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Successful Hairstylists: Your Guide to Getting More Salon Clients
Ren Lopa
206 episodes
6 days ago
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists
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All content for Successful Hairstylists: Your Guide to Getting More Salon Clients is the property of Ren Lopa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists
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Marketing
Business
Episodes (20/206)
Successful Hairstylists: Your Guide to Getting More Salon Clients
[189] 👀Quick and Dirty Sales Funnel Audit for Hairstylists: WHAT to Focus on in the next 6 Months

If you rated low in KNOW: https://renlopaofficial.myflodesk.com/localfollowers


If you rated low in LIKE:

https://renlopaofficial.myflodesk.com/vyi8hffbdr


If you rated low in TRUST:

https://renlopaofficial.myflodesk.com/5-day-challenge

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3 weeks ago
9 minutes 40 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[188] ✨The Last 10 Minutes Can Make or Break the Whole Experience!

LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695


Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

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1 month ago
4 minutes 52 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[187] 🌈 Messy Girl Focus Hack: What Finally Worked for Me (Without the Burnout)

Other courses you might like:

[$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele 

[$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place

[$27] Modern Consultation for a Color-Crazed Clientele


00:00 My Weird Formula for Focus and Consistency

02:14 My $5,000/month Plateau

03:04 Psychological Principle: The Overconfidence Effect

04:24 Example of Overconfidence Effect

06:06 Get CLARITY Around the Activities that Actually Grow your Business

07:19 We ACCEPT that it’s Boring and Mundane (and do it Anyways)

07:40 Affirmations

08:51 We PRIORITIZE the PRIORITIES

12:53 Remember your Why

13:17 Alex Hormozi Quotes

Show more...
1 month ago
15 minutes 27 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[186] Common Phrases Losing you Money!! Psychology and Sales for Hairstylists

Listen next: https://youtu.be/QhxHkTWEfJE

Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you

Show more...
1 month ago
18 minutes 29 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[185] 🧲How to Attract the RIGHT Clients - in ANY Economic Climate

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3


00:00 How to attract the RIGHT client?!

00:13 The “RIGHT” client alignment

00:38 The “WRONG” client cycle

00:40 Discount chasers, one-timers and asking for servicesyou hate

01:26 DISCLAIMER: At times, the wrong client is right for us

02:25 3 Questions to answer if you’re unsure who your “RIGHT”client is

03:48 My “RIGHT” clients – Shelly and Sheila

06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client)

06:39 Six feet, six pack and making six-figures

08:58 How to get your “RIGHT” clients attention

12:27 Give yourself permission to repel some clients


If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 


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2 months ago
13 minutes 11 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[184] 👀Unpopular Hair Truths that Nobody Talks About but Everyone Needs to Hear

00:00 Unpopular hair truths no one talks about but everyoneneeds to hear

00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality

02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong.

03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer)

04:02 The three phases of hair growth

05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life.

06:46 Hairstylists walk our clients through each phase oflife

07:03 Unpopular hair truth #5 Hair is deeply emotional.

08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo

10:20 The issue with online product quizzes and AIrecommendations (most women don’t know what hair they have)

11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home.

13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort.

15:11 Unpopular hair truth #9 You don’t have to follow societalbeauty “rules”

DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair

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2 months ago
16 minutes 16 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[183] 🎉 Become the Go-To Stylist in Your City: 3 Proven Ways to Build a 5-Star Reputation!

Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A

00:00 Become the Go-To Stylist in Your City

00:59 What People Say About You When You’re Not in the Room

01:33 3 Ways to Build a 5-Star Reputation

01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person

03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS)

03:40 Understanding the Energy You Bring to the Room

03:55 Law of Percentages

04:35 Start with Your Why

04:44 3: Walk the Walk

05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With

05:31 EASY Content Ideas

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2 months ago
6 minutes 18 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[182] 🤩Lazy Stylists Guide to Marketing

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales


Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA

00:00 Lazy Stylists Guide to Marketing

00:23 How to Understand Your Marketing Funnel

00:52 Do you feel like you don’t have enough time to get allof your marketing done?

