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Startup Ignition Podcast
John & Tyler Richards
33 episodes
4 days ago
Father and son team John and Tyler Richards — veteran entrepreneurs, venture investors, mentors, and educators — discuss all things entrepreneurship and venture capital.
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Entrepreneurship
Business,
Management
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All content for Startup Ignition Podcast is the property of John & Tyler Richards and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Father and son team John and Tyler Richards — veteran entrepreneurs, venture investors, mentors, and educators — discuss all things entrepreneurship and venture capital.
Show more...
Entrepreneurship
Business,
Management
Episodes (20/33)
Startup Ignition Podcast
Jeff Kearl: The Playbook for Iconic Brands, Stance, Skullcandy, Entrepreneurship
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards sit down with Jeff Kearl, a partner at Pelion Ventures and a legendary entrepreneur in the consumer products space. Jeff shares his incredible journey, from his early days in venture capital to co-founding iconic brands like Skullcandy and Stance. He recounts memorable moments, including a breakfast meeting with Will and Jada Smith, receiving a term sheet just minutes into a pitch with Benchmark Capital, and the lessons learned from the dot-com crash. Jeff offers deep insights into building a brand, the importance of product innovation, financing inventory for a fast-growing company, and the power of consistent effort over time.

(00:00:00) The story of pitching Stance to Will and Jada Smith's team

(00:01:38) Introducing Jeff Kearl, Partner at Pelion Ventures

(00:03:48) Most memorable pitch received: Rick Alden and Skullcandy

(00:09:07) Most memorable celebrity encounter: Breakfast with the Smith family

(00:11:22) Most memorable failure: His first company, Freeport, during the dot-com crash

(00:14:20) Parallels between the dot-com boom and the current AI hype cycle

(00:18:13) Jeff's early entrepreneurial ventures and background

(00:19:16) How Jeff broke into Venture Capital right out of college

(00:27:56) How Jeff met co-host John Richards in an elevator

(00:31:02) Co-founding Logoworks and getting funded by Benchmark Capital

(00:36:35) Joining Skullcandy and helping scale it to a public company

(00:40:33) How to finance a fast-growing consumer products business

(00:47:06) The analytical process that led to the creation of Stance socks

(00:51:51) Building Stance with the playbook learned from Skullcandy

(00:53:41) Is product or brand more important for success in consumer goods?

(00:58:40) Transitioning from CEO of Stance back to venture capital with Pelion

(01:04:15) Jeff's number one piece of advice for his younger self

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

Subscribe on YouTube:
https://www.youtube.com/@StartupIgnition

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#JeffKearl
#Stance
#Skullcandy
#PelionVentures
#Entrepreneurship
#VentureCapital
#StartupStory
#Branding
#ConsumerProducts
#CPG
#UtahBusiness
#SiliconSlopes
#StartupAdvice
#FounderStories
#BuildingABrand
#Startups
#AngelInvesting
#TechCycles
#ProductMarketFit
#Scaling
Show more...
4 days ago
1 hour 7 minutes

Startup Ignition Podcast
David Bradford: The Master Connector, Wozniak, Jobs, Gates, Eric Schmidt, Sergey, Novell, Microsoft
In this episode of the Startup Ignition Podcast, we are honored to host David Bradford, a true OG of Utah tech. David takes us on a journey through his iconic career, from his early days as a Hollywood lawyer to becoming the General Counsel at Novell during its legendary battles with Microsoft. He shares the inside stories of taking Fusion-io public with a $1.2 billion valuation, recruiting Apple co-founder Steve Wozniak, and scaling HireVue from $1 million to over $30 million in revenue. David reveals his timeless principles of networking, the four pillars every great company needs, and his number one piece of advice for every entrepreneur: be a doer.

(00:00:00) How Google's Eric Schmidt was introduced to Sergey Brin
(00:02:16) Introducing David Bradford: The OG of OGs in Utah Tech
(00:06:30) Utah Tech Era Trivia: Novell, WordPerfect, Iomega & more
(00:15:00) The story of 1-800 Contacts' early days
(00:21:42) David's journey from a small town in Montana to Hollywood lawyer
(00:27:07) The legendary Microsoft vs. Novell battles
(00:31:33) How one contract with Dell changed tech history
(00:34:40) The Fusion-io story: From advisory board to CEO
(00:38:14) How David recruited Steve Wozniak to Fusion-io's board
(00:42:14) David's secret to building an incredible network: Be curious
(00:48:39) The HireVue journey: From a leaky roof to a half-billion-dollar valuation
(00:51:57) The 4 Pillars of a great company: People, Capital, Timing, and Innovation
(00:57:53) Bringing on Larry King to the HireVue advisory board
(01:01:38) What David is working on today with Fluent Worlds
(01:02:45) David's #1 piece of advice: Be a dreamer that does
(01:04:31) How a Steve Young signed football sealed a crucial executive hire

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

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#UtahTech
#DavidBradford
#SiliconSlopes
#Novell
#FusionIO
#HireVue
#Microsoft
#SteveWozniak
#Entrepreneurship
#StartupStory
#TechHistory
#Networking
#VentureCapital
#BusinessAdvice
#Leadership
#StartupIgnition
#BillGates
#EricSchmidt
#Google
#Apple

Show more...
2 weeks ago
1 hour 6 minutes

Startup Ignition Podcast
Jeron Paul: From Spreadsheet Idea to $419M Exit, SaaS, Salesforce Acquisition, Founder Journey
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards sit down with 4x founder Jeron Paul. Jeron shares the incredible journey of his latest company, Spiff, from a simple idea to replace commission spreadsheets to a stunning $419 million acquisition by Salesforce. He discusses his entire entrepreneurial path, including his early ventures in venture capital, founding the cap table management company Capture, and his core thesis for building startups around the concept of an "effective surprise." Jeron also offers his perspective on the SaaS vs. AI debate, his current strategy as an active angel investor, and invaluable advice for early-stage founders on finding product-market fit.


(00:01:21) - Introducing Jeron Paul, his background, and the $419M Spiff acquisition by Salesforce.

