TellyCast: The content industry podcast

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TellyCast: The content industry podcast

Justin Crosby

246 episodes

1 day ago

This week on TellyCast, Justin Crosby is joined by ITV Studios EVP of Global Content, Julie Meldal-Johnsen, for an exclusive preview of the company’s 2025 MIPCOM slate. From high-stakes thrillers like Frauds and Betrayal, to sun-soaked drama A Taste for Murder, bold new formats including Nobody’s Fool and Celebrity Sabotage, and powerful documentaries such as Operation Dark Phone and Poisoned, ITV Studios is showcasing one of its most ambitious line-ups to date. Julie shares insights into the...

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Film Interviews

All content for TellyCast: The content industry podcast is the property of Justin Crosby and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

This week on TellyCast, Justin Crosby is joined by ITV Studios EVP of Global Content, Julie Meldal-Johnsen, for an exclusive preview of the company’s 2025 MIPCOM slate. From high-stakes thrillers like Frauds and Betrayal, to sun-soaked drama A Taste for Murder, bold new formats including Nobody’s Fool and Celebrity Sabotage, and powerful documentaries such as Operation Dark Phone and Poisoned, ITV Studios is showcasing one of its most ambitious line-ups to date. Julie shares insights into the...

Show more...

Film Interviews

Episodes (20/246)

TellyCast: The content industry podcast

Dhanny Joshi on Building Big Deal Films and the Future of Social Video

Big Deal Films co-founder Dhanny Joshi joins Justin Crosby to share how he turned a call centre hustle into a BAFTA-winning indie. They discuss breaking through with Dreaming Whilst Black, navigating the commissioning crisis, and why digital-first, talent-led content is the future of TV. Sign up for The Drop newsletter Support the show Buy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videos Follow us on LinkedIn Connect ...

2 weeks ago

47 minutes

TellyCast: The content industry podcast

Endangered Species? Ofcom’s Cristina Nicolotti Squires on Saving Public Service Media

This week on TellyCast, Justin Crosby sits down with Ofcom’s Director of Broadcasting and Media, Cristina Nicolotti Squires, for a deep dive into the regulator’s urgent six-point action plan to save public service media in the digital-first era. With younger audiences flocking to YouTube, Netflix and TikTok, and PSBs losing share, is the UK’s broadcast model reaching a breaking point? Christina unpacks the tough questions: securing YouTube prominence, the future of Freeview, public fund...

3 weeks ago

35 minutes

TellyCast: The content industry podcast

Taf Makopa: Creator-Led Formats & The Future of Social Video

This week on TellyCast, Justin Crosby sits down with Taf Makopa, founder of Mako Studios and one of the most exciting new forces in digital production. Taf reveals his first slate of four brand-funded shows with BoohooMan — including Are You Even Real?, a dating series hosted by UK rap icon Chip, and Luke Comes Home, a Luke Littler documentary featuring Angry Ginge. In this candid conversation, Taf unpacks why talent-first formats are the future, how brand-creator partnerships are evolving, a...

1 month ago

47 minutes

TellyCast: The content industry podcast

How Komi Group’s Andrew Trotman Is Scaling the Creator Economy

This week on TellyCast, Justin Crosby sits down with Andrew Trotman, CEO and founder of Komi Group, to explore how one of the UK’s most forward-thinking creator businesses is reshaping the digital content landscape. From building data-driven social brands to launching creator-led businesses, Andrew shares how Komi Group went from a horse racing tipster account to a global social video powerhouse producing 4.5 billion views a month. We dive into the realities of creator burnout, why Facebook m...

1 month ago

45 minutes

TellyCast: The content industry podcast

How Hayley Morris Built a 9 Million Strong Social Video Audience

This week on TellyCast, Justin Crosby is joined by social video sensation Hayley Morris. Known for her viral vertical comedies and brilliant multi-character sketches, Hayley shares her journey from early YouTube experiments to creating hit series like ‘The V Hotel’ and her growing portfolio of self-funded short films. She reveals how she built an audience of over nine million followers, the creative process behind her weekly videos, why she’s passionate about retaining creative control, and h...

