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Strategy at Scale
Outthinker
20 episodes
2 days ago
What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...
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Entrepreneurship
Business
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What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...
Show more...
Entrepreneurship
Business
Episodes (20/20)
Strategy at Scale
From Gas Station to CEO: How Shirin Behzadi Scaled a Multi-Brand Empire
What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...
Show more...
2 weeks ago
52 minutes

Strategy at Scale
Spotting a Billion-Dollar Opportunity: Radek Sali on Turning Swisse into a Global Brand
What does it take to transform a small supplement company into a global wellness powerhouse valued at over $1 billion? Radek Sali has the answer. As CEO of Swisse Wellness, Radek led the company through one of Australia’s most remarkable growth stories—turning a niche vitamin brand into a household name through intuition, bold marketing, and a people-first culture. Where others focused on health claims, he reimagined the category through aspiration, storytelling, and purpose. Today, Radek is ...
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3 weeks ago
34 minutes

Strategy at Scale
After the Idea: Julia Austin on Building Startups That Last
Most founders obsess over the spark of an idea—but the real test begins after the idea. Julia Austin knows this better than most. As an operator at Akamai, VMware, and DigitalOcean, an advisor to hundreds of startups, a faculty member at Harvard Business School, and now the author of After the Idea, she’s seen what truly drives sustainable growth. In this episode of Strategy at Scale, Julia challenges the “move fast and break things” mindset and offers a grounded, evidence-driven playbook for...
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1 month ago
37 minutes

Strategy at Scale
From Startup to Significance: Brian Brault on Building Businesses That Matter
What does it take to build not just a successful business, but one that leaves a lasting impact? Brian Brault has done it multiple times—scaling, exiting, and reinventing ventures while staying anchored in purpose. A seasoned entrepreneur, former Global Chair of the Entrepreneurs’ Organization (EO), and founder of Legacy of Significance, Brian has guided leaders across industries to align vision, culture, and values for meaningful growth. From transforming Advanced Facilities Services Interna...
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2 months ago
47 minutes

Strategy at Scale
From $0 to $130B: How Kurt Miscinski Scaled Cerity Partners with Purpose
What does it take to build a firm that grows without losing its identity? Kurt Miscinski, co-founder and CEO of Cerity Partners, believes the answer lies in clarity of purpose, disciplined reinvestment, and redefining what partnership truly means. What began as a bold vision—to bring McKinsey-style professionalism and global scale to the wealth advisory space—has evolved into one of the industry’s fastest-growing firms, now managing over $130 billion in client assets. In this episode, Kurt sh...
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4 months ago
47 minutes

Strategy at Scale
Unstoppable Entrepreneurs: Lori Rosenkopf on the 7 Paths to Scaling Impact
What if the key to scaling impact isn’t one bold idea—but a clear understanding of who you are as an entrepreneur? Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School, has spent decades mentoring more than 20,000 students, guiding startups, and redefining how we think about entrepreneurial success. In her new book, Unstoppable Entrepreneurs, she challenges the myth of the lone genius and maps out a broader, more inclusive view of what it means to build, scale, and innovate. In...
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4 months ago
50 minutes

Strategy at Scale
Built to Heal: Shaun Noorian on Scaling Empower Pharmacy Without Outside Capital
“Rule number one is: never give up. Success is always there. It’s just on a certain timeframe.” That’s the mindset behind Shaun Noorian’s journey—and it’s what powered the rise of Empower Pharmacy from a 100-square-foot rented exam room to a 340,000-square-foot, FDA-registered pharmaceutical operation with national reach. As founder and CEO of the largest 503A compounding pharmacy in the U.S., Shaun didn’t take the traditional path. No VC funding. No shortcuts. Just a mechanical engineer with...
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5 months ago
39 minutes

Strategy at Scale
Scaling from Within: Tushar Amin on Building a $2B Business Inside IBM
What does it take to build a $2 billion business—not from scratch, but from inside a legacy corporate giant? Tushar Amin has the answer. A seasoned strategy executive, Tushar led a transformative initiative within one of IBM’s most traditional business units—a flat-growth, high-margin division many saw as a cash cow. Where others saw constraints, he saw opportunity. By reframing IBM’s aging global infrastructure as a strategic asset, he helped create a fast-growing, globally competitive servi...
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5 months ago
44 minutes

Strategy at Scale
Picking the Right Investors: Dave Whorton on Building a Company that Lasts
Dave Whorton has spent decades at the highest levels of Silicon Valley—working alongside industry legends at Kleiner Perkins, co-founding pioneering companies like drugstore.com and Good Technology, and eventually charting a different course with Tugboat Institute. His focus? Evergreen businesses—companies built to last, guided by purpose, and driven by sustainable growth. In this episode, Dave shares his journey from venture capital to founding the Tugboat Institute, where he champions a dif...
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6 months ago
51 minutes

Strategy at Scale
From Vision to Execution: Sabrina Herrera on Scaling Brands That Last
Many founders dream of turning a big idea into a lasting company. Sabrina Herrera has done it—again and again. As part of the founding leadership at Genomma Lab, one of Mexico’s most successful pharmaceutical and personal care companies, she helped shape a brand known for category-defining products and direct-to-consumer innovation. Under her leadership, Genomma became the first in its industry to go public on the Mexican Stock Exchange and expanded into more than 20 countries. But Sabrina di...
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6 months ago
43 minutes