(00:04:13) - Icebreaker questions: Paying customers vs. tons of users, favorite founder "hat," and worst customer feedback.

(00:11:54) - Jeron's early career path through management consulting and venture capital at Vspring (now Rūn).

(00:16:10) - The origin stories of Jeron's first companies, BoardLink and Scalar, which specialized in 409A valuations.

(00:23:05) - The logical next step: How Scalar's work with cap tables led to the creation of Capture.

(00:27:35) - The thesis of replacing mission-critical spreadsheets and the "aha" moment that sparked Spiff.

(00:30:37) - A debate on the future of software: Is AI killing the traditional SaaS model?

(00:44:05) - Jeron explains his key insight for successful startups: the concept of an "effective surprise."

(00:50:28) - The inside story of the acquisition process with Salesforce, from the first conversation to the final wire transfer.

(00:56:29) - Jeron's current focus on angel investing and what he looks for in the next generation of startups.

(00:59:32) - Final advice for entrepreneurs: The importance of a "beginner's mind" and focusing on the search for a business model.

(01:04:05) - Why founders must act on facts, not assumptions, to avoid costly mistakes.

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

Subscribe on YouTube:
https://www.youtube.com/@StartupIgnition

Follow on X:
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#JeronPaul
#Spiff
#Salesforce
#Startup
#Entrepreneurship
#Exit
#Acquisition
#VentureCapital
#AngelInvesting
#SaaS
#UtahTech
#StartupIgnition
#FounderStory
#ProductMarketFit
#AI
#TechPodcast
#BusinessAdvice
#Founder
#StartupJourney
#Tech
Show more...
3 weeks ago
1 hour 7 minutes

Startup Ignition Podcast
Startup War Stories That Will Save Your Company | Equity Splits, Bad Investors, Hiring
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards dive into the most popular part of their boot camp: the war stories. They share real-world, personal experiences to illustrate fundamental startup principles. The episode kicks off with a rapid-fire icebreaker, translating common venture capital terminology into plain English. From there, they tackle the critical mistakes entrepreneurs often make, sharing cautionary tales about why 50/50 equity splits are a recipe for disaster, the dangers of partnering with misaligned investors, the fallacy of hiring a "white knight" salesperson too early, and the catastrophic cost of building a product based on an unvalidated idea.

(00:00:00) The student with the "single worst idea" who became a multi-millionaire
(00:03:40) Icebreaker: Translating VC terminology into plain English
(00:11:16) Principle 1: Never split equity 50/50
(00:14:38) War Story: How a 50/50 split led to a founder losing her own company
(00:19:52) War Story: An investor's hidden terms killed a startup's biggest deal
(00:23:32) Principle 2: The danger of hiring a "white knight" to save your company
(00:25:16) War Story: The Chief Revenue Officer who generated less than 5% of sales in 18 months
(00:29:04) War Story: Why Quibi failed after raising $1.8 billion
(00:31:07) Principle 3: Startups must be problem-driven, not idea-driven
(00:33:23) War Story: How validating an idea with the target market saved a student from failure
(00:36:38) War Story: The doctor who spent $385,000 building a product nobody wanted
(00:38:25) Why acting on assumptions is the most expensive mistake you can make
(00:41:02) Final thoughts and how to hear more war stories


Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

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#StartupAdvice
#FounderStories
#WarStories
#Entrepreneurship
#StartupMistakes
#VentureCapital
#LeanStartup
#BusinessLessons
#FounderJourney
#MarketValidation
#Equity
#StartupFunding
#EarlyStage
#Bootstrapping
#TechStartups
#BusinessPodcast
#StartupTips
#JohnRichards
#TylerRichards
#StartupIgnition
Show more...
1 month ago
43 minutes

Startup Ignition Podcast
Ben Knell: Building a $100M+ Sales Engine, Family & Leadership, FBI, Pest Control, Business
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards are joined by Ben, the founder and CEO of BK Marketing. Ben shares his incredible entrepreneurial journey, from his early days in door-to-door alarm sales to revolutionizing the pest control industry. He details the creation of his unique business model, which focuses on building elite, outsourced sales teams for pest control companies nationwide. Ben opens up about the significant challenges he's overcome, including a business partner's FBI investigation, losing over a million dollars in bad investments, and the industry pushback he received for offering unprecedentedly high commissions. He also discusses the importance of work-life balance, the power of focusing on your strengths, and his advice for aspiring entrepreneurs: "Why not you?"

(00:00:00) Ben's shocking call from the FBI
(00:02:23) Introducing Ben, CEO of BK Marketing
(00:04:35) Icebreaker: A fun "this or that" session
(00:10:05) How Ben got his start in door-to-door sales
(00:16:05) Launching his first pest control company with no experience
(00:19:30) A partner's $51 million fraud investigation puts everything at risk
(00:23:45) The pivot: Creating a new business model for sales
(00:25:44) How a life coach helped Ben 10x his productivity
(00:29:13) The personal cost of an 80-hour work week and finding balance
(00:31:47) The business mechanics of paying higher commissions
(00:36:19) How private equity transformed the pest control industry
(00:40:21) The biggest scars: Losing $1.4 million and the lesson learned
(00:45:04) Ben's two biggest pieces of advice for early-stage founders
(00:46:31) Why the Utah pest control industry pushed back against his model
(00:48:26) What to look for (and what to avoid) when recruiting salespeople
(00:51:21) Favorite podcast and the importance of "the becoming process"
(00:54:17) What keeps Ben motivated today
(00:56:55) Final advice to his 20-year-old self: "Why not you?"

