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Swim Against The Tide
Steve Henry
63 episodes
14 hours ago
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.
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Entrepreneurship
Business,
Careers
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All content for Swim Against The Tide is the property of Steve Henry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.
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Entrepreneurship
Business,
Careers
Episodes (20/63)
Swim Against The Tide
Ep063 – Daniel Temm, CEO, Puresport | For the long run – building the Puresport brand | SATT


In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK.

He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment.

Dan highlights the significance of building a brand with purpose and the lessons learned from his experiences in professional rugby that inform his leadership style today.

He also addresses the challenges and opportunities of navigating investment and growth, and offers valuable advice for young entrepreneurs.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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4 days ago
54 minutes

Swim Against The Tide
Ep062 – Lina & Daniel, Founders, Pop Specs | Pop Specs: Making glasses Affordable, Fun & Fast | SATT

In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast.

They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company.

The conversation delves into their experiences on Dragon's Den, their self-funding journey, and their plans for global expansion through franchising.

Lina and Daniel emphasize the importance of customer experience, innovation, and maintaining a strong partnership as they grow their business together.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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1 week ago
54 minutes

Swim Against The Tide
Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT

In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.

He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.

Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients, and the commitment to sustainability in the travel industry.

He concludes with insights on the transformative power of travel and his driving passion for creating memorable experiences for clients.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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2 weeks ago
51 minutes

Swim Against The Tide
Ep060 – Mark Scott, Co-Founder, Bella & Duke | Raw Ambition: How to disrupt a category | SATT

In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella & Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand.

He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in both personal and professional life.

Mark emphasises the need for a healthy approach to pet nutrition and the impact of technology on modern entrepreneurship.

After a recent diagnosis of dyslexia, he also tells us about his latest venture, Torus Tree, which focuses on healing through breathwork and community building and shares some great tips on gaining an inner peace.

The SATT Team :) 


#podcast #business #swimagainstthetide #growth #entrepreneurship

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3 weeks ago
54 minutes

Swim Against The Tide
Ep059 – Mark Hackwell, MD, 7th Heaven | From Psychology to Skincare - Follow your opportunities | SATT

In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry.

He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand.

Mark emphasizes the significance of quick decision-making, understanding consumer engagement, and adapting to market trends, particularly through collaborations and influencer marketing.

He also hints at exciting future product expansions, showcasing the brand's commitment to innovation and sustainability.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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1 month ago
44 minutes

Swim Against The Tide
Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT



In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. 


He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. 


Chris emphasises the significance of customer feedback in menu development and the commitment to always sourcing authentic ingredients to make the product the best it can be.


The conversation highlights the entrepreneurial spirit and the vision for expanding the brand into a leading authority in fresh pasta and sauces and the adage that it is never too late to follow your dreams.


The SATT Team :) 


#podcast #business #swimagainstthetide #growth #entrepreneurship

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1 month ago
1 hour 3 minutes

Swim Against The Tide
Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT

In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.

He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics.

Christian also reflects on the impact of COVID-19 on their growth and how it proved the model would work.

Finally, Christian offers valuable lessons for aspiring entrepreneurs to follow their dream.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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1 month ago
53 minutes

Swim Against The Tide
Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks & mortar| SATT

In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. 

He shares his wonderful story of how he and his brother discovered how to make pizzas on a road trip in Piaggio Ape through Italy (very slowly).

He discusses the importance of resilience, creativity, and teamwork in entrepreneurship, as well as the unique experiences they create in their restaurants.

Thom also highlights the significance of their connection to Napoli, their commitment to quality, and their recent achievement of B-Corp status.

The conversation concludes with valuable advice for aspiring entrepreneurs.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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1 month ago
54 minutes

Swim Against The Tide
Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT

On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house.

He discusses the evolution of RM Sotheby's, the high-end car auction market, from its early Canadian roots to the unique auction experience they have now created across the globe. Sharing how their offer is evolving as new markets are opened up.

Greg emphasizes the importance of collaboration in leadership and offers valuable advice for young professionals starting their careers.

He also reflects on memorable auctions and shares his favourite car that he’s ever sold – along with the most expensive too!

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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2 months ago
50 minutes

Swim Against The Tide
Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT

In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company.

In her story she highlights her diverse career path from the BBC to Not on the High Street and eventually to premium gifting.

She discusses the importance of finding purpose in work, the challenges of leadership, and her commitment to empowering women in business. 


Francesca also outlines her vision for Biscuiteers, focusing on growth, product diversification, and international expansion, while emphasising the significance of a supportive and enjoyable work environment.


The SATT Team :) 


#podcast #business #swimagainstthetide #growth #entrepreneurship

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2 months ago
56 minutes

Swim Against The Tide
Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT


In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.

He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends.

Jon emphasizes the significance of maintaining quality and sustainability in their products while exploring future growth opportunities for the brand.

