In this episode of Talking Tech with Creatives, I sit down with Micallar Walker, founder of Dark Matter Agency, to discuss digital marketing strategies, AI in creativity, and marketing to Black audiences. Micallar shares her journey from working in cinema and film distribution to launching her innovative marketing agency, which specializes in community-driven campaigns and brand storytelling.
We explore: • How AI is transforming creative marketing • The future of copyright laws and content ownership • Social media marketing strategies and algorithm hacks • The power of newsletters and SEO for brand growth • Balancing business, creativity, and personal life
Whether you are a content creator, digital marketer, or entrepreneur, this episode is packed with insightful tips on branding, audience engagement, and the future of digital marketing.
Listen now and learn how to build impactful, data-driven marketing campaigns while embracing the latest digital trends.
Episode Highlights00:00 – Welcome to Talking Tech with Creatives00:51 – AI in marketing: copyright, automation, and creativity04:34 – Emerging technology: driverless vehicles and future trends05:13 – Meet Micallar Walker, founder of Dark Matter Agency06:30 – Marketing strategies for global markets like Dubai14:51 – Micallar’s career in film distribution and brand marketing17:30 – Launching Dark Matter Agency during COVID and industry shifts30:00 – Challenges and solutions in marketing to Black audiences36:15 – How content consumption has evolved post-COVID36:57 – Instagram Lives and their impact on audience engagement38:08 – Understanding and leveraging social media algorithms38:49 – Why newsletters are a powerful marketing tool41:02 – The role of storytelling in brand success43:43 – Expanding into music, art, and new creative mediums46:24 – SEO strategies and digital marketing growth hacks52:02 – Marketing campaign successes and takeaways01:03:12 – How Micallar balances work, family, and entrepreneurship01:04:58 – Micallar’s personal passions beyond marketing01:08:04 – Closing thoughts and how to connect with Micallar
Follow, Like Subscribe, rate, and share. Do not miss out on expert insights into digital marketing, branding, and the creative industry.
Show more...