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

Subscribe on YouTube:
https://www.youtube.com/@StartupIgnition

Follow on X:
https://x.com/startupignition

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#Entrepreneurship
#Sales
#PestControl
#StartupStory
#BusinessGrowth
#DoorToDoor
#UtahBusiness
#FounderJourney
#SalesTeam
#Marketing
#StartupAdvice
#WorkLifeBalance
#Scaling
#Recruiting
#BusinessStrategy
#CEO
#Innovation
#Leadership
#Grit
#Resilience
Show more...
1 month ago
1 hour

Startup Ignition Podcast
Jeff Burningham: From Real Estate Tycoon to VC, Startups, Becoming Wise in the Age of AI
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards sit down with Jeff Burningham, a seasoned entrepreneur, prolific investor, and now, author. Jeff shares insights from his incredible journey, from launching his first tech company in college and co-founding the multi-billion dollar real estate firm Peak Capital Partners, to shaping Utah's tech scene with Peak Ventures (now Element Ventures). The conversation dives deep into the themes of his new book, "The Last Book Written by a Human," exploring how we can become wiser in the age of AI. Jeff also opens up about his run for governor, the lessons he learned about politics and leadership, and the importance of purpose-driven entrepreneurship. This is a must-listen for any founder seeking to build a meaningful company and a fulfilling life.

(00:00:52) Welcoming Jeff Burningham: Entrepreneur, Investor, Author
(00:05:00) The Million Dollar Question: When Did Jeff Make His First Million?
(00:06:08) Icebreaker: Humans vs. Machines "This or That"
(00:13:43) Investing: Trusting Your Gut vs. AI and Machine Learning
(00:16:16) The Single Most Important Trait for Successful Founders
(00:20:30) Does the Entrepreneurial Grind Serve You Well in Life?
(00:23:17) Why AI Will Be a "Crucible for Humanity"
(00:28:35) Jeff's Origin Story: From College Startup to Real Estate Tycoon
(00:30:30) Navigating the 2008 Financial Crisis with Peak Capital
(00:34:49) The Genesis of Peak Ventures and Fueling Utah's Startup Ecosystem
(00:41:05) The Real Reason Jeff Burningham Ran for Governor
(00:47:26) What Running for Office Taught Jeff About Politics vs. Leadership
(00:50:31) Proposing a New Political Movement Focused on Human Flourishing
(00:54:39) A Key to a Fulfilling Life: Prioritizing "Being" Over "Doing"
(00:58:38) A Personal Story About the Importance of Being Present
(01:03:14) Jeff's Two Most Important Tips for Early-Stage Entrepreneurs
(01:06:35) Where to Find Jeff and His New Book

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

Subscribe on YouTube:
https://www.youtube.com/@StartupIgnition

Follow on X:
https://x.com/startupignition

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#JeffBurningham
#StartupIgnition
#AI
#ArtificialIntelligence
#Entrepreneurship
#VentureCapital
#UtahBusiness
#PeakCapital
#ElementVentures
#Politics
#UtahPolitics
#HumanFlourishing
#PurposeDriven
#FounderAdvice
#ProductMarketFit
#AngelInvesting
#UtahTech
#SiliconSlopes
#Leadership
#StartupPodcast
Show more...
1 month ago
1 hour 7 minutes

Startup Ignition Podcast
Case Lawrence: From Elon's Lawyer to Trampoline King, Sky Zone, Startup, Founder Story
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards sit down with Case Lawrence, the visionary founder behind Circus Trix, now known as Sky Zone. Case shares his incredible journey from being a Silicon Valley lawyer for tech pioneers like Elon Musk to facing near-bankruptcy during the Great Recession. He recounts the serendipitous moment he discovered a trampoline park, a concept he turned from a "side hustle" into the world's largest indoor trampoline park franchise with over 300 locations. Case details his scrappy, creative financing, the "jet fighter" strategy he used to scale across the country, and the pivotal moments of bringing on investors and private equity to fuel massive growth and consolidation. From building a company with over $150 million in EBITDA to a recent run for U.S. Congress, this is a masterclass in resilience, opportunistic growth, and the power of a disruptive idea.

(00:01:15) Introducing Case Lawrence, founder of Circus Trix (now Sky Zone)
(00:04:10) Icebreaker Game: "Jump or Pass" on Entrepreneurial Scenarios
(00:14:28) Case’s Origin Story: From Silicon Valley Lawyer to Near-Bankruptcy
(00:19:13) The Serendipitous Discovery of a Trampoline Park
(00:22:32) Creative Financing: Convincing a Landlord to Buy Trampolines
(00:26:09) The Power of Desperation and Constraint-Forced Creativity
(00:28:13) Stumbling Into Growth: How the First Locations Organically Expanded
(00:31:27) Finding the First Major Investor and Proving the Model
(00:34:35) The "Unbelievably Good" Unit Economics of Trampoline Parks
(00:38:11) The "Jet Fighter" Strategy for Scaling with Young, Hungry GMs
(00:40:42) The Inevitable Rise of Competition and How Capitalism Responds
(00:44:26) Partnering with Private Equity to Consolidate the Market
(00:45:21) Acquiring Competitor Sky Zone and Rebranding
(00:46:25) Navigating the Existential Threat of the COVID-19 Pandemic
(00:50:11) The Stunning Success: Growing to Over $150 Million in EBITDA
(00:50:51) Why Case Decided to Run for U.S. Congress
(00:52:54) Lessons Learned from the Unique World of Utah Politics
(00:54:57) What's Next? Leading "This Is The Place" Heritage Park

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

Subscribe on YouTube:
https://www.youtube.com/@StartupIgnition

Follow on X:
https://x.com/startupignition

Follow on Instagram:
https://www.instagram.com/startupignition/


Follow on TikTok:
https://www.tiktok.com/@startupignition

Follow on LinkedIn:Show more...
2 months ago
57 minutes

Startup Ignition Podcast
Kurt Workman: Owlet Baby Sock’s $100 Million Journey | Startup, SPAC, FDA, Turn Around
In this episode of the Startup Ignition Podcast, we are joined by Kurt Workman, the co-founder of Owlet. Kurt shares the deeply personal story that inspired the creation of the Owlet Smart Sock, a device that has now been used by 1 in 10 babies born in the US. He takes us through the entire journey, from a $50 student prototype to building a $100 million revenue company. Kurt opens up about the immense challenges faced along the way, including a three-year development cycle, navigating a complex and difficult relationship with the FDA, the rollercoaster of going public via a SPAC, and nearly facing bankruptcy. This is a raw and honest conversation about the steep climb of entrepreneurship, the fight for a mission you believe in, and the lessons learned from the highest highs and the lowest lows.

