Bill Stathopoulos on Linked In
1:11 - Bill shares the organic story of how Sales Captain started and grew to a successful B2B outbound agency.
4:04 - The importance of defining your total addressable market and ideal customer profile for successful cold outreach.
6:00 - Bill explains the power of cold email as a targeted and cost-effective outreach method.
9:30 - Key components of a successful cold email campaign: audience, messaging, offer, and supporting content.
13:00 - How Sales Captain uses AI tools like Clay for lead segmentation and enrichment, saving time and manual labor.