He explains the importance of following your passions and dreams in your career choices and finally shares which are the best-selling flavours!

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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2 months ago
50 minutes

Swim Against The Tide
Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT


In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.

James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career.

He discusses the importance of adaptability, the impact of diverse experiences on leadership, and the significance of sustainability in business.

James emphasizes the value of understanding consumer needs and the role of e-commerce in modern retail.

He reflects on his leadership style, the challenges of scaling a business, and his vision for the future, including potential acquisitions and a commitment to really building out the circular economy.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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2 months ago
50 minutes

Swim Against The Tide
Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT

In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food waste and empowering farmers through direct sales. 


He explores the challenges and opportunities within the food industry, the importance of sustainability, and the need for a more equitable capitalist model. 


Pete shares insights on Ooooby's business model, its growth trajectory, and the vision for creating a local food ecosystem that benefits both producers and consumers.


Finally, he gives some great advice to those just starting their career about understanding and accepting that doing something right is not always easy.


The SATT Team :) 


#podcast #business #swimagainstthetide #growth #entrepreneurship

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2 months ago
59 minutes

Swim Against The Tide
Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT

In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. 

He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team.


Adam reflects on his motivations, the gaps he identified in the market, and his vision for Rolled as a beloved sushi brand in the UK and great help from his big brother.


He shares insights on engaging customers, building community, and his ambitious growth plans, including the need for investment and the impact of his work.


The conversation finally touches on the dynamics of working with family and the shared vision for the future.


The SATT Team :) 


#podcast #business #swimagainstthetide #growth #entrepreneurship #sushi #aussiesushi

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3 months ago
49 minutes

Swim Against The Tide
Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT

In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.

He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production. 

Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.

He shares insight on wine judging, explaining the complexities of wine scoring systems, the dynamics of judging panels, and the importance of understanding global wines. 

Finally, Will shares unique wine recommendations, emphasising the joy and discovery that comes with exploring lesser-known varieties. You can explore his recommendations here:

Chelti Kisi Qvevri

https://www.novelwines.co.uk/products/chelti-winery-kisi-qvevri-2021-georgia?srsltid=AfmBOopd_xlJ97YVw3GudaCoMmGt3A0SppfzhHDJApYLsO7TTvYdAr6p

Kabola Malvasija Istarska

https://www.novelwines.co.uk/products/kabola-malvazija-2021?_pos=1&_sid=639914f3a&_ss=r

Aya Estate Melnik

https://www.novelwines.co.uk/products/aya-estate-melnik-bulgaria?_pos=4&_sid=1f624b588&_ss=r

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

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3 months ago
55 minutes

Swim Against The Tide
Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT


In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced.

He reflects on his experiences with running the Rugby League World Cup through COVID 19 and the lessons learned in leadership, emphasising the need for trust, purpose, and continuous learning.

In his role at British Cycling, he discusses the importance of social impact, the balance between commercial success and cultural growth, and the diverse disciplines within the cycling world.

He also looks forward to the future of British Cycling, including the upcoming Tour de France Grand Depart in 2027, and the organisation's commitment to making a positive societal contribution.

Finally, he gives advice around about how to build a brilliant career by following a North Star and being as kind to yourself as you would be to other people.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #BritishCycling #RugbyLeague #RugbyLeagueWorldCup

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3 months ago
55 minutes

Swim Against The Tide
Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT

In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. 

He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. 

Brendan emphasizes the importance of customer experience and the global expansion of their services, highlighting the dynamic nature of the sports travel landscape. 

He reflects on his role in managing a growing business and the challenges of maintaining operational efficiency while focusing on strategic growth and highlights the significance of customer experience and the need for travel companies to adapt to changing market demands, particularly in the context of sustainability and local economic impact.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes

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3 months ago
54 minutes

Swim Against The Tide
Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT


In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. 

After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.

He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges. 

Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health industry and the ever-growing home fitness demand. 

He also highlights the future growth potential through technology integration and their acquisition by Interactive Strength, aiming to enhance the Wattbike digital experience. 

Finally, Stephen shares insights on the importance of fitness in an aging population and offers advice for the next generation regarding career paths and technology.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship #tourdefrance #bromptonbikes

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3 months ago
53 minutes

Swim Against The Tide
Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT
3 months ago
59 minutes

Swim Against The Tide
Ep044 – Nick Payne, MD, SA Brain & Co | Rebuilding a Welsh national treasure | SATT

In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. 


He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. 


Nick emphasizes the importance of passion, self-awareness, and creating a positive work environment as key elements in his leadership style. 

Focussing on engaging with consumers and leveraging the brand's heritage to build future success.


He emphasizes the importance of market research, community involvement, and the role of sports in leadership development. 

Finally, Nick reflects on his career journey, offering insights on personal growth and the significance of being true to oneself.

The SATT Team :) 


#podcast #business #swimagainstthetide #growth #entrepreneurship

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4 months ago
56 minutes

Swim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.