(00:00:00) The personal story that sparked the idea for Owlet
(00:02:43) How Owlet is building the world's largest pediatric health platform
(00:05:52) The Founder's First Icebreaker: Pitches, prototypes, and disasters
(00:10:04) Paying a student $50 for a design that a firm later quoted at $100,000
(00:11:40) A manufacturing disaster that almost ended the company early on
(00:13:10) The story of hiring Owlet's first key employee
(00:17:43) The ownership and passion that sets a founder apart from a "hired gun"
(00:20:25) Has Kurt ever had an "I made it" moment?
(00:23:32) Owlet's current scale: 100 employees and $100M in annual revenue
(00:27:57) How his wife's heart condition and a family tragedy led to Owlet
(00:32:17) Assembling the founding team and winning competitions to fund the startup
(00:38:30) Why it took three years to get the first product to market
(00:42:26) Pivoting the go-to-market strategy after the initial launch failed
(00:45:14) Navigating the complex and challenging relationship with the FDA
(00:47:06) From 0 to 10% of all babies in the US using Owlet by 2021
(00:49:12) Pulling the product off shelves and relaunching after the FDA warning letter
(00:52:30) Stepping down as CEO, going public via a SPAC, and being asked to return
(00:57:57) The hardest year of Kurt's life and the turnaround that saved the company
(00:58:32) Calling a manufacturer they owed $30 million to avoid bankruptcy
(01:02:00) Deciding to step down as CEO for the second time
(01:05:57) Kurt's top 2 pieces of advice for early-stage entrepreneurs
(01:11:29) Why the steepest part of the entrepreneurial climb is the most rewarding

Learn more about us:
https://startupignition.com/links

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
https://x.com/trich_
https://www.linkedin.com/in/johnrichards/

Subscribe on YouTube:
https://www.youtube.com/@StartupIgnition

Follow on X:
https://x.com/startupignition

Follow on Instagram:
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2 months ago
1 hour 14 minutes

Startup Ignition Podcast
Don't Make These Mistakes: Founder Regrets, PMF, Fundraising, QSBS, Hiring
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards dedicate the entire show to answering pressing questions from their founder community. They kick things off with a fun "Startup Generational Side-by-Side" game comparing business tools from the 80s/90s to today, before diving into the core questions. The duo offers practical advice and battle-tested insights on a wide range of crucial topics, including the biggest regrets of early-stage founders, identifying product-market fit, balancing customer discovery with building, fundraising strategies, validating demand, and the latest changes to QSBS tax law. They also tackle questions about finding early adopters, creating an unfair advantage, knowing when to pivot, managing burn rate, pricing products, hiring priorities, the challenges of remote teams, and maintaining founder efficiency.

(00:00:00) Introduction to the Audience Q&A Episode
(00:02:42) Icebreaker: Startup Generational Side-by-Side (80s/90s vs. Today)
(00:19:59) What do founders regret most about not doing early in their journey?
(00:22:48) What are the clearest signs that you've actually hit product-market fit?
(00:25:51) How should I balance customer discovery versus building product?
(00:28:50) Should I get significant traction before raising capital?
(00:32:24) How do I validate demand before investing too much into my idea?
(00:35:05) What are the recent changes to the tax-saving 1202 QSBS?[1][2][3][4][5]
(00:40:36) What's the best way to find early adopters who will buy?
(00:44:36) Everyone talks about an unfair advantage. What if I don't have one?
(00:46:49) When do I know when I should pivot versus when I should persevere?
(00:50:48) How do I manage burn rate and cash runway effectively with limited funding?
(00:54:20) I am seriously struggling with pricing my product. Any tips?
(00:57:28) What roles should I be hiring for first?
(01:01:42) You guys seem to hate remote teams. Why? And...
Show more...
2 months ago
1 hour 12 minutes

Startup Ignition Podcast
Dustin Robins: Following Lean Startup all the way to $30M, Don’t Skip Steps, Scalability
In this episode of the Startup Ignition Podcast, we sit down with Dustin Robins, the CEO of Corporate Traditions, a company that has scaled to tens of millions of dollars in annual revenue. Dustin shares his incredible journey from being unexpectedly laid off from Adobe to starting a service-based video company, and the pivotal moment at a Startup Ignition boot camp that changed his entire perspective on business. Learn how he applied lean startup principles to transform a "turkey voucher" side-hustle into a scalable, tech-enabled corporate gifting powerhouse. This is a masterclass on validation, not skipping steps, the power of a great co-founder, and building a sellable asset.

(00:00:00) How a tsunami in Japan led to Dustin getting laid off
(00:02:52) Why Dustin is a master practitioner of the Lean Startup methodology
(00:11:07) Dustin's early entrepreneurial ventures and career path
(00:15:27) The "perfect" moment: Getting laid off from Adobe to start his first business
(00:20:30) The birth of SEO VOD, Dustin's video-for-SEO service company
(00:23:46) How the "turkey business" side hustle began
(00:26:32) The "paradigm shift" slide that changed Dustin's life and career
(00:29:33) Shifting focus from a service business to a scalable venture
(00:31:30) Using "Slicing Pie" to bring on a co-founder the right way
(00:35:16) How Corporate Traditions validated new product ideas
(00:38:08) Fulfilling early orders with a "Paper MVP"
(00:40:19) Why you can't skip steps in the lean startup process
(00:44:20) Why do so many founders with resources and knowledge still skip steps?
(00:47:38) The difference between a successful business and a scalable, life-changing venture
(00:51:11) The ultimate "shortcut" for customer validation
(00:56:00) Dustin's funniest memory with podcast host John Richards
(00:59:34) What's next? Building Corporate Traditions to sell
(01:01:03) The story of finding their CTO in an unexpected place

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2 months ago
1 hour 4 minutes

Startup Ignition Podcast
Startup Elephants vs Unicorns: Why We Invest in Elephants, Valuations, VC, Fundraising, Strategy
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards dive deep into the venture ecosystem, contrasting two prominent startup philosophies: the "Unicorn" versus the "Elephant." They argue that the post-ZIRP (Zero Interest Rate Period) era calls for a shift away from the "growth at all costs" unicorn mentality. Instead, they champion the "elephant" approach, which prioritizes capital efficiency, sustainable growth, early profitability, and maximizing founder equity. This method, they contend, offers a more realistic and enjoyable path to a life-changing exit for the vast majority of entrepreneurs, avoiding the immense pressure, high dilution, and low success rates associated with chasing a mythical billion-dollar valuation.

