[175] 📃2025 Consumer Behavior Research: What Hairstylists Need to Know

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Successful Hairstylists: Your Guide to Getting More Salon Clients

Ren Lopa

206 episodes

5 days ago

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group! https://www.facebook.com/groups/successfulhairstylists

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[175] 📃2025 Consumer Behavior Research: What Hairstylists Need to Know

Successful Hairstylists: Your Guide to Getting More Salon Clients

20 minutes 21 seconds

8 months ago

[175] 📃2025 Consumer Behavior Research: What Hairstylists Need to Know

01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry

01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults

03:25 Consumer Behavior Change 2: Loyalty is Waning

04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 2025

06:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals

09:01 Technique Driven Marketing to Value Driven Marketing

09:42 Quick Exercise

10:30 4 Non-Discount Promoti ons Every Hairstylists Should do in 2025

10:40 Non-Discount Promotion 1: Personal Shopper Experience

14:28 Non-Discount Promotion 2: Personalized Recommendations

15:28 Non-Discount Promotion 3: Creating a Loyalty Program

17:53 Non-Discount Promotion 4: Product Bundling

If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!

If you need help getting fully booked - check out these resources!

• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge

• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠

• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠

• Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠

• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠

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Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix

528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions

Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good