1 month ago

31 minutes

TellyCast: The content industry podcast

Jimmy Mulville & Peter Fincham on the State of UK TV, YouTube’s Rise and the Future of Comedy

On this week’s TellyCast, Justin Crosby is joined by two of the UK’s most respected TV leaders – Jimmy Mulville, co-founder of Hat Trick Productions, and Peter Fincham, co-founder of Expectation and former controller of BBC One and director of television at ITV. They discuss the health of the UK TV industry, the impact of YouTube, the future of comedy, and the challenges facing independent producers today. Jimmy and Peter also reflect on their own experiences as producers and commission...

1 month ago

1 hour 20 minutes

TellyCast: The content industry podcast

Inside Latin America’s Unscripted Boom – Live from Conecta

This week on TellyCast, Justin is reporting from Conecta Fiction & Entertainment in Cuenca, Spain — the heart of Hispanic TV content innovation. He’s joined by two of Banijay’s top executives shaping the future of unscripted in Latin America: Frank Scheuermann, Chief Content Officer of Endemol Shine Boomdog, and Marie Leguizamo, Managing Director of Banijay Mexico and US Hispanic. Frank unpacks why long-running formats are dominating in Mexico, the rise of celebrity-led content, and how d...

1 month ago

27 minutes

TellyCast: The content industry podcast

Inside the First TellyCast Digital Video Awards | Highlights, Winners & Red Carpet Reactions

The TellyCast Digital Video Awards have arrived! In this special episode, we bring you all the highlights from the first-ever awards show dedicated to the social video and digital-first industry, held at The Londoner Hotel in London’s Leicester Square. Hosted by Max Fosh, the night celebrated the creators, producers, studios and platforms redefining what video content means in the digital age. Hear from winners including Channel 4.0, Footasylum, Spud Gun Studios, Sidemen Entertainment, and Wo...

2 months ago

29 minutes

TellyCast: The content industry podcast

How Hearst Networks UK Is Building a Scalable Social Video Strategy

Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience. We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what suc...

2 months ago

52 minutes

TellyCast: The content industry podcast

Max Fosh: Building a Creator Business (Without Chasing TV Deals)

He’s the YouTube creator who trained a horse to bet on racing and tricked Heathrow passengers with a fake “Welcome to Luton” sign — now Max Fosh joins TellyCast to reveal how he’s built a global creator business rooted in originality, lean production, and long-form storytelling. In this week’s episode, Max shares the inside story of his rise from Facebook vlogger to international touring comedian and digital video pioneer. He explains how he approaches YouTube strategy, why branded stunts wor...

2 months ago

51 minutes

TellyCast: The content industry podcast

Inside MTV’s Digital-First Strategy with Amie Parker-Williams

This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International. Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key ...

2 months ago

26 minutes

TellyCast: The content industry podcast

Rebuilding from the Brink: Danny Fenton on Reinventing Zig Zag and the Future of TV

In this powerful episode of TellyCast, host Justin Crosby sits down with Danny Fenton, CEO and founder of Zig Zag, to discuss the turbulent journey his company has faced over the past 12 months. From insolvency to reinvention, Danny opens up about the personal and professional challenges of leading an independent production company through financial crisis, the impact of industry upheavals, and the lessons he’s learned along the way. Discover how Zig Zag 2.0 is navigating the changing landsca...

3 months ago

43 minutes

TellyCast: The content industry podcast

How to Work with Digital Commissioners and Succeed in Social Video | Live from TellyCast How to Make Money in Digital

Top digital commissioners from MTV, Channel 4, and A+E Networks reveal exactly what they’re looking for - and what they’re not - when commissioning social video content. Recorded live at the TellyCast How to Make Money in Digital event, this expert panel explores How to Work with Digital Commissioners and What They Want. Featuring Amie Parker-Williams (MTV and Comedy Central), Sam Pearson (Hearst Networks), Evie Buckley (Channel 4.0), and Joe Churchill (Channel 4 Branded Entertainment), the s...

