In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about: The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram adsWhy organic reach is down 30% and what to do insteadThe real purpose of paid ads (hint: it’s not always about the ...
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In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about: The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram adsWhy organic reach is down 30% and what to do insteadThe real purpose of paid ads (hint: it’s not always about the ...
Episode 28: Do you have a Capability Gap in your business?
The 7% Club
8 minutes
1 year ago
Episode 28: Do you have a Capability Gap in your business?
In this episode, Jenny discusses the importance of addressing the 'capability gap' in small businesses. This gap refers to the difference in experience and capability between the owner and their team, which can hinder growth. Stilwell explores the fears and challenges owners face when considering hiring more experienced staff. She emphasizes the need to take a leap of faith by employing the right people, mapping core processes, and identifying tasks that require experienced personnel. This ap...
The 7% Club
In this episode, we’re joined by digital marketing strategist and ad specialist Natalie Alaimo, who’s on a mission to free smart, ambitious women from the exhausting cycle of feast-or-famine income, constant content creation, and unpredictable marketing results. We talk about: The turning point that led Natalie from organic-only strategies to mastering Facebook & Instagram adsWhy organic reach is down 30% and what to do insteadThe real purpose of paid ads (hint: it’s not always about the ...
