Don't Count TV Out: Why TV Marketing isn't Dead

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/60/10/a0/6010a0cd-0f1c-3434-1712-5a81e848b052/mza_5962325095977255982.jpg/600x600bb.jpg

The Art of Marketing Operations

Taylor

72 episodes

4 months ago

The Art of Marketing Operations is your go-to resource for all things marketing ops. We interview passionate marketing professionals from all industries and backgrounds, digging into their unique insights and experiences to glean universal lessons for businesses and marketers everywhere. Join us to learn how the best marketers are solving difficult problems, innovating solutions, and creating the future of marketing ops.

Marketing

Business

RSS

All content for The Art of Marketing Operations is the property of Taylor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/861d1796a96fa9c72193e5d210342aa8.jpg

Don't Count TV Out: Why TV Marketing isn't Dead

The Art of Marketing Operations

23 minutes

2 years ago

Don't Count TV Out: Why TV Marketing isn't Dead

You have the key to creating a synergistic strategy across multiple mediums, and it's not all online.

The days of commercials may seem far behind us, but in truth, they still have ample power when it comes to brand legitimacy and recognition. Elena Hengel, VP of Marketing at Marketing Architects, believes TV advertisement is the ultimate support for social media and direct mail marketing. Using TV to create stronger ties across multiple verticals continues to earn consistent results.

Join us as we discuss:

How TV supports multiple mediums
Challenges in using TV commercials
The value of contextual marketing