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Talking Content

Ellen Bathgate

27 episodes

1 month ago

Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works. In this episode we cover: The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create ...

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Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works. In this episode we cover: The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create ...

Show more...

Episodes (20/27)

Talking Content

Content That Converts with Kristen Porter

Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works. In this episode we cover: The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create ...

1 month ago

38 minutes

Talking Content

Why Easy Content Performs Better - Talking Content with Nic Fren

It's easy to overcomplicate your content marketing strategy, but in this episode Nic Fren, from Bespoke Media , shares how easy content creation can be. In this episode we cover: - The type of (easy) content Nic finds works best - The secret he has to email marketing - The content that just doesn't work any more in the real estate space And much more! To connect with Nic on social media: Follow on Instagram: https://www.instagram.com/nic_fren/ Follow on TikTok: https://www.tiktok.com/@nic_f...

4 months ago

23 minutes

Talking Content

Why Your Newsletter Isn’t Working (and 3 Ways to Turn It Around)

Feel like you’re putting effort into your landlord newsletter and getting... crickets? You’re not the only one. So many property managers either stop sending newsletters altogether or fall into the trap of writing ones that sound more like a sales pitch than something a landlord actually wants to read. In this episode, I’m breaking down three simple ways to create newsletters that landlords will actually open, read, and remember - even look forward to. We’ll cover: Why “use our service” isn’t...

4 months ago

9 minutes

Talking Content

The One Type of Content to Focus on Right Now - with Pat Mears from Rubix Realty

When you discover that your followers love seeing you out of your work uniform, you do it more, right? That's just one of the things we discussed in this episode of Talking Content, with special guest, Pat Mears from Rubix Realty. In this conversation, we cover: - The type of content that performs best for Pat - Why he records videos without a script - The one type of content Pat would create (if he couldn't do anything else) and much more! To connect with Pat on social media: Follow on Ins...

4 months ago

27 minutes

Talking Content

You're Already Being Googled - What Will They Find?

Think you don’t need a personal brand because you’re not in sales or chasing rent roll growth? Think again. If you’re a property manager, and your name can be found in a quick Google search (spoiler: it probably can), then you already have a personal brand. The question is - are you actively shaping it, or leaving it up to chance? In this episode, we’re unpacking why personal branding still matters even if you’re not the one responsible for bringing in new landlords, and how it can actually m...

5 months ago

9 minutes

Talking Content

How to Stop People Making Assumptions About You (with Ashleigh Goodchild from PM Collective)

If you've ever worried that people are making assumptions about you from your social media, this is the episode for you. Ashleigh Goodchild is EVERYWHERE on social media, and in this episode she explains whey. In this conversation, we cover: - Why Ashleigh records everything that she does (even if she doesn't think it will become content) - How she creates content on the fly - The tech and tools Ashleigh loves using for her content and much more! To connect with Ashleigh on social media: F...

5 months ago

38 minutes

Talking Content

3 Ways AI Is Hurting Your Brand (and How to Fix Them)

Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else. In this episode, I’m calling out three common mistakes property managers are making with AI-generated content - mistakes that can quietly erode your brand and disconnect you from your audience (without you even realising it). We’re talking: Why those random emojis might be doing more harm than goodThe American spelling trap (and how to stop sounding like you're base...

5 months ago

13 minutes

Talking Content

The Content That Is Working Right Now (with Jess Ross from BISE Property)

Balancing growing a real estate agency, with being active on social media, while also raising a family is a juggle. And Jess Ross from BISE Property is a shining example of how to do it. After starting her real estate agency in late 2023, and growing quickly, Jess is sharing the content marketing strategies she has used in her journey. In this conversation, we cover: - The types of content that Jess says is working best for her right now. - The balance between professional and real. - When ...

5 months ago

25 minutes

Talking Content

Help! My Social Media Engagement Has Tanked - Now What?

You’re showing up, posting consistently, maybe even dancing on Reels - and still… crickets. If your social media engagement has suddenly dropped (or slowly fizzled out), you’re not alone... and you’re definitely not doing it all wrong. In this episode, I’m breaking down what could actually be behind the drop—and what you can do to turn things around without burning yourself out or starting from scratch. We’ll cover: How to spot the real reason behind low engagement (hint: it’s not always the ...

6 months ago

14 minutes

Talking Content

No Ads, No Budget, No Problem - Growing a Business with Content

Starting from scratch with zero clients, no cash flow, and a brand-new business? Yep, I’ve been there. In this episode, I’m pulling back the curtain on exactly how I used content (and zero dollars) to grow my rent roll from the ground up. You’ll learn: The 9-step referral marketing blueprint I followed religiouslyHow to connect with referral partners without feeling salesyEasy ways to use content marketing to stay top-of-mind (and top-of-inbox)Why you don’t need a fancy budget or paid ads to ...

