Highlights:
01:05 — How Gauge reverse engineers AI answers to uncover why some brands get mentioned while others don’t.
04:11 — Why personalization in ChatGPT makes manual tracking nearly impossible without anonymous data.
05:28 — The hidden value of showing up in top-of-funnel AI answers even when clicks disappear.
07:02 — If you only had five hours a month, here’s the single most effective lever to grow AI visibility.
09:15 — The “fat tail” effect in AI search and why cracking the top 50 matters more than ranking #1 on Google.
18:47 — Case study: how one brand tripled AI visibility in two weeks and what it reveals about the future of search.
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Stop Publishing Content. Start Engineering Demand with SuperMarketers. SuperMarketers is the AI Content Engine for B2B SaaS. Built to rank, answer, and convert. Learn more at www.supermarketers.ai
Connect with Gen Furukawa: https://www.linkedin.com/in/genfurukawa/
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Find Caelean Barnes on LinkedIn: https://www.linkedin.com/in/caelean/
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Gauge helps companies show up in more AI answers. With traffic shifting off of Google and into AI, the way customers are discovering and deciding has changed.
Gauge measures responses in AI answers to find the highest leverage opportunities for your brand. This enables you to increase your AI presence and drive more leads. Customers are seeing over a 5x increase in AI answer share with Gauge.
Find out more at https://withgauge.com
LINKS:
Every Zoom call hides revenue-ready insights. Fathom founder Richard White explains how AI meeting intelligence turns raw transcripts into competitive advantage, content fuel, and a product-led growth flywheel for B2B SaaS marketers.
Check Out Fathom: https://fathom.video/
Show Highlights:
5:13 – Why SEO is breaking: AI-generated content, noise in SERPs, and Josh’s pivot to LinkedIn
10:40 – Josh’s AI content workflow: repurposing blog posts into LinkedIn posts using ChatGPT
17:00 – What is RAG (Retrieval Augmented Generation) and how it helps encode brand voice into AI outputs
21:00 – Data prep for vector databases: chunking content, using parsers, and why this step is critical
25:00 – How marketers can use segmentation and clustering models for better GTM strategy
32:00 – When LLMs work well: text generation, summarization, sentiment analysis, and chat transcript insights
34:00 – The future of LLMs in orgs: how they could replace middle management through summarization
📍 Visit Josh at Sharp Sight Labs
🤝 Connect on LinkedIn: Josh Ebner
Show Highlights:
0:00 - Introduction: How AI is reshaping client management in professional services
4:29 - Why professional service firms struggle with client data and decision-making
9:00 - How KnownWell’s AI scores client relationships and predicts retention risk
14:10 - AI vs. human intuition: Why gut instinct isn’t enough for scaling client relationships
19:30 - How AI surfaces upsell opportunities and prevents churn before it happens
24:45 - The future of AI in operations and why marketing firms must adapt
26:00 - Closing thoughts: How AI can give your business a competitive edge
Show Notes:
4:00 - Building an ICP Matrix with AI: Understanding customer profiles
8:00 - How To Use client call transcripts to build better AI outputs
14:00 - Creating an AI council: Getting 30 people on board without fear
16:00 - Using GPT-4 as a strategic thought partner for agency transformation
6:01 - Exploration of how to use customer insights in marketing
11:05 - Zach explains how customer understanding manifests in marketing efforts
15:48 - Discussion on personalization in outreach and scaling efforts
21:13 - Explanation of Anthropic's prompt builder and its benefits
26:36 - Exploring different ways to use customer conversation transcripts for content creation
31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"
35:57 - Discussion on creating SOPs and improving processes with AI
Highlight Timestamps:
Kevin Dean is the CEO and President of ManoByte, a leading inbound marketing agency specializing in sales and marketing automation, HubSpot CRM implementation, and business intelligence solutions.
