Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports

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Swim Against The Tide

Steve Henry

64 episodes

3 days ago

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.

All content for Swim Against The Tide is the property of Steve Henry and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Careers

Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT

Swim Against The Tide

53 minutes

3 months ago

Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT

In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike.

After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.

He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges.

Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health industry and the ever-growing home fitness demand.

He also highlights the future growth potential through technology integration and their acquisition by Interactive Strength, aiming to enhance the Wattbike digital experience.

Finally, Stephen shares insights on the importance of fitness in an aging population and offers advice for the next generation regarding career paths and technology.

The SATT Team :)

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