(00:00:00) The mythical "unicorn" is so rare, but "elephants" are realistic.
(00:04:05) Setting the stage: How the post-2021 financial environment has changed the startup world.
(00:06:23) Why are some companies still clinging to inflated 2021 valuations?
(00:08:50) The fork in the road for entrepreneurs: The unicorn path vs. the elephant path.
(00:10:50) Defining an "elephant" startup: durable, profitable, and capital efficient.
(00:13:00) Walking through the ideal journey of an elephant B2B SaaS company.
(00:16:30) The origin of the "elephant" terminology, from articles by Luni (2021) and Erica Wenger (2023)
(00:20:40) Erica Wenger's take on elephants: Emphasizing intentional scaling and early profitability.
(00:22:24) The "epidemic" of failed unicorn pursuits and the lifestyle that comes with it.
(00:28:37) The misalignment of incentives between VC return expectations and founder outcomes.
(00:30:10) A warning to new angel investors about the dangers of investing at excessively high valuations.
(00:34:44) Why the elephant path equals freedom for founders.
(00:37:20) Exit Math: A hypothetical comparison of a unicorn exit vs. an elephant exit.
(00:40:04) Unicorn Scenario: Raising $150M over 5 rounds to reach a $1B exit, leaving the founder with single-digit equity.
(00:44:14) Elephant Scenario: Raising just $2M for a $50M exit, with the founder retaining 60-70% equity.
(00:47:45) The acquirer landscape: Far more companies can buy a $50M business than a $1B one.
(00:50:08) Elephants are predictable and achievable; unicorns are like lightning strikes.
(00:52:05) An open challenge to the audience to debate this thesis.
(00:53:02) Don't get caught in the ego trap; private happiness is greater than public praise.

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3 months ago
55 minutes

Startup Ignition Podcast
Garrett Gee: The Secret $54M Snapchat Sale, Bucket List Family, Shark Tank, Raising VC
In this episode of the Startup Ignition Podcast, we're joined by the legendary Garrett Gee for a surprise interview! Garrett, the co-founder of Scan and patriarch of The Bucket List Family, shares his incredible journey from being a college student who didn't know what "entrepreneur" meant to selling his app to Snapchat for $54 million. He unpacks the entire wild ride: the lightning-fast negotiation with Evan Spiegel, the truth about his Shark Tank appearance, the lessons learned from pitching on Sand Hill Road, and the pivotal moment with Jack Dorsey that changed his life's direction. Garrett also reveals the origin story of The Bucket List Family and what he's building next.

(00:00:00) The $54 Million Snapchat Acquisition Story
(00:02:05) The Surprise: Garrett Gee is the real guest!
(00:04:47) Introducing Garrett Gee: Co-founder of Scan & The Bucket List Family
(00:08:34) Icebreaker: Entrepreneurial This or That
(00:23:23) Garrett's Origin: "What does an entrepreneur mean?"
(00:26:08) The Birth of Scan & Juggling 20 Business Ideas
(00:30:37) Why Scan Rose to the Top of the App Store
(00:35:25) How Evan Spiegel Discovered Scan
(00:38:26) Raising Money on Sand Hill Road & Getting Bad Advice
(00:43:40) Pitching Troy Carter & Meeting Lady Gaga
(00:49:17) The Meeting with Jack Dorsey That Changed Everything
(00:52:06) Why They Raised $7M From Europe Instead of Silicon Valley
(00:55:35) The Shark Tank Experience & "Hacking" the Show
(01:01:22) Negotiating with Evan Spiegel: The $40M to $54M Story
(01:09:28) Turning Down an Extra $10M for a College Soccer Season
(01:12:29) The Sony Email Hack That Leaked the Secret Acquisition
(01:18:01) The True Origin Story of The Bucket List Family
(01:26:15) What's Next: An Animated Series and Private Island Resorts
(01:30:11) Final Words: "The Apprentice has become the master"

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3 months ago
1 hour 34 minutes

Startup Ignition Podcast
Adam Edmunds: $4B Entrata CEO on Podium's Growth, Allegiance Sale to MaritzCX, SaaS & GTM Metrics
In this episode of the Startup Ignition Podcast, we're joined by Adam Edmunds, the CEO of the $4B real estate tech powerhouse, Entrata. Adam shares his incredible journey from a student entrepreneur who didn't know what a cap table was to a seasoned operator leading multi-billion dollar companies. He dives deep into the "secret sauce" behind Podium's explosive growth from $1M to $100M ARR in just four years, the critical importance of being "maniacally obsessed" with go-to-market metrics, and the differences between founder-led and operator-led success. Adam also opens up about the personal toll of hyper-growth, his burnout and departure from Podium, and the crucial lessons he learned about identity, relationships, and finding fulfillment in the journey, not just the outcome.

