Father and son team John and Tyler Richards — veteran entrepreneurs, venture investors, mentors, and educators — discuss all things entrepreneurship and venture capital.
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Father and son team John and Tyler Richards — veteran entrepreneurs, venture investors, mentors, and educators — discuss all things entrepreneurship and venture capital.
Case Lawrence: From Elon's Lawyer to Trampoline King, Sky Zone, Startup, Founder Story
Startup Ignition Podcast
57 minutes
2 months ago
Case Lawrence: From Elon's Lawyer to Trampoline King, Sky Zone, Startup, Founder Story
In this episode of the Startup Ignition Podcast, hosts John and Tyler Richards sit down with Case Lawrence, the visionary founder behind Circus Trix, now known as Sky Zone. Case shares his incredible journey from being a Silicon Valley lawyer for tech pioneers like Elon Musk to facing near-bankruptcy during the Great Recession. He recounts the serendipitous moment he discovered a trampoline park, a concept he turned from a "side hustle" into the world's largest indoor trampoline park franchise with over 300 locations. Case details his scrappy, creative financing, the "jet fighter" strategy he used to scale across the country, and the pivotal moments of bringing on investors and private equity to fuel massive growth and consolidation. From building a company with over $150 million in EBITDA to a recent run for U.S. Congress, this is a masterclass in resilience, opportunistic growth, and the power of a disruptive idea.
(00:01:15) Introducing Case Lawrence, founder of Circus Trix (now Sky Zone) (00:04:10) Icebreaker Game: "Jump or Pass" on Entrepreneurial Scenarios (00:14:28) Case’s Origin Story: From Silicon Valley Lawyer to Near-Bankruptcy (00:19:13) The Serendipitous Discovery of a Trampoline Park (00:22:32) Creative Financing: Convincing a Landlord to Buy Trampolines (00:26:09) The Power of Desperation and Constraint-Forced Creativity (00:28:13) Stumbling Into Growth: How the First Locations Organically Expanded (00:31:27) Finding the First Major Investor and Proving the Model (00:34:35) The "Unbelievably Good" Unit Economics of Trampoline Parks (00:38:11) The "Jet Fighter" Strategy for Scaling with Young, Hungry GMs (00:40:42) The Inevitable Rise of Competition and How Capitalism Responds (00:44:26) Partnering with Private Equity to Consolidate the Market (00:45:21) Acquiring Competitor Sky Zone and Rebranding (00:46:25) Navigating the Existential Threat of the COVID-19 Pandemic (00:50:11) The Stunning Success: Growing to Over $150 Million in EBITDA (00:50:51) Why Case Decided to Run for U.S. Congress (00:52:54) Lessons Learned from the Unique World of Utah Politics (00:54:57) What's Next? Leading "This Is The Place" Heritage Park
Father and son team John and Tyler Richards — veteran entrepreneurs, venture investors, mentors, and educators — discuss all things entrepreneurship and venture capital.