01:42 3 things you need to do if you are lazy/busy and don’thave time for marketing your business

01:50 Step 1: Your NOTIFICATIONS vs You

02:28 The schedule I recommend to have time to grow yourbusiness

03:12 Building a business is BORING, you have to do itanyway

03:34 Step 2: Your TIME vs You

04:01 What it REALLY takes to build a successful business

04:26 What NOT to do when you have cancellations, no-showsand reschedules?

04:53 Answer this one question for perspective

05:53 Step 3: Your FOCUS vs You

06:05 7 ways to increase sales in your business every singleday

06:44 Let THESE time-wasters go, immediately


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2 months ago
7 minutes 23 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[181] 🤫Secrets to Instagram BIOs: Hairstylists Guide to IG Keywords in 2025!

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/


Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740


00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients

00:19 FREE GIFT! 10-Step Instagram Audit download

00:41 Importance of Your Instagram BIO

01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs

03:53 IG BIO Research and Data from LATER

05:36 3 Steps for Your Perfect Instagram BIO

05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person
08:45 Approach 2: Results/Promise Instagram BIO

10:49 How to A/B Test Your Instagram BIO

11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers

Show more...
3 months ago
12 minutes 18 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[180] 🎨The 2 Minute Skin-Undertone Analysis: Hairstylists Secret Weapon to Perfect Color Every Time

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f

00:00 The 2 Minute Undertone Method

00:56 This will make your Consultation EASIER not Harder

01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients

02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN

 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair

05:37 The 2 Minute Method to Find Your Clients Undertones

05:54 The Wrist Method to Find Undertones

07:06 The Quick Eye Visual to Find Undertones

07:36 The Burn/Tan Test to Find Undertones

08:09 The Jewelry Test to Find Undertones

 09:57 Gold/PurpleTest to Find Undertones on Darker Skin

10:39 How to Match Colors to Skin Undertones

12:09 Visual Examples of Warm/Cool Red Tones

12:51 Visual Examples of Warm/Cool Blonde Tones

13:51 Visual Examples of Warm/Cool Brunette Tones

14:36 Visual Examples of Vivid Hair Color Tones

15:33 Side by Side of me Warm v Cool

16:55 How to Talk to Your Clients About Colors That willWork Best for Them

18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client

19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best

20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone

21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair

21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones




Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/


Show more...
3 months ago
22 minutes 38 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[179] ✨How Hairstylists Can STAND OUT in a Competitive Market

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists

00:00 How Hairstylists Can Stand Out ina Crowded Marketplace

01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You

01:33 Why Your Skills Aren’t Enough toSet You Apart

01:44 The Main Places to Look to Find HowYou’re Different

02:09 Personal Example from When I WasBehind the Chair

03:04 How Hairstylists can LOOKDifferent From the Competition

03:17 Audit Your Instagram Feed

03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty

04:00 Answer THIS Question to Find Your VisualContent Gaps

04:35 Examples of Visual Content to Mixit Up

05:17 Why, “I Can Execute Your Look” Isn’tEnough

05:53 How Hairstylists can SOUNDDifferent From the Competition

06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content

06:11 The Fastest Way to Come Off Coldand Guarded

06:20 Let GO of the Things Your DreamClients Doesn’t Care About (Even if Other Hairstylists Do)

 06:40 These Two Types of Captions are Boring(and Basic)

07:09 One Quick Way to Generate Tons ofContent

08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition

08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

Courses you might like:

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Show more...
3 months ago
10 minutes 17 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[178] 📸iPhone Photography for Hairstylists: Book More Clients with Better Pics

Listen to Next: [156] RANT: Posting Photos vs Creating Content

00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics

00:37 About Ren Lopa and her new *Winter* Color Season Makeover

01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you)

01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone

02:03 Do THIS Lighting Exercise in Your Salon Suite

02:37 Do THIS Lighting Exercise if You Use a Ringlight

 03:06 How Overhead Lighting Effects Your Photos

03:25 How to Position Your Ringlight to Get the BEST ClientPhoto

03:57 The 2-SECOND Tip to Eliminate Blurry Photos, LightHalos and Overexposed Light

04:43 Turn on These 2 iPhone Camera Settings for BetterPhotos

05:58 This Little Known Camera Secret to Get CLEARLY Focused Photos

 07:26 Can Filming in Video Get You BETTER Photos?

