Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...
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Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...
After 15 years in the industry, I’ve seen how traditional tactics are getting drowned out by the sheer volume and complexity of Google’s search results—leading to confused clients who don’t see actual revenue from those vanity metrics.So in this video I'm discussing why it’s time to pivot toward paid media, like Facebook and Instagram ads, to drive real results. Plus, how agencies can keep clients happier for longer by communicating clearly, focusing on profitable outcomes, and optimizing int...
The Agency Blueprint
Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection. Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law. If you’re serious about local rankings an...