(00:00:00) The Secret Sauce of Podium's Hyper-Growth
(00:02:37) Introducing Adam Edmunds, CEO of Entrata
(00:04:52) Startup Hot Takes: Is AI Coming for 50% of Jobs?
(00:07:54) Hot Take: Do Serious Founders Need to Sacrifice Work-Life Balance?
(00:10:04) Hot Take: Should Founders Stay in the Weeds to Succeed?
(00:15:45) How John Met a Young Adam at BYU
(00:19:47) Faking it 'Til You Make It to Land Your First Customers
(00:24:48) The Story of Silent Whistle and Allegiance
(00:29:29) Cracking the Code on Enterprise vs. SMB Sales
(00:31:29) Why Did Podium's Go-to-Market Just Work?
(00:36:55) Why Every Founder Must Be a Go-to-Market Metric Assassin
(00:40:00) The Founder/Operator Dynamic Between Adam and Eric Farr
(00:41:53) "I'm Gonna Be Rich and Dead": Burnout and Leaving Podium
(00:45:17) The Journey to Becoming CEO of Entrata
(00:49:14) Your Net Worth is Not Your Self-Worth
(00:51:13) Why the Journey is Better Than the Achievement
(00:56:06) Taking Over a 2,500-Person Bootstrap Business
(00:58:29) Raising $500M+ for a "Stealth" Unicorn
(01:02:11) Building a Generational Business at Entrata
(01:04:21) Adam's Advice to His 23-Year-Old Self
(01:07:53) Why Your Employees Don't Have to Care as Much as You Do

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3 months ago
1 hour 9 minutes

Startup Ignition Podcast
Phil Kirkeiner: $150k to $7M with an Offshore Sales Team | Startup Scaling, SaaS, Remote Teams, CEO
In this episode of the Startup Ignition Podcast, John and Tyler Richards are joined by Phil Kirkeiner, the CEO of Baton, a rapidly growing referral platform for the home services industry. Phil, a former student of John's, shares his incredible journey from being a music major and accountant to a successful entrepreneur.
We dive deep into the origin story of Baton, born from a problem Phil discovered while working at a pest control company. Phil discusses the tough decisions he's made, including going with an offshore sales team and how it led to more sales. He also reveals his unique strategy for scaling by building a 50-person remote team in the Philippines, sharing actionable tips for hiring and management. 
This episode is packed with insights on founder-market fit, the power of being teachable, and the mindset required to grow a company from $150k to a projected $7 million in revenue.

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(00:00:00) Going with an Offshore Sales Team & Getting More Sales
(00:01:16) Welcome to the Startup Ignition Podcast
(00:02:21) From John's Student to CEO of Baton
(00:03:05) Phil's Journey: From Drummer to Accountant to Entrepreneur
(00:05:45) Icebreaker: This or That with Phil
(00:08:38) How John Knew Phil Would Be a Success
(00:11:07) The Superpower of Being Teachable
(00:13:59) Phil's First Business: EveryBankBonus.com
(00:19:34) The Problem: Dead Leads in Pest Control
(00:24:29) Validating the Idea for Baton at Pest World
(00:28:37) The Best Way to Dispel Fear is Action
(00:30:28) How the Startup Ignition Boot Camp Provided a Clear Roadmap
(00:33:11) Finding the Right Co-Founder in Cody
(00:37:09) From $150k Revenue to Raising the First Round
(00:39:00) How Baton's Referral Platform Works
(00:43:38) The Mindset Behind Explosive Revenue Growth
(00:47:42) The Hardest Challenge: Overcoming Being a People Pleaser
(00:51:24) Why They Went With an Offshore Sales Team
(00:54:18) The "Founder Problem": Why Startups Prematurely Hire Sales Teams
(00:56:08) Building a 50-Person Remote Team in the Philippines
(00:59:31) How to Successfully Hire and Manage a Remote Workforce
(01:03:36) The Impact: Changing Lives in the Philippines
(01:05:45) Phil's Final Advice: Just Start and Talk to Customers

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4 months ago
1 hour 9 minutes

Startup Ignition Podcast
Scott Johnson: Bootstrapping to a $1.5B Adobe Acquisition, Workfront, Motivosity, Product-Market Fit
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards sit down with Scott Johnson, the visionary founder behind Workfront (acquired by Adobe for $1.5 billion) and his current venture, Motivosity. Scott shares his incredible entrepreneurial journey, from bootstrapping Workfront (formerly @task) for over six years to navigating the dot-com bust and the 2008 financial crisis. He offers a transparent look at the challenges of scaling, including the difficult moment he was asked to step down as CEO, and how that experience ultimately inspired the creation of Motivosity. This conversation is packed with invaluable wisdom on achieving product-market fit, the critical importance of guarding equity, and balancing the intense demands of a startup with family life.

(00:00:00) The Importance of Product-Market Fit & Guarding Equity
(00:01:53) Introducing Scott Johnson: Founder of Workfront & Motivosity
(00:05:45) Rapid Fire Icebreaker Questions
(00:13:34) Scott's Early Career: From Near Eastern Studies to Tech
(00:16:27) The Genesis of @task (Workfront)
(00:20:31) Bootstrapping for 6.5 Years Through the Dot-Com Bust
(00:24:35) Why and How Workfront Took Its First Investment
(00:28:15) A Near-Miss Funding Round During the 2008 Crash
(00:34:45) The Story of Stepping Down as CEO
(00:40:19) The Founding of Motivosity: Turning a Painful Experience into a New Venture
(00:45:11) How Motivosity Empowers Employees and Builds Culture
(00:49:43) Why @task Rebranded to Workfront
(00:51:50) The Core Mechanics of the Motivosity Platform
(00:53:51) The Measurable Impact of Motivosity on Company Metrics
(00:55:30) Advice for Founders: Don't Scale Until You Have Product-Market Fit
(00:59:49) How to Balance an Intense Startup Schedule with Family Life
(01:02:14) Final Advice: Be Generous with Cash, Not Equity
(01:02:43) The Dangers of Dilution vs. a Founder-Friendly Exit


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4 months ago
1 hour 5 minutes

Startup Ignition Podcast
Andrew Smith: From Tech to Restaurants, Problem Hunter Building a Food Empire, Scaling & Investing
In this episode of the Startup Ignition Podcast, hosts John and Tyler sit down with Andrew Smith, the managing partner of Savory Fund and a serial entrepreneur defined as a true "problem hunter." Andrew shares his incredible journey, starting in the tech world during the dot-com boom with a revolutionary streaming media company. He details the highs of a near-IPO and the crushing lows of the bubble bursting, and how he pivoted to create two more successful tech companies by solving problems he encountered in his own life. The conversation then shifts to his unexpected entry into the restaurant industry, sparked by his wife's dream, and how the resilience of their first Kneaders franchise during the 2008 financial crisis revealed a massive opportunity. Andrew explains how he applied sophisticated, tech-style management to the food sector, scaling his operations from a single restaurant to a massive portfolio, eventually leading to the creation of the private equity firm Savory Fund.

