Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world

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Swim Against The Tide

Steve Henry

64 episodes

4 days ago

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

All content for Swim Against The Tide is the property of Steve Henry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Careers

Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT

Swim Against The Tide

55 minutes

3 months ago

Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT

In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.

He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production.

Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.

He shares insight on wine judging, explaining the complexities of wine scoring systems, the dynamics of judging panels, and the importance of understanding global wines.

Finally, Will shares unique wine recommendations, emphasising the joy and discovery that comes with exploring lesser-known varieties. You can explore his recommendations here:

Chelti Kisi Qvevri

https://www.novelwines.co.uk/products/chelti-winery-kisi-qvevri-2021-georgia?srsltid=AfmBOopd_xlJ97YVw3GudaCoMmGt3A0SppfzhHDJApYLsO7TTvYdAr6p

Kabola Malvasija Istarska

https://www.novelwines.co.uk/products/kabola-malvazija-2021?_pos=1&_sid=639914f3a&_ss=r

Aya Estate Melnik

https://www.novelwines.co.uk/products/aya-estate-melnik-bulgaria?_pos=4&_sid=1f624b588&_ss=r

The SATT Team :)

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