In this exciting episode of the Talking Tech With Creatives podcast, I welcome Bee Kapitan, an augmented reality (AR) expert and a creative technologist. Bee shares her fascinating journey from web design to becoming a leader in AR, virtual reality (VR), and XR (Extended Reality) development. We dive deep into augmented reality, discussing its applications in storytelling and marketing and how authors can leverage AR to create immersive experiences for readers. We discuss how AR can enhance creative projects, including animating book covers, creating interactive merchandise, and engaging readers through digital overlays on physical products. Bee also shares insights from the London Book Fair, her work in XR communities, and some great resources that will support and guide those interested in venturing into AR. Whether you're curious about how to incorporate technology into your storytelling or you're fascinated by the future of AR and its possibilities, this episode is a must-listen. Don't miss Bee's practical tips and inspiration for creatives ready to explore this digital frontier..