08:35 Weird Little Tweaks to Film More Interesting Videos(Quickly + Easily)

09:37 The Hair Finishing Tricks I Used on SET ShootingCommercials for Popular Brands

10:48 How to Quickly ADD Contrast and Dimension to YourClients Hair (Even When You Don’t Have Time to Fully Style it)

12:58 BONUS: iPhone Photo Edits to Make Your Photos POP and Look True to Tone


If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good


#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation

Show more...
3 months ago
14 minutes 10 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[177] 3 Lessons on Running 💵ADs (Without Losing Your Money) for Independent Hairstylists

00:00

01:06 I ran Ads for Hairstylists, Salons, CosmetologySchools and Hair Influencers for 4 Years

01:55 Which Platform to Choose to Run ADS

02:51 Instagram User Statistics 2025

03:46 My 3 Biggest Lessons I Learned Running Ads for 4 Years

03:50 ADS Lesson #1 for Hairstylists: Don’t Start From Scratch

05:13 ADS Lesson #2 for Hairstylists: Be Yourself in Your AD Copy

06:54 Plug and Play AD Headline Example

08:36 ADS Lesson #3 Small Variations WIN!

10:40 BONUS ADS TIP: The 2 MUST HAVE Custom Audiences You Should Create in Your Audience Manager


LISTEN NEXT: [160] SALES SECRETS FOR HAIRSTYLISTS https://open.spotify.com/episode/6LiEl4Uf2HIuS7iqAbjRep?si=h-g7_KEmTpK6VOw5VyktEw



If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good


#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation



Show more...
4 months ago
15 minutes 46 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[176] 🥺 Struggling to Fill Your Books? This 3-Client-Per-Day Strategy is the Game Changer you Need!

00:00

00:33 The 4 Parts of This Hairstylist Business Training

01:15 Part 1: Income Statistics for Women in the BeautyIndustry and the General Workforce

06:21 Part 2: Why 3 Clients per Day

09:47 Part 3: 6 Tips to Reach 3 Clients Per Day in YourSalon Suite

19:50 Part 4: BONUS TIP: Behavioral Brain Science forHairstylists to Follow Through and Reach Their Goals


Hey Successful Hairstylists! This week we're talking about a simple strategy to reach your goals faster!!

I'm sharing...

  • The current income statistics and benchmarks inour industry and across the country
  • Why 3 clients per day can set you up for success
  • 6 tips to achieve 3 clients per day FAST
  • A BONUS TIP from behavioral brain science


LISTEN NEXT: [161] 5 Instagram Stories to Book Clients this Week! https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=5775c625c93f4bc8


If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good


#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation



Show more...
4 months ago
22 minutes 34 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[175] 📃2025 Consumer Behavior Research: What Hairstylists Need to Know

01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry

01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults

03:25 Consumer Behavior Change 2: Loyalty is Waning

04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 2025

06:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals

09:01 Technique Driven Marketing to Value Driven Marketing

09:42 Quick Exercise

10:30 4 Non-Discount Promoti ons Every Hairstylists Should do in 2025

10:40 Non-Discount Promotion 1: Personal Shopper Experience

14:28 Non-Discount Promotion 2: Personalized Recommendations

15:28 Non-Discount Promotion 3: Creating a Loyalty Program

17:53 Non-Discount Promotion 4: Product Bundling



If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

Show more...
4 months ago
20 minutes 21 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[174] 📃 10 Consultation Questions Guaranteed to Avoid REDO's

00:00

00:53 Forbes 7-Second First Impression Study

01:55 3 Biggest Mistakes Hairstylists Make with aConsultation

05:55 10 Consultation Questions to Avoid REDO's


Hey Successful Hairstylists!! This week we're talking all about CONSULTATIONS! Look - consumers have CHANGED in the past year. So if you haven't updated your consultation lately, it's time to pull up a seat and take some notes.