(00:00:00) The Dark Nights of a True Entrepreneur
(00:02:11) Introducing Andrew Smith: Operator, Investor, and Problem Hunter
(00:04:03) Icebreaker: A Food & Tech Brand Blitz
(00:09:02) First Venture: Putting Jaguar Commercials on the Internet in 1998
(00:13:53) The Dot-Com Bubble Bursts: Missing the IPO Window
(00:17:42) Building and Selling Two More Tech Companies
(00:20:46) A Leap of Faith: “I want to open a restaurant.”
(00:23:25) Surviving the 2008 Crash and Discovering the Power of Food
(00:28:26) Scaling Up: From One Kneaders to 50 Locations
(00:30:57) Owning the IP: The Shift from Franchisee to Franchisor
(00:34:15) Navigating the COVID-19 Pandemic as a Restaurant Operator
(00:36:19) Why Companies That Survive Recessions Emerge Stronger
(00:38:33) Why 2024 Was a Harder Year Than 2020
(00:43:54) The Birth of Savory Fund on a Racetrack
(00:47:31) Why Now is the Best Time to Invest
(00:50:33) Applying Tech Sophistication to a "Mom and Pop" Industry
(00:51:33) What Makes a Promising Brand Worth Investing In
(00:54:13) The One That Got Away: A Missed Opportunity with Crumbl
(00:56:24) A Lesson for Every Founder: Good Times and Bad Times Will Pass
(01:01:04) Final Advice for Young Entrepreneurs
(01:02:39) The Danger of Skipping Steps

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4 months ago
1 hour 5 minutes

Startup Ignition Podcast
"This Is a DEAL KILLER": VC's Pre-Seed Due Diligence Checklist, Cap Table, Rule 83B, Founder Equity
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards dive deep into the world of pre-seed due diligence. They outline the critical checklist they use as venture capitalists to evaluate early-stage companies, providing invaluable insights for founders preparing to fundraise. The discussion covers essential legal and financial structures, including the importance of a C-corp for QSBS benefits, the deal-killing implications of messing up the Rule 83B election, and how to maintain a "clean" cap table. They reveal common red flags like 50/50 founder splits, undocumented equity promises, and misaligned deal terms. Beyond the paperwork, they emphasize the necessity of rigorous business model validation and a deep understanding of the competitive landscape, explaining why a lack of proof is an immediate deal-killer.

(00:00:00) The common mistakes that make a pre-seed company uninvestable
(00:00:46) The Rule 83B test: How to know if you have the right startup attorney
(00:01:00) Why raising too much money at too high a valuation is a nefarious problem
(00:03:04) What's the one book every entrepreneur should read?
(00:04:24) Favorite productivity tools and the rise of AI as a co-pilot
(00:07:19) An OG take: Is AI making us lazy, or is it just the new calculator?
(00:10:17) The most memorable pitch: One great example and one disastrous one
(00:15:04) The one piece of advice John and Tyler would give their younger selves
(00:16:48) Learning not to be intimidated by the "titans of industry"
(00:18:29) What's next on the adventure bucket list?
(00:20:13) A challenge: 100k followers and the team goes to the Masters
(00:25:20) Breaking down the pre-seed due diligence process for investors and founders
(00:27:31) Why a C-Corp and the Qualified Small Business Stock (QSBS) exemption are crucial
(00:32:22) The critical importance of the Rule 83B election and founder vesting
(00:38:54) What is a "messed up cap table" and what are the biggest red flags?
(00:41:17) Why 50/50 founder splits are a deal-breaker for investors
(00:43:29) The problem with non-operational shareholders on the cap table
(00:45:33) Why debt must be handled before an equity investment
(00:48:10) Proving your business model: Why validation efforts are non-negotiable
(00:51:50) The #1 reason a deal gets killed: Lack of proof of validation
(00:52:59) How to properly analyze and present your competitive landscape
(00:55:28) How misaligned deal terms and valuation can kill an otherwise great deal
(00:58:34) The dangers of raising too much money too early
(01:02:43) Why alignment between founders and investors is the key to building a great business

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5 months ago
1 hour 4 minutes

Startup Ignition Podcast
Travis Cook: The AI Software Revolution, Building a Top Dev Shop, Blockchain, Startup Investing
In this episode of the Startup Ignition Podcast, hosts John and Tyler are joined by seasoned entrepreneur, investor, and mentor Travis Cook. They dive into Travis's journey, starting with his early days as a Java developer in 1996, co-founding Solution Stream, a pioneering custom software development shop that significantly impacted Utah's tech scene. The conversation explores his experiences as CEO of Apigo (now Taskfire) and President of Nerd United, a blockchain-focused venture. Travis shares deep insights into the evolution of software engineering with the advent of AI, the pros and cons of service-based versus product-based businesses, the tumultuous world of blockchain and cryptocurrency, and his current ventures in AI applications and startup investing. The discussion also touches on the future of work, the impact of AI on hiring, and valuable advice for aspiring entrepreneurs.

(00:00:00) The future of software engineering with AI
(00:01:35) Introducing guest Travis Cook: entrepreneur, investor, mentor
(00:04:23) Icebreaker game: Startup Instincts
(00:09:14) Travis Cook's journey: From Atari to co-founding Solution Stream
(00:15:04) Navigating the dot-com bust with Solution Stream
(00:17:20) Scaling Solution Stream: From startups to enterprise clients
(00:23:26) Exiting Solution Stream: Valuing service vs. product businesses
(00:28:37) Advice for founders: Service business vs. product startup
(00:30:33) Experience with Apigo (Taskfire): A B2C product journey
(00:33:57) Nerd United: Building a blockchain economy and hiring 300+ engineers
(00:38:07) Understanding blockchain, decentralization, and Bitcoin
(00:41:30) Challenges with the SEC and the crypto regulatory landscape
(00:45:44) The current state of Nerd United and the product-first philosophy
(00:46:36) Travis Cook's outlook on crypto, blockchain, and DeFi's future
(00:49:15) Venture capitalist sentiment on crypto and blockchain investments
(00:52:08) AI's impact on software development: 1 person doing the work of 10
(00:53:51) How dev shops like Solution Stream adapt to AI
(00:55:37) The broader societal shifts: From Information Age to AI Age
(00:59:13) Speculating on the future of work for those displaced by AI
(01:02:41) Travis Cook's current focus: Investing, AI projects, and coaching
(01:06:59) Travis's top two tips for new entrepreneurs

