares his experience navigating the current marketing terrain, detailing the imperative of holistic growth and diverse channel strategies for brands.

Understanding the essence of authenticity in content creation is no longer optional, especially if you want to appeal to younger generations.

Join us as we discuss:

• How marketing strategies are adapting to the nuances of Gen Z
• Strategies for brands to effectively navigate the diverse marketing channels available
• How is data privacy impacting advertising strategies?And what the future hold for retail sales in this evolving landscape

Odds are, you publish or share regular reporting. When was the last time you took a step back and asked yourself why?

Why this specific data? Why report this specific way? Why at this interval, in this format? According to Sowmya Kotha, Senior Marketing Manager at Planet, you can’t unlock true problem-solving creativity until you ask the big question: why? The world changes every single day. If you’re not reflecting and adapting occasionally, you risk being left behind, data and insights unrealized.

Join us as we discuss:

• Utilizing diverse perspectives and fostering a culture of curiosity
• Embracing a global mindset and cultural sensitivity in marketing operations
• Acknowledging the significance of marketing operations for organizational success

Retailers are building their own, closed houses.

By offering a seamless digital and physical experience, brands are able to create brand loyalty like never before.

Dave Glaza, Founder and CEO of Digits Agency, believes that increasing the number of touchpoints and blending physical and digital is the new way of great marketing — through data. Join us as we discuss:

• Seamlessly blending physical and digital marketing
• Bridging the gap for customer loyalty
• Beyond retail: where data will be monetizable next

Accounting and marketing have a lot in common. The most important thing — they’re both about process.

Justin Noznesky, Chief Marketing & Strategy Officer at AtriCure, Inc. found his way into marketing by accident, beginning his career path in finance. This unique perspective has allowed him to effectively execute marketing in the highly regulated field of medicine. He shares lessons learned, translatable experience and the value of diverse perspectives that can be utilized across marketing in all industries.

Join us as we discuss:

• How unexpected career backgrounds can bring fresh perspectives to marketing operations
• Navigating highly regulated industries successfully by collaborating with cross-functional teams
• The pronounced importance of a physical and digital integrated marketing approach in healthcare.

You have worked hard and invested endless time, talent and capital into developing the perfect product, business and marketing plan. But without one crucial component, all of that investment goes down the drain.

The customer experience has the power to make or break a business. Without a great customer experience, your business will flounder, no matter how well-planned it is or how great your product is. Ted Rodgers, Chief Marketing Officer at Digital River joins us to share how integrating customer-centricity throughout the entire buying process can supercharge your business, placing customers at the heart of the organization.

Join us as we discuss:

• Driving conversion by elevating the buying experience throughout marketing for a seamless, enjoyable buyer journey
• The evolution of the e-commerce environment and increasing focus on direct-to-consumer sales
• Leveraging data to design the perfect customer experience with balanced physical and digital integrated marketing campaigns

More often than not, sales and marketing teams are at odds with one another. Leaders position each team, looking for attribution — asking which team and initiatives lead to a closed sale.

According to our guest Xander Broeffle, Director of Marketing Operations at CS2, this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams will supercharge your initiatives and place value across the entire customer journey, where it belongs. But how do you create a synergy between both sales and marketing operations? With deep hands-on experience on both sides, Xander shares the roadmap to optimized sales and marketing with data at the heart of it.

Join us as we discuss:

• Shaping marketing operations as the bridge between teams to ensure data alignment, communication, and collaboration
• Shifting focus from initiative attribution to overall success
• Maintaining consistency across physical and digital marketing to enhance engagement

The first person to touch your product isn’t a buyer — they’re a marketer.

Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.

Join us as we discuss:

• Marketing beyond advertising and how your team can leverage marketing to streamline growth and achieve success
• Why financial literacy in marketing is essential
• The importance of an integrated marketing approach leveraging both digital and physical initiatives

Building a star-studded marketing strategy without fundamentally understanding your customer is impossible.

Getting to know your target demographic at a core level should be step one for every marketing strategy, so deeply ingrained into the culture that it is second nature. From there, building a strong, concise strategy is key. Retaining genuine human elements, such as physical marketing, is as important as building a top-tier digital campaign. Eric Townley, Chief Marketing Officer at Flamingo Theory, covers several crucial points in building the best marketing strategy and mindset.

Join us as we discuss:

• Knowing your customer and tailoring to the buyer
• An insightful marketing strategy as a surprising key to market success
• Integrating physical marketing with digital for a cohesive, seamless customer experience

In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing.

This does not mean you have to sell your website domain and only utilize mailers and billboards. Building a bridge between physical touchpoints and digital tools can make your brand shine above the rest. Kymm Martinez, Chief Marketing Officer at the American Cancer Society joins us to discuss universal marketing truths, integrating physical and digital marketing and more.