Manobyte - https://www.manobyte.com/
Kevin on LinkedIn - https://www.linkedin.com/in/kjdean/
Timestamps:
0:57 - Explanation of AI-powered content moderation
2:57 - Using RAG for brand-specific engagement
5:22 - Balancing AI automation with human oversight
8:28 - Prompt engineering and human-reinforced learning
9:00 - Using AI for creative storytelling in marketing
12:27 - Manual moderation techniques before AI tools
14:00 - Creating a structured approach to social media engagement
17:32 - Understanding brand health reports and benchmarks
21:38 - Analyzing sentiment and emotions in social media campaigns
26:53 - Key takeaways for growing on social media using AI
30:46 - Closing remarks and contact information
Show Highlights:
2:09 - Current AI capabilities in marketing
4:40 - Building effective brand assets for AI
6:53 - Analyzing marketing metrics with AI
9:06 - The future of personalization in advertising
10:55 - Limitations and potential of AI in marketing
14:27 - Integrating AI with existing marketing automation
17:54 - Advice for marketers to stay ahead in AI
21:51 - The enduring importance of human elements in marketing
Check out Tykr: https://tykr.com/
Show Highlights:
00:00 Introduction and Guest Welcome
00:19 Sean Tepper's Background and Journey
02:24 Ticker's Growth and Features
03:49 Marketing and AI Integration
04:17 Content Creation Workflow
06:47 SEO and Content Optimization
10:39 Leveraging AI for Content
19:53 Learning Resources and Final Thoughts
Thanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.
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Show Highlights:
1:00 - Dan’s Marketing Journey: Dan shares his transition from graphic design to a comprehensive marketing role, including his work at Sweetfish.
3:10 - The Impact of AI on Marketing: Dan explains how AI is becoming integral to all aspects of marketing and why he decided to focus on it.
5:35 - Repurposing Content with AI: Detailed explanation of how Dan uses AI to turn a single podcast episode into 40 pieces of content in 60 minutes.
8:00 - Tools and Techniques: Discussion on the tools like Cast Magic and custom GPTs Dan uses for efficient content repurposing.
10:15 - The Step Method: Dan introduces his "Step Method" for creating high-quality content using starter content, templates, examples, and prompts.
12:45 - The Power of Super Prompts: Insights into how super prompts enhance AI-generated content and make it more effective.
15:20 - Practical AI Applications: Examples of how AI can handle repetitive marketing tasks like scheduling and reporting.
17:50 - Personalization with AI: How to use AI for creating personalized and actionable content for different audience segments.
20:35 - Automating Education: Discussion on using AI to customize learning experiences and course content.
22:50 - Challenges and Learnings: Dan shares his experiences with the limitations and potential of AI tools in marketing.
25:00 - Future of AI in Marketing: Dan's vision for the future of AI in marketing and how marketers can stay ahead of the curve.
27:35 - Final Thoughts and Contact Information: Dan provides his final thoughts and shares how listeners can connect with him.
Learn More About Dan Sanchez: https://danchez.com/
Dan’s Podcast: https://aidrivenmarketer.com/
Timestamps
Kyle Behrend, Founder of NFPs.ai, is a seasoned not-for-profit professional with over 13 years of diverse experience. His mission is to empower not-for-profits by providing access to AI knowledge and tools to maximize impact.
Kyle's background spans from animal care to operations management, equipping him with a unique skill set in communication, teaching, and problem-solving. Through NFPs.ai, he aims to foster a future where not-for-profits confidently harness AI to save resources and increase their impact.
Dan Chuparkoff is a keynote speaker with more than 25 years of hands-on, team-transformation experience at organizations of all shapes and sizes. He’s been a leader at Google, McKinsey, Atlassian, and an impressive array of startups and enterprises. He has consulted with countless other teams on AI, innovation, change-management, and collaboration. Dan’s clients have included many of the global Fortune 500 as well as some of the startup circle’s newest and brightest stars.
Show Highlights:
Find Jérémy Grandillon on Linked In
Check out the AI Sales Innovator
Timestamps:
Alex Montas Hernándezon Linked In
7:45: How AI helped Ben Labs increase website traffic by 50%
13:57: Using AI to create templates for high-stakes emails
19:48: Automating video content creation with AI
26:46: Alex's favorite AI tools for marketers
28:33: The importance of simplicity when incorporating AI into your workflow
2:00 - The philosophy behind UTTR's fractional team approach
4:50 - Areas where AI is useful for marketers (ideation, copywriting, analysis)
11:00 - The promise and challenges of personalization at scale
17:30 - The importance of creativity in digital advertising
24:40 - How Sam stays up to date with marketing and AI developments
Bill Stathopoulos on Linked In
1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency.
4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach.
6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method.
9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content.
13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor.
