Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions.

When you can upskill your marketing team by making them more efficient at what they do and upscale that team by applying those newly learned or refined skills, your marketing team can become a force multiplier, increasing overall business performance.

We’re joined by Pedrum Khosravi, Global Marketing Operations Leader at Convera, who shares his passion for the ideas of upskilling and upscaling, and how they work together for marketing operations teams.

Join us as we discuss:

• How to upskill and upscale marketing ops teams (and what kind of tools to use)
• Leading marketing operations as internal consultants, emphasizing best practices and excellence
• The importance of integrating physical and digital marketing