Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works. In this episode we cover: The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create ...
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Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works. In this episode we cover: The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create ...
3 Ways AI Is Hurting Your Brand (and How to Fix Them)
Talking Content
13 minutes
5 months ago
3 Ways AI Is Hurting Your Brand (and How to Fix Them)
Using AI tools like ChatGPT to create content can be a total game-changer… unless it starts making you sound like everyone else. In this episode, I’m calling out three common mistakes property managers are making with AI-generated content - mistakes that can quietly erode your brand and disconnect you from your audience (without you even realising it). We’re talking: Why those random emojis might be doing more harm than goodThe American spelling trap (and how to stop sounding like you're base...
Talking Content
Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works. In this episode we cover: The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create ...