If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

COURSES YOU MIGHT LIKE

Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good


#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation



Show more...
4 months ago
19 minutes 29 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[173] 🤗🤝YOUR Business Questions, Answered! My First Q+A of 2025!

01:03 Q: "I'm stuck on what to post!!"

01:16 Tip 1: Listen to THESE 3 episodes next

02:00 Tip 2: Discover your Dream Clients Desires

05:20 Tip 3: Don't be Afraid to Get Crickets

05:41 Q: "My clients are seeing my posts, but not engaging with them!"

06:29 Train Your Audience

06:59 How to Create "Engagement" Posts

07:35 Examples of Engagement Posts for Hairstylists

08:04 3 Reasons Engagement Posts Work

09:28 Easy, Fast Ways to Engage with Your Followers

10:34 Q: "I feel stuck in a social media rut. I'm having a creative block social media-wise."

10:52 The Truth About Ruts

12:29 Q: "I'm NEW to a suite, so any advice for that and being a small business!"


If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts

• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists

• Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop

• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial

• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 

• Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0

#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation




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5 months ago
15 minutes 2 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[172] Build a Dream Clientele in ANY Economic Climate: BOOK PREVIEW 😍

SUCCESSFUL HAIRSTYLISTS BOOK OUT NOW: https://a.co/d/eeKeatm

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5 months ago
23 minutes 21 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[171] How to Grow the RIGHT Audience on Instagram in 2025

00:00 Intro01:06 Disclaimer01:39 This Training is for you, if...02:24 Do THIS 5 Minute Exercise Before Watching the Rest 03:17 5 Reasons People Follow an Account on Instagram03:52 How to Apply This to Your Own Content04:39 Humorous Content Examples for Hairstylists05:27 Entertaining Content Examples for Hairstylists05:53 Personal Connection Content Examples for Hairstylists06:42 Inspirational Content Examples for Hairstylists07:24 Fashion/Beauty Content Examples for Hairstylists08:25 3 Things you can do Today to Grow a Following of the Right people08:31 Tip #1: The Golden Rule10:40: Tip #2: Water Your Own Yard11:31 Tip #3: Show up GratefulCourses you might like: Reignite Lost Clients [37] https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-goodAttract Clients Who Can Afford You [37] https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-youIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!'If you need help getting fully booked - check out these resources!• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0#independentstylist

#hairstylist

#framar

#behindthechair

#haireducation

Show more...
5 months ago
12 minutes 55 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
[170] Instagram Algorithm[s] Update 2025: Hairstylists Edition

00:36 Algorithms Explained

01:12 The Instagram Feed Algorithm for Hairstylists

02:04 Why you see posts/topics you’ve never engaged with before

02:47 The Instagram Stories Algorithm for Hairstylists

03:47 How DMs Effect the Algorithm

03:55 Quick Tips to Increase Your Story Views

05:13 The Explore Page Algorithm for Hairstylists

06:18 How the Explore Page Goes Wrong

06:44 Quick Tips to Show up on the Explore Page

08:07 The Reels Algorithm for Hairstylists

08:31 3 Factors Impacting Reels

09:57 Tips to Make Better Reels in 2025


Courses you might like:

44 Side Hustles for Hairstylists https://wolfandrabbit.samcart.com/products/side-hustles-for-hairstylists

Stylist C-Suite https://wolfandrabbit.samcart.com/products/stylist-c-suite

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5 months ago
12 minutes 9 seconds

Successful Hairstylists: Your Guide to Getting More Salon Clients
Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists