In this episode of The 7% Club Podcast, Jenny Stilwell speaks with Janine Sudbury, a former broadcast journalist for BBC and National Radio. Janine has transitioned from a career in media and politics to creating one of the most unique leadership training centers in New Zealand. She developed Impact Leadership, a groundbreaking program that uses horses to teach leadership skills in a highly experiential and transformative way.

In this episode of the 7% Club podcast, host Jenny Stilwell interviews Nicola Taylor, a pioneering tax tech entrepreneur and co-founder of Tax Traders and Taxi. Nicola shares her journey from a challenging start, including selling her home and bootstrapping her business while raising three young children, to building a thriving company focused on equity in the tax system and creating an innovative, inclusive work culture. Nicola discusses the importance of core beliefs in sustaining a startup...

In this episode of the 7% Club podcast, Jenny Stilwell sits down with Heather Porter, a seasoned digital marketing expert and founder of Website Love. Heather shares her journey from working with Tony Robbins to establishing her own agency, building over 600 websites that have significantly boosted lead conversions. She discusses the importance of having a solid offer, the customer journey, and practical strategies for effective digital marketing. Heather also talks about maintaining a balanc...

In this episode, host Jenny Stilwell sits down with Mike Williams, CEO of Exit Value Advisers. With over 20 years of experience in SME business valuation and exit strategy development, Mike has valued more than 500 businesses and assisted many in crafting successful exit strategies and succession plans. He delves into the intricacies of business valuation, explaining key concepts in plain English to help business owners understand and maximize their business's value. Mike shares insights on t...

In this episode of the 7 Percent Club podcast, host Jenny Stilwell sits down with Paul Seagar, a seasoned chartered accountant with over 25 years of experience in various industries. Paul shares his extensive background, including his work during the global financial crisis and his role in turning around a scaffold company in Auckland. The discussion emphasizes the importance of dashboards for business efficiency, analyzing data, enhancing financial literacy, and the real-life impact of data-...

In this episode, Jenny discusses the importance of addressing the 'capability gap' in small businesses. This gap refers to the difference in experience and capability between the owner and their team, which can hinder growth. Stilwell explores the fears and challenges owners face when considering hiring more experienced staff. She emphasizes the need to take a leap of faith by employing the right people, mapping core processes, and identifying tasks that require experienced personnel. This ap...

In this episode, Jenny Stilwell interviews Dr. Lucy Burns, co-founder of Real Life Medicine, discussing the journey to sustainable health and weight loss through a real food lifestyle. Dr. Lucy shares her personal story of overcoming obesity, fatty liver, and prediabetes by adopting a real food approach. Together with Dr. Mary Barson, they offer holistic health and weight programs online, helping women reclaim their health with practical strategies.They explore the evolution of their business...

In this episode, Jenny Stilwell sits down with Tom Ricca-McCarthy, CEO and founder of GetLucidity, to discuss effective strategy execution. Tom shares insights from his tech background and explains how his passion for strategy led him to create GetLucidity. They explore the importance of continuous strategic planning and companies' common challenges in this process. Tom stresses the need for simplicity in strategy development, advocating for clear communication and proactive team engagement. ...

In this episode, Jenny Stilwell interviews Robine Stephenson, a seasoned expert in digital transformation and technology, with over 20 years of experience. Stephenson shares insights into practical ways toleverage AI effectively, drawing from her background in strategic service design and her involvement in setting up Geelong's first regional AI hub. The conversation dives into the significance of understanding belief systems and mindsets during organizational changes, particularly in the con...

In this episode, Jenny Stilwell interviews Trevor Young, a seasoned PR and communication strategist, offering valuable insights into business growth and marketing strategies. Trevor shares his journey and emphasizes strategic planning and experimentation in business. He discusses the evolving landscape of PR, stressing the importance of deepening connections with stakeholders beyond media relations. Trevor outlines the components of effective PR, including owned, earned, social, and paid medi...

In this episode, Jenny Stilwell interviews Alan Dib, the founder of Lean Marketing and author of the 1-Page Marketing Plan. Alan shares insights from his journey, transitioning from an IT geek to a successful entrepreneur focused on empowering others in marketing. They also dive into the core principles of strategic marketing outlined in Alan's globally successful book. He emphasizes the importance of targeting the right market, delivering a superior customer experience, and building a lean m...

In this episode, host Jenny Stilwell welcomes Marianne Page to discuss the importance of establishing effective processes and systems within businesses, drawing on Marianne's extensive experience at McDonald's. Marianne emphasizes the need for clear processes, particularly in hiring, training, and feedback, before businesses consider expanding their teams. She introduces practical strategies, including the "Complete Right First Time Hiring System" and the concept of "sticky systems," to ensur...

In this episode, Jenny Stilwell interviews Louise Brogan, founder of a boutique marketing agency specializing in LinkedIn. Louise shares her journey from social media training to becoming an expert in LinkedIn marketing, highlighting its effectiveness, particularly during the pandemic. They discuss the importance of LinkedIn profiles for individuals and businesses, emphasizing strategies for maximizing visibility and networking. Louise provides practical advice on optimizing profiles, buildin...

In this podcast episode, Jenny explores the strategic considerations for businesses contemplating new hires. She advises evaluating existing roles and optimizing processes before deciding to add personnel. Jenny also emphasizes the importance of calculating the total cost of hiring, considering competitive salaries and associated expenses.Assessing Current Workload and RolesCost Analysis for New HiresReturn on Investment ConsiderationsSales Forecasting and TimingDefining Contributions and Mea...

In this podcast, Jenny Stilwell interviews Paris Cutler, founder of Planet Cake, sharing her unique journey from strategic entry into the cake business to navigating the Global Financial Crisis (GFC). Paris discusses pivoting during the downturn, emphasizing leadership lessons and the importance of quick decisions. Paris also talks about her post-Planet Cake ventures, including branding consultancy, leadership training, and ambassadorship for ZADASI, a platform supporting female entrepreneurs...

Join Jenny Stilwell on today's episode as she dives into five powerful strategies to elevate your client sales revenue. Drawing from her wealth of experience and successful business ventures, Jenny shares practical insights that have fueled her enterprises and transformed the bottom line for numerous clients.In this episode, Jenny discussed the following:Annual or Incremental Fee IncreasesExpand Services for Existing ClientsPremium Service PackagesRestructure Service Delivery and ChargingColl...

In this episode, Jenny Stilwell interviews Paula Maidens, a hiring strategist and leadership coach, on building and managing high-performing teams in growing businesses. Paula shares insights on hiring, retaining talent, avoiding common pitfalls, and handling performance issues with curiosity. She emphasizes efficient systems and processes to enhance team performance and sustainability.In this episode, we’ll talk about:The Significance of Hiring and Managing Teams in Business GrowthSecrets to...

In this podcast episode, Jenny Stilwell shares a client case study where a business owner transformed their company from 2 million to 5 million in two years. They overcame growth challenges through improved structure, a capable team, and a strategic focus on sales growth. Eventually, they became an eight-figure global business. The key lesson is that with the right strategy and support, businesses can conquer growth hurdles beyond 2 million in turnover.In this episode, you'll learn:Challenges...

In this podcast episode, Jenny Stilwell interviews Nicki Osbaldiston, a marketing strategist and LinkedIn consultant, as they dive into the world of content marketing. Nicki introduces a comprehensive visibility framework encompassing vision, values, value proposition, voice, and visuals, offering a strategic approach to content creation.In this episode, you’ll learn:Visibility framework: Vision, values, value proposition, voice, and visuals.Key benefits of content marketingEffective use of L...

In this episode, we delve into the core elements of creating a successful strategy roadmap for business growth. I outline three indispensable steps: the acquisition of pertinent information about your business and clientele, the implementation of a strategic decision framework for confident decision-making, and the crucial task of providing clarity and direction to your team. Drawing on real-life examples and practical advice, I emphasize how these factors can improve strategic planning, driv...