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5 months ago
1 hour 10 minutes

Startup Ignition Podcast
Craig Earnshaw: Destructive Founder Splits & Pitching Investors Confidently, Angel Investing, Exits
In this episode of the Startup Ignition Podcast, hosts Tyler and John Richards sit down with Utah startup legend, Craig Earnshaw. Craig shares his incredible entrepreneurial journey, from his early days as a programmer to founding, selling, rebuying, and re-selling his software company, LifeLK Corporation, including a dramatic experience during the dot-com bust with GE and ChannelPoint. He discusses his transition into angel investing, becoming a founding member of Park City Angels, and his influential role as an adjunct professor at BYU. Craig dives deep into his investment philosophy, emphasizing the importance of investing at the earliest stages, the critical role of the founding team (and why equal partnerships often fail), the necessity of true product-market fit, and the art of managing expectations. He also shares invaluable insights from his iconic investments like Property Solutions (Entrata) and Podium, and offers powerful advice for founders on raising capital and navigating the startup world.

(00:00:00) Welcoming Utah Startup Legend Craig Earnshaw
(00:02:30) Icebreaker: One-Word Answers on Startups & Investing
(00:10:30) Craig's Origin Story: From CS Grad to Founding LifeLink Corporation
(00:17:09) The GE Investment & Navigating the ChannelPoint Dot-Com Saga
(00:24:20) Reclaiming His Company: Owning 100% of LifeLink
(00:27:22) A Mission Call and Selling LifeLink from Brazil
(00:32:44) The Decision Not to Start Another Company Post-Exit
(00:35:00) Becoming an Angel Investor & Teaching at BYU
(00:42:26) Craig's First Major Angel Deal: Property Solutions (Entrata)
(00:46:33) Investment Strategy: Holding Long-Term (Entrata, Podium) & When to Exit
(00:51:09) The Perils of Over-Raising and Inflated Early Valuations
(00:54:16) Craig's Advice: Raise as Little as Possible, As Late as Possible
(01:00:20) Evaluating Investments: The Critical Importance of the Team & No Equal Partners
(01:03:25) The Entrepreneurial Superpower: Learning to Manage Expectations
(01:07:14) A Mindset Shift: Founders are Solving Investors' Problems
(01:10:08) Unpacking True Product-Market Fit and the Dangers of Churn
(01:12:21) Craig's Legacy and Impact on the Utah Angel Investing Scene

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5 months ago
1 hour 15 minutes

Startup Ignition Podcast
Brian Beutler: Pitching Genius Raises $100M at Alianza, VOIP-2-Cloud Pivot, CEO of the Year Insights
In this episode of the Startup Ignition Podcast, we're joined by the remarkable Brian Beutler, CEO and founder of Alianza, and Utah Business CEO of the Year 2025. Brian takes us on an incredible two-decade journey of building Alianza, a leading cloud communications platform. From its early days as a VOIP disruptor born out of a BYU business plan competition to navigating multiple near-death experiences – including the 2008 financial crisis, competitive pressures, and major customer bankruptcies – Brian shares invaluable lessons in resilience, strategic pivoting, and the art of the investor pitch. Discover how Alianza not only survived but thrived, culminating in a game-changing acquisition of a Microsoft business unit and scaling to 700 employees across 20 countries. This is a masterclass in entrepreneurial grit, navigating funding rounds, and the relentless pursuit of a vision.

(00:00:00) Introducing Brian Beutler, CEO of Alianza
(00:01:10) Brian's Legendary Investor Pitching Skills
(00:04:07) Icebreaker: Tech This or That
(00:09:56) Early Days: Get Phone & Catching the VOIP Wave
(00:17:46) Identifying Market Shifts & Being "In the Game"
(00:20:07) Alianza's Genesis: BYU Business Plan Competition
(00:27:24) The Art of the Pitch: Preparation & Mentorship
(00:32:46) Alianza 1.0: Raising $2M and Early Growth
(00:35:02) The 2008 Financial Crisis Hits Hard
(00:38:07) Near-Death #1: Funding Falls Apart & Payroll Tax Issues
(00:44:09) The AT&T "Partnership" & Asset Sale
(00:46:10) Alianza 2.0: Pivoting to a Cloud Platform
(00:49:42) Recapitalizing: The "Pay to Play" Down Round
(00:55:03) Near-Death #2 & #3: Rural Broadband Collapse
(00:57:01) The "Conniving Plan" to Land Anchor Customers
(01:01:19) Near-Death #4: Major Customer Acquired & Shut Down
(01:04:08) Acquiring a Microsoft Business Unit
(01:07:04) Taking Chips Off the Table: Founder Liquidity
(01:10:42) Alianza's Funding Journey & Investor Outlook
(01:13:21) Scaling to 700 Employees Across 20 Countries
(01:15:01) Brian's Advice: Resilience in Entrepreneurship

Join our online academy for free:
https://startupignition.com/academy

Apply to be a guest on the pod:
https://startup-ignition-podcast.paperform.co/

Follow John & Tyler:
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#StartupIgnition
#BrianBeutler
#Alianza
#Entrepreneurship
#StartupJourney
#VOIP
#CloudCommunications
#VentureCapital
#AngelInvesting
#PitchingInvestors
#BusinessResilience
#OvercomingAdversity
#StartupPivots
#TechAcquisition
#Microsoft
#CEOInsights
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5 months ago
1 hour 18 minutes

Startup Ignition Podcast
Father and son team John and Tyler Richards — veteran entrepreneurs, venture investors, mentors, and educators — discuss all things entrepreneurship and venture capital.