Join us as we discuss:

• Marketing principles that ring true across all companies and industries
• Creating a marketing operations team with a vision
• Physical marketing that enhances digital presence

Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions.

When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance.

We’re joined by Pedrum Khosravi, Global Marketing Operations Leader at Convera, who shares his passion for the ideas of upskilling and upscaling, and how they work together for marketing operations teams.

Join us as we discuss:

• How to upskill and upscale marketing ops teams (and what kind of tools to use)
• Leading marketing operations as internal consultants, emphasizing best practices and excellence
• The importance of integrating physical and digital marketing

Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best messaging and positioning.

This is the mindset embraced by this episode’s guest, Patrick Strother, Founder and Chief Marketing Officer of Strother Communications Group. The more experience you have, the more tempting it is to borrow from a past success or assume you know the intricacies of the existing market. The key to marketing success? Staying humble and giving the market respect by allowing it to guide your approach.

Join us as we discuss:

• The importance of staying grounded in market insights and buyer behavior
• Building trust, differentiating and standing out in a competitive market
• Balancing the art and science of marketing

You have the key to creating a synergistic strategy across multiple mediums, and it's not all online.

The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across multiple verticals continues to earn consistent results.

Join us as we discuss:

• How TV supports multiple mediums
• Challenges in using TV commercials
• The value of contextual marketing

People will always function well in environments they trust — customers and marketers are no exception.

Chopping ambitious goals into manageable pieces with well-defined action items creates a more cohesive terrain for growth and feeds into authentic trust between customer and marketer, as well as marketer and company. Zach Shelley, Senior Director of Marketing & Operations at Uncommon Sports Group, Consultant, and Trainer, believes product success starts with clear directives and authenticity. Taking the time to determine the ideal approach for different content types and audiences allows for high-impact content and clear-headed creativity, leading to measurable outcomes.

Join us as we discuss:

• How simplifying strategies supports high-impact content
• The role authenticity plays in building trust
• Why clickbait damages customer/marketer relationships

You have to make quality use of every single part of the marketing budget buffalo.

Stretching each dollar, in both for-profit and nonprofit environments, creates optimized marketing strategies — and formulating a strong, simple direction for campaigns is step one. Alissa Nixon, Head of Vertical Operations and Marketing at Siemens USA, Low Carbon Tech Board Member and World Affairs Council YP Executive Member, believes you should be able to convey what you are selling in six words or less. Utilizing the integrated marketing strategy and incorporating physical marketing tools will squeeze the value out of every dollar and, in turn, every initiative.

Join us as we discuss:

• Organic consistency: the integrated marketing mix
• Events and physical marketing incorporation
• Adapting to new environments and organizational contexts

The best marketing teams view all of their processes through the lens of the consumer.

What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media, as well as a Copywriter, Podcast Host and Former Disney Cast Member, Cassie welcomes change and embraces innovation, a skillset that is prioritized as high as Mickey Mouse himself.

Join us as we discuss:

• Clear communication across multiple channels and mediums
• The customer’s experience is always right
• Staying current with ever-evolving trends and technologies

Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.

But when you evaluate potential software, you find thousands of options, each with its own potential to solve your problem or alternatively, leave you struggling with more challenges.

So do you decide which problems need to be addressed and by which tool while also avoiding creating a tech stack too jumbled for actual application? Danielle Balestra, Marketing Operations Executive, Head of Digital Marketing at Goodwin has learned through real-time, modern experience. In this episode, she shares the roadmap to optimized vendor selection for ultimate company success. Join us as we discuss:

• Recognizing, pursuing and implementing Martech opportunities in alignment with the company trajectory
• How to select and integrate the ideal vendor
• Addressing onboarding challenges for a refined experience

For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has spread, with niche leaders emerging across diverse B2C and B2B worlds.

But there’s a big difference between influencers and content creators, according to our latest guest Alessandro Bogliari, Co-Founder & CEO at The Influencer Marketing Factory. Knowing the difference between each and how you can leverage them across different platforms and industries will be key to marketing success in the coming years.

Join us as we discuss:

• Differences between influencers and content creators
• Variability in influencer marketing techniques across audiences and mediums
• Balancing measuring the right metrics, building trust with influencers, and incorporating physical marketing for organic, well-rounded success

Also don't forget to listen to Alessandro's podcast The Influence Factor

Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your marketing team.

Our latest guest, Doug Zarkin, CMO at Pearle Vision, didn’t find himself Brandweek’s Marketer of the Next Generation and Crain’s NY Notables in Marketing by carefully calculating each and every marketing move as it relates to ROI. Instead, he embraces a human approach. By moving away from data-driven marketing to focusing on the actual customer experience, Doug places high value on culture and authenticity.

Join us as we discuss:

• Embracing ‘thinking human’ in marketing to build authentic connections
• Hiring for passion and purpose, celebrating progress and creating a learning culture
• Impact of AI on CX and the value of physical marketing in a digital age