Branded entertainment is booming - but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing ...
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Branded entertainment is booming - but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing ...
Kimmel, C4 CEO search, BBC's Reform coverage, Baywatch reboot and is C5 losing it's way?
TellyCast: The content industry podcast
47 minutes
1 week ago
Kimmel, C4 CEO search, BBC's Reform coverage, Baywatch reboot and is C5 losing it's way?
This week on TellyCast, Justin Crosby is joined by writer, producer and cultural commentator Stephen Arnell. With a career spanning Sky Arts, BritBox, ITV and bylines in The Guardian, The New Statesman and The Spectator, Stephen has seen the TV industry from every angle. In this episode we dive into the big media stories of the week, from the Baywatch reboot and the search for Channel 4’s next CEO, to Jimmy Kimmel’s clash with Trump, the BBC’s coverage of Reform UK and the future of Channel 5...
TellyCast: The content industry podcast
Branded entertainment is booming - but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing ...