6 months ago

23 minutes

Talking Content

Why I Changed the Name of This Podcast (and What’s Coming Next)

We’ve had a little glow-up over here! In this quick solo episode, I’m sharing why the podcast is no longer Rent Roll Starter and what the new name - Talking Content - really means for you and your business. Whether you’re managing a growing your business, leading a small team, or just tired of trying to keep up with marketing on your own, this new season is for you. Expect real talk, doable strategies, and behind-the-scenes insights to help you grow your business with smart, sustainable conte...

6 months ago

4 minutes

Talking Content

Starting a Real Estate Agency at age 21 - with Alana Gargaro from Residential HQ Central Coast

I started my own property management career at 18 years old. And I used to think that was young. But then I met Alana Gargaro from Residential HQ Central Coast. Alana started her career in real estate at 15 years old. And she started her own real estate agency when she was 21. So Alana has kindly agreed to join me on the podcast, to talk about what it's like starting in real estate at such a young age, and how she started her own business at 21. In this episode, Alana shares: ✅ ...

3 years ago

24 minutes

Talking Content

The Secrets to Success when running a Property Management Business with Family - with Sandy & Talisha Buttsworth

When Talisha Buttsworth first started working in her Mum's property management company, her Mum fired her! It's true, Sandy Buttsworth fired her own daughter! But that's not where the story ends. I recently sat down with Sandy and Talisha, from Island Sands Asset Management to talk about how they work together, as mother and daughter, in Sandy's property management business. In this episode of The Rent Roll Starter Podcast, Sandy and Talisha reveal: ✅ Their rocky start to working t...

3 years ago

23 minutes

Talking Content

How to Get Endless Referrals into your Rent Roll

Last month, Di Coad got over 20 landlords referred to her from her referral partners. And she didn't prospect for ANY of them. They just came to her. But it wasn't always like this. In fact, shortly after Di bought her rent roll, she lost a huge portion of this rent roll, and things were looking pretty grim. In this episode, Di shares the vulnerable truth about the early years in her rent roll, how she turned things around, and how she now receives referrals into her rent roll c...

3 years ago

39 minutes

Talking Content

How to Retain Your Property Management Staff for Longer - with Ashleigh Goodchild from SOCO Realty

Ashleigh Goodchild has 3 property managers in her team who have taken long service leave. Read that sentence again and let it sink in. Property Management is typically known to have very high staff turnover, but that's not how Ashleigh's business operates. In this episode, Ashleigh will let you in on her servant-leadership approach, and how team lunches are helping her retain staff in her business. This episode is brought to you by The Social Summit - our free and live social media tr...

3 years ago

46 minutes

Talking Content

What happens when you add Sales to a Property Management Only Business? - with Sandy Lower from Q State Properties

Sandy Lower, founder of Q State Properties, started her property management business after being a long term property investor herself. While she started out as a property management only business, she eventually realised she needed to bring sales into the business too. In this episode, Sandy reveals what she worried about as she prepared to transition her business, how her clients reacted, and what it's like to grow a sales team, as a Property Management business owner herself. This ...

3 years ago

28 minutes

Talking Content

Working with your Spouse in Property Management - with Rob & Christina Mandanici from Paddington Realty

Their story of starting a rent roll isn't the usual story, but Rob and Christina started their property management business from scratch, after experiencing terrible service as tenants themselves. While many couples would never want to work together, let alone start a business together, Rob and Christina have found a way to grow a successful business and maintain a happy marriage too. In this episode, Rob and Christina reveal how they balance their responsibilities in the business, how they...

3 years ago

23 minutes

Talking Content

The Secrets to Leadership in Property Management - With Laura Shooter from SJ Shooter Real Estate

When Laura Shooter, Managing Director of SJ Shooter Real Estate, joined her husband in his real estate agency, she didn't plan to become the MD. But she soon found herself stepping up into this leadership role, and growing a strong team in their family owned real estate agency. In this episode, Laura shares her secrets to excellent leadership, and some of the tips and tricks she has used in own leadership journey. Laura shares the training, books, courses and resources she's reli...

3 years ago

38 minutes

Talking Content

How Naomi gets 40% of her Landlords from Social Media - with Naomi Baber from Baber & Co

Naomi Baber, founder of Baber & Co Property Management Specialists, has only been growing her rent roll for a short space of time, and yet, she's built a loyal following on social media, and now she gets 40% of her landlords as a result of social media. In this episode, Naomi shares her social media strategy, the way she plans her social media (and it's not what you'd expect), and the one thing that has made the biggest impact in her business. This episode is brought to you ...

3 years ago

25 minutes

Talking Content

How to Charge Higher Fees in Property Management - with Amanda Turner from Opulence Property QLD

Amanda Turner, owner of Opulence Property QLD, is shaking things up in Property Management. She's charging a fixed management fee in her rent roll. This means that whether the property is rented or vacant, if the tenant pays rent on time, or is in arrears, Amanda receives her management fees. So how does she do it? In this episode, Amanda shares her philosophy on management fees, the response she receives from her landlords and the impact this fee structure has on her prof...

3 years ago

30 minutes