Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...

From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency. In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space. If you want to know what it takes to generate high-q...

Step up your video game without breaking the bank. This video is all about nailing that pro video vibe for client meetings, podcasts, and social media hits. We’re talking formats and edits that keep viewers hooked: solo talking heads, co-hosted dynamite, and deep-dive industry interviews. KEY NOTES: 00:00 - Microphone and Lighting 01:51 - Video Quality Considerations 02:35 - Filming Platforms 03:22 - Video Formats 09:22 - Content Editing Tips

Dive into the world of video marketing with an expert who’s spent over a decade mastering the craft. In this video, Ryan shows how your business can ramp up lead generation with powerful video content. From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress. We'll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action.&nbs...

We’re talking top-down content frameworks, batching video production, and versatile formats that work across platforms. Ryan will show you how to edit smarter, repurpose for SEO, and distribute content across YouTube, social media, and podcasts to maximize reach. KEY NOTES: 00:00 - Content Ideation Process 00:43 - Lead Generation Focus 02:51 - Understanding Client Pain Points 06:09 - Using AI Tools for Learning 06:52 - Content Editing Process 07:36 - Transforming Videos into Blog Posts 09:03...

In todays video, we’re cutting through the noise to tackle the real key to successful marketing—understanding what keeps your clients up at night. It's not about showcasing service details; it’s about addressing the problems that matter. Ryan is diving into the concept of “sell the whole, not the shovel,” and showing you how to create content that resonates with client pain points at a deep level. From solving their real problems to designing high-impact content like case...

Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit. We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. It’s not just about one platform; He's breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not. He's laying out how to stack au...

Part 2 is where we rip open Google Local Services Ads (LSAs) with Francisco—covering everything from business verification to linking your LSAs to Google Business Profiles without losing your mind. We tackle bugs, bidding strategies, and why outsourcing this stuff might save you a ton of hassle. Think HVAC, plumbing, legal...the rules are the same: get verified, optimize smart, and let LSAs do the heavy lifting. Ready to level up your local visibility? Watch now, then brace yourself for Par...

In today's video, we’re going deep on Local Service Ads (LSAs) and why they should be on every SEO agency’s radar. You'll learn how to set them up, manage them, and seamlessly weave them into your client offerings. Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches. We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can su...

Local SEO is the lifeline for businesses serving local markets—law firms, contractors, you name it. In this video, We're breaking down how local SEO has evolved and why the local maps pack is your ticket to consistent, high-value leads. Forget traditional SEO—it’s expensive and broad. Local SEO not only connects you with nearby customers but delivers way better ROI. We’ll get into why this strategy is so competitive, the importance of verification, and how to capitalize on the goldmine of l...

After 15 years in the industry, I’ve seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google’s search results—leading to confused clients who don’t see actual revenue from those vanity metrics.So in this video I'm discussing why it’s time to pivot toward paid media, like Facebook and Instagram ads, to drive real results. Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing int...

In Part 1 of our three-part series, we sit down with Joy Hawkins—an SEO powerhouse from Sterling Sky—to tackle the hottest topics in local SEO. If you’re a law firm or any business that counts on local leads, this is for you.Google’s verification process isn’t just a formality—it’s your lifeline. Staffed physical locations, the post-COVID office shuffle, and the cutthroat landscape of personal injury law—Joy breaks it all down.This isn’t about gaming the system; it’s about understanding it. J...

This week's guest is JJ Russell, founder of Higher Resolution Outbound a company that specializes in outbound sales for agencies.JJ, an expert in outbound sales with a background in marketing agencies, shares his remarkable story of transitioning from ministry to building Apex Revenue, a successful agency specializing in outbound sales. He reveals the challenges of thriving in a saturated market and the importance of specialization and compelling offers.Stay ahead of the curve with our monthl...

Join The Blueprint Training and learn the Blended Search model: https://theblueprint.training0:00 - What it takes to survive in 202400:34 - What's the fastest way to get your clients results?01:28 - The "blended" search model02:37 - The full funnel approach to search04:36 - Reviewing real SERP results07:45 - How our agency changed08:40 - Building multiple search offers10:26 - How to sell the blended search offer11:14 - How to learn the blended search modelIn 2024, our agency’s survival hinges...

Welcome to another MUST listen interview at The Blueprint Training.This time I'm joined by the incredible Darren, founder of White Spark, to dive into the world of local SEO strategies specifically for law firms! We're talking reviews, Google Business Profile management, citations, and so much more! Darren shares his top tips for generating reviews, from leveraging character references to asking for feedback during intake calls.We also explore the impact of review content, ethical review...

Join us for a Q&A session that's packed with actionable tips and strategies to improve your local SEO and drive meaningful results.Learn how to embed Google Business Profiles (GBPs) on your website, discover visual storytelling and get expert advice on how to use tools to simplify your keyword research and optimize your content for maximum impact.If you want to be a part of our community sessions and get our "Agency In a Box" vault, you can join us here: https://theblueprint.training/KEY ...

Chris Dreyer shares his journey from a history education degree to building a successful agency generating $13 million annually. This discussion covers the importance of niching down, effective pricing strategies for different legal fields, and competitive link-building techniques. Chris emphasizes understanding client needs, delivering results and operational strategies, including outsourcing link building and expanding services to include paid search and design. If you would ...

Meet Jason Hennessey, founder of a thriving $19 million SEO agency that dominates the legal marketing space! In this interview, Jason shares his secrets to success, from growing a profitable agency to navigating the ever-changing digital landscape. He reveals how a niche focus, personal branding, and strategic content marketing have driven his agency's achievements. If you're starting your own agency, stick around until the end for Jason's valuable advice.Would you like to be a part of these ...

In this podcast episode, Ryan Stewart, a marketing systems guru, and Mike King, an award-winning marketing thought leader and technologist with specific expertise in SEO and generative AI, discuss the impact of Google's AI Overview (SGA) on SEO and content publishing.They explore the implications for SEO professionals and content creators, emphasizing the evolving nature of search results and user behavior.The conversation covers concerns about SGA's accuracy, user adoption, and its potential...

Mastering SEO can have a significant impact on the success of a business, and professionals can enhance their skills and value by understanding the hierarchy of SEO professionals. By staying up-to-date with industry blogs, experimenting with their own websites, and understanding other marketing channels, SEO professionals can add value to businesses through their work.Experts in the field, such as Brendan Hufford and Ryan Stewart, encourage SEO professionals to focus on adding value and under...