3 months ago

39 minutes

TellyCast: The content industry podcast

Inside Channel 4.0: Evie Buckley on Digital Commissioning and Creator Culture

This week on TellyCast, Justin Crosby is joined by Channel 4’s Digital Commissioning Editor and Channel 4.0 lead, Evie Buckley. In a wide-ranging and insightful chat, Evie reveals her latest exclusive digital commissions, shares her evolving commissioning strategy, and explains how data, talent, and creator-first thinking are transforming Channel 4’s approach to digital content. They also explore how traditional producers can break into digital, what makes a pitch stand out, and why cre...

4 months ago

37 minutes

TellyCast: The content industry podcast

The Future of AI in TV Production with Particle 6's Eline Van Der Velden

This week on TellyCast, Justin Crosby is joined by Elene Van der Velden, founder and CEO of Particle 6 – an AI-first production company shaking up the world of digital video. With a background in both physics and performance, Elene shares how her unique career path has shaped Particle 6’s groundbreaking approach to content creation using artificial intelligence. From slashing production costs by 60% to creating AI-generated scripted content and short-form dramas, Eline reveals how she and her...

4 months ago

34 minutes

TellyCast: The content industry podcast

Zoo 55's Martin Trickey

In this episode of TellyCast, Justin Crosby sits down with Martin Trickey, Managing Director of Zoo 55, ITV Studios’ digital-first division. With a career spanning social, gaming, and streaming, Martin shares his insights into how audience behaviour is shifting, what’s driving the rise of FAST channels, and why major studios are fully embracing YouTube. He also reveals Zoo 55’s vision for ITV Studios’ vast content library, how they’re balancing legacy brands with new digital opportunities, an...

5 months ago

39 minutes

TellyCast: The content industry podcast

Dom Joly on 25 Years of Trigger Happy TV

Buy tickets to the TellyCast How to Make Money in Digital event Trigger Happy TV became a cultural phenomenon when it hit screens 25 years ago, introducing a new style of anarchic, surreal hidden-camera comedy that still resonates today. In this special episode of TellyCast, Dom Joly joins Justin Crosby to look back at the madness of making the show, the secrets behind its success, and why you can’t make comedy by committee. With Trigger Happy TV hitting the road for the first time ever, Dom ...

5 months ago

47 minutes

TellyCast: The content industry podcast

ITV Studios London Screenings Special

This week, we get an inside look at ITV Studios’ biggest event of the year at London Screenings, where global buyers gather to shop for the TV hits of the future. In this special episode, Justin speaks to ITV Studios executives Ruth Berry, Julian Bellamy, Cecilie Olsen and Kate Barnes about the company’s latest formats, dramas, and unscripted shows, including high-profile titles like Cold Water, Code of Silence, and The Guest. From the 70th anniversary of ITV to the rise of digital-firs...

5 months ago

1 hour 16 minutes

TellyCast: The content industry podcast

TheSoul Publishing's Victor Potrel

In this episode of TellyCast, host Justin Crosby sits down with Victor Potrol, SVP of Partnerships & Creator Services at TheSoul Publishing, one of the biggest players in digital-first content. With billions of views across YouTube, Facebook, Instagram, and TikTok, TheSoul Publishing has mastered audience engagement at scale. Victor shares insights into the company’s growth strategy, platform adaptability, and monetisation in an evolving digital ecosystem. They discuss the impact of AI on...

5 months ago

43 minutes

TellyCast: The content industry podcast

Is the UK's TV Commissioning System Still Fit for Purpose? | TellyCast Podcast

In this episode of TellyCast, host Justin Crosby dives into one of the biggest debates in the industry—does the UK’s TV commissioning system still work in 2025, or is it time for a major reset? Joining Justin is Ed Sayer, former commissioner-turned-producer, who shares his unique perspective from both sides of the fence. He discusses the challenges producers face, the realities of commissioning, and whether commissioners are unfairly criticised. From the infamous “commissioning hell” to issue...

6 months ago

47 minutes