Strategy at Scale
Executing Fast, Thinking Slow: How Matt Wallach Scaled Veeva into a $2.75B Powerhouse
In this episode of Strategy at Scale, we sit down with Matt Wallach, co-founder of Veeva Systems, one of the most successful enterprise software companies in the life sciences industry. While many companies craft visionary strategy statements, Matt reveals why execution—not strategy—is what truly sets high-growth companies apart. You’ll hear how Veeva redefined cloud-based solutions for pharmaceutical companies and the pivotal choices that fueled their rapid rise—from a startup to a public co...
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7 months ago
51 minutes

Strategy at Scale
driversselect: How Steve Hall Found the Ignition Point to Disrupt the Used Car Industry
When I asked Verne Harnish, who he recommended we interview to gain insights into effective scaling strategies, Steve Hall was one of the first names he mentioned—and for good reason. As the founder of driversselect, Steve transformed the used car retail industry through innovative business practices and a strong organizational culture that drove exceptional performance. His journey culminated in a successful acquisition by Sonic Automotive, one of the largest auto retailers in the U.S. What ...
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7 months ago
49 minutes

Strategy at Scale
Positioning for the Perfect Exit: David McCombie’s Playbook for Maximizing Business Value
Selling a business is one of the most significant strategic decisions an entrepreneur can make. But how do you ensure that you're maximizing your company's value when it's time to exit? David McCombie, founder of McCombie Group and author of Selling Your Business with Confidence: A Practical Playbook for Mid-Market Owners, has spent the last 15 years advising business owners on structuring deals, navigating M&A, and ensuring they sell on their own terms. David’s journey—from lawyer to McK...
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8 months ago
48 minutes

Strategy at Scale
Cracking your Monetization Model: How Charlie Horn Unlocked a Billion-Dollar Industry to Scale ScriptSave
Charlie Horn’s journey from entrepreneur to industry disruptor is a masterclass in strategic scaling. As the founder of ScriptSave, he revolutionized consumer access to prescription drug savings, transforming a simple idea into a billion-dollar business. Today, through 5Lights Group, he continues to champion emerging ventures that challenge the status quo. A core challenge in scaling any business is monetization—who pays, when do they pay, and on what basis? Charlie’s experience at ScriptSave...
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8 months ago
59 minutes

Strategy at Scale
The Strategic Pivot: How Arbill's CEO Julie Copeland Revolutionized Workplace Safety
Julie Copeland’s journey to becoming CEO of Arbill is one of transformation, resilience, and strategic reinvention. Founded in 1945 by her grandfather as a laundry business for industrial gloves, Arbill evolved into a leader in workplace safety solutions. Julie grew up witnessing both the challenges and opportunities of entrepreneurship, with her father navigating a difficult path and her mother charting her own creative course. After forging her own path in data warehousing, Julie joined Arb...
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9 months ago
1 hour

Strategy at Scale
Ordinary to Exceptional: Leadership Lessons from Serial Entrepreneur Brian Scudamore
Brian Scudamore is a founder, serial entrepreneur, and pioneer of the professional junk hauling industry. As the founder and CEO of O2E Brands - which stands for Ordinary to Exceptional – he's built not just one successful company, but three: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. A recipient of Fortune's Small Business Best Bosses Award and a three-time winner of their Best Company to Work For Award, he's also been recognized in the Globe and Mail's Top 40 Under 40 and by the ...
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9 months ago
51 minutes

Strategy at Scale
Mastering Channel Strategy: Lessons from Bumble Bee Foods, Hershey, Kellogg's, P&G, and Starbucks Executive Connie Shepherd
Many rapidly scaled companies won through channel strategy – finding or creating a new path to customers. Consider: Dell – Sold directly to consumers, bypassing traditional retailers. Salesforce – Delivered CRM via the cloud, avoiding on-premise installations. Apple – Opened its own stores, reducing dependence on third-party retailers. Amazon – Created an online marketplace, disrupting physical retail. Netflix – Shifted from DVDs to streaming, bypassing cable provide...
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10 months ago
56 minutes

Strategy at Scale
Neil Balter: How a Teenage Carpenter Created an Entire Industry
In 1978, Neil Balter was a 17-year-old carpenter with a knack for building things, but what he would end up building was an entirely new industry. As the founder of California Closets, Neil transformed the way we think about organizing spaces, pioneering an industry that didn’t even exist when he started. But while his story begins with some shelves in a neighbor’s closet, what truly set him apart was how he grew the business. Neil made a pivotal strategic decision early on: shifting fr...
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10 months ago
47 minutes

Strategy at Scale
The Secrets Behind Building a Powerful Brand with Naomi Simson
Naomi Simson is a corporate marketer and the founder of RedBalloon, an online powerhouse – the largest experience network in Australia and New Zealand. Think Amazon or Etsy or Alibaba but not just for physical things, rather for experiences. She was also a judge on the Australian version of Shark Tank and is the author of Live What You Love: When Passion And Purpose Change Your Life. Her insights offer a masterclass in branding, strategy, and business building. She left a highly success...
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11 months ago
50 minutes

Strategy at Scale
Building a Pharmacy Giant: Strategic Insights from Jack Gance
Australian businessman and the visionary founder of Chemist Warehouse, Jack Gance began his career as a pharmacist with a single store in 1972, but his innovative approach and strategic acumen quickly led to the creation of a pharmacy distribution empire. He is known for creating the Le Specs, Le Tan, Australis, and Colours of Australia brands of sunglasses, sunscreen, fragrances, and cosmetics, which he sold in 1991. He completed his MBA at Monash University and NYU Stern School of Business ...
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11 months ago
49 minutes

Strategy at Scale
What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...