What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...
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What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...
The Secrets Behind Building a Powerful Brand with Naomi Simson
Strategy at Scale
50 minutes
11 months ago
The Secrets Behind Building a Powerful Brand with Naomi Simson
Naomi Simson is a corporate marketer and the founder of RedBalloon, an online powerhouse – the largest experience network in Australia and New Zealand. Think Amazon or Etsy or Alibaba but not just for physical things, rather for experiences. She was also a judge on the Australian version of Shark Tank and is the author of Live What You Love: When Passion And Purpose Change Your Life. Her insights offer a masterclass in branding, strategy, and business building. She left a highly success...
Strategy at Scale
What does it take to build—and sell—a thriving business born from resilience and clarity of purpose? Few stories capture it as powerfully as Shirin Behzadi’s. At 17, Shirin fled Iran alone during the revolution, arriving in the U.S. with little money and no family. She started as a gas station cashier—and eventually rose to become CEO of Home Franchise Concepts, the parent company behind Budget Blinds and several other national home-service brands. Under her leadership, the company more than ...
