In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about: The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram adsWhy organic reach is down 30% and what to do insteadThe real purpose of paid ads (hint: it’s not always about the ...

In this episode, we dive deep into the common causes of cash flow problems—and more importantly, how to fix them. If you're feeling the pressure of tight cash or unpredictable income, this episode is packed with practical, actionable strategies to help you regain control. From forecasting and pricing to retainers and client follow-ups, learn the 10 steps you can take today to stabilise your finances and strengthen your business over the next 90 days. Whether you're a service-based business, a...

In this episode, I interview Michael Heppell. Michael is the best-selling author of nine books, including the Sunday Times number-one best-seller Flip It. His books have been translated into 27 languages and are available in 80 countries. He’s worked with everyone from premiership footballers to Category B prisoners, over half of the FTSE 100 companies to TV personalities, including Davina McCall, Sara Cox and Patrick Kielty. He has coached over 1,000 new authors on how to write, ...

JOANNA OAKEY Managing Partner Award-Winning Commercial Law Firm, Aspect Legal Podcast Host - The Deal Room Podcast & Talking Law Best-selling Author - Buy, Grow, Exit: The Ultimate Guide to Using your Business as a Wealth Creation Vehicle Joanna Oakey is an award-winning commercial lawyer, and Managing Partner of Aspect Legal. The firm is the top boutique law firm for business sales and acquisitions (and has been for 2 years running). Joanna has worked with thousands of busin...

In this episode, I interview Warsha Joshi: Business Scaling Coach for founder CEOs, Family Business Succession Coach, Best-selling Author and Non-Executive Director. Warsha’s Core Purpose? To help turn small and medium-sized enterprises into successful legacy businesses; the life-blood of strong and sustainable economies. Warsha is an established business scaling coach in the region successfully helping 7-figure businesses break-through scaling ceilings while coaching entrepreneurs turn int...

In this episode of The 7% Club, I introduce Your Numbers Story™, a powerful insight for scaling your business by asking 'What Are Your Business Numbers Really Telling You?' Why Understanding Your Numbers Matters I highlight alarming statistics: over 80% of businesses fail due to cash flow issues, and only 1 in 10 small business owners truly understand their financials. The Fundamentals: Key P&L Numbers Breakdown of sales, direct expenses, margin, overheads, and profit. I explain why mar...

In this episode of The 7% Club Podcast, I sit down with Tarynn Hatton-Jones, a trailblazing leader who’s creating her own version of success, initially against the odds. Tarynn shares: ✅ Lessons on resilience and in leadership ✅ The power of representation and how it shapes industries ✅ Actionable strategies for carving your own path to success Whether you're looking for a dose of motivation, inspiration or interested in building a global business —this episode is full of insights you don’t w...

In this episode of The 7% Club, I introduce The CORE Strategy Model, a powerful framework for scaling your business by focusing on your existing client base. Many founders waste time on low-value clients while neglecting high-value relationships that drive real business growth. I break down how to strategically evaluate your client portfolio and optimise your offerings for long-term success. 🔹 What CORE Stands For: ✅ Clients – Identify and prioritise high-value, profitable clients ✅ Offers ...

In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Kate Toon. Kate is an award-winning entrepreneur and the bestselling author of Six Figures in School Hours. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how. Kate is a renowned speaker, mentor, educator and podcaster. She’s been named Austr...

The 7 Percent Club Podcast – Episode 35: Who, Not How Episode Overview In this episode, I explore the powerful concept behind the book Who, Not How by Dan Sullivan and Dr. Benjamin Hardy. I break down how shifting from asking "How can I do this?" to "Who can help me?" can accelerate business growth, improve efficiency, and free up time to focus on strategic goals. Key Takeaways 🔹 The Core Concept: Instead of figuring out how to do everything yourself, focus on finding the right people (your “...

In this episode, Jenny talks with Irene about 'Growth Through Scaling Internationally'. Get ready to be inspired by the remarkable journey of Irene Bennett, a university dropout who transformed obstacles into opportunities to become the dynamic CEO and founder of Admin Army. Irene’s story is a testament to the power of leveraging one's skills in admin and accounts while pursuing a passion for business development and strategy. She candidly shares her experiences of starting a business amidst ...

In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Janine Sudbury, a former broadcast journalist for BBC and National Radio. Janine has transitioned from a career in media and politics to creating one of the most unique leadership training centers in New Zealand. She developed Impact Leadership, a groundbreaking program that uses horses to teach leadership skills in a highly experiential and transformative way. Connect 💡 Need help scaling your business from 7 to 8 figur...

In this episode of the 7% Club podcast, host Jenny Stilwell interviews Nicola Taylor, a pioneering tax tech entrepreneur and co-founder of Tax Traders and Taxi. Nicola shares her journey from a challenging start, including selling her home and bootstrapping her business while raising three young children, to building a thriving company focused on equity in the tax system and creating an innovative, inclusive work culture. Nicola discusses the importance of core beliefs in sustaining a startup...

In this episode of the 7% Club podcast, Jenny Stilwell sits down with Heather Porter, a seasoned digital marketing expert and founder of Website Love. Heather shares her journey from working with Tony Robbins to establishing her own agency, building over 600 websites that have significantly boosted lead conversions. She discusses the importance of having a solid offer, the customer journey, and practical strategies for effective digital marketing. Heather also talks about maintaining a balanc...

In this episode, host Jenny Stilwell sits down with Mike Williams, CEO of Exit Value Advisers. With over 20 years of experience in SME business valuation and exit strategy development, Mike has valued more than 500 businesses and assisted many in crafting successful exit strategies and succession plans. He delves into the intricacies of business valuation, explaining key concepts in plain English to help business owners understand and maximize their business's value. Mike shares insights on t...

In this episode of the 7 Percent Club podcast, host Jenny Stilwell sits down with Paul Seagar, a seasoned chartered accountant with over 25 years of experience in various industries. Paul shares his extensive background, including his work during the global financial crisis and his role in turning around a scaffold company in Auckland. The discussion emphasizes the importance of dashboards for business efficiency, analyzing data, enhancing financial literacy, and the real-life impact of data-...

In this episode, Jenny discusses the importance of addressing the 'capability gap' in small businesses. This gap refers to the difference in experience and capability between the owner and their team, which can hinder growth. Stilwell explores the fears and challenges owners face when considering hiring more experienced staff. She emphasizes the need to take a leap of faith by employing the right people, mapping core processes, and identifying tasks that require experienced personnel. This ap...

In this episode, Jenny Stilwell interviews Dr. Lucy Burns, co-founder of Real Life Medicine, discussing the journey to sustainable health and weight loss through a real food lifestyle. Dr. Lucy shares her personal story of overcoming obesity, fatty liver, and prediabetes by adopting a real food approach. Together with Dr. Mary Barson, they offer holistic health and weight programs online, helping women reclaim their health with practical strategies. They explore the evolution of their busine...

In this episode, Jenny Stilwell sits down with Tom Ricca-McCarthy, CEO and founder of GetLucidity, to discuss effective strategy execution. Tom shares insights from his tech background and explains how his passion for strategy led him to create GetLucidity. They explore the importance of continuous strategic planning and companies' common challenges in this process. Tom stresses the need for simplicity in strategy development, advocating for clear communication and proactive team engagement. ...

In this episode, Jenny Stilwell interviews Robine Stephenson, a seasoned expert in digital transformation and technology, with over 20 years of experience. Stephenson shares insights into practical ways toleverage AI effectively, drawing from her background in strategic service design and her involvement in setting up Geelong's first regional AI hub. The conversation dives into the significance of understanding belief systems and mindsets during organizational changes, particularly in the con...