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Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Unusual Ventures
53 episodes
1 week ago
Every overnight success in the world of software happens after years of hard work finding product-market fit. The Unusual Ventures Startup Field Guide is a podcast for early-stage software leaders and aspiring founders looking for help going from 0 to 1. Featuring great conversations with successful startup founders, you will learn about hiring, product research, go-to-market, fundraising, and more.
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Every overnight success in the world of software happens after years of hard work finding product-market fit. The Unusual Ventures Startup Field Guide is a podcast for early-stage software leaders and aspiring founders looking for help going from 0 to 1. Featuring great conversations with successful startup founders, you will learn about hiring, product research, go-to-market, fundraising, and more.
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Entrepreneurship
Business
Episodes (20/53)
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Jyoti Bansal on how Traceable found product-market fit

Jyoti Bansal is the CEO of  @Harnessio  and  @TraceableAI . He is also a co-founder of Unusual Ventures.In a special episode of the Startup Field Guide podcast, Jyoti sits down with John Vrionis – his co-founder and friend of 20 years — to discuss the recent merger of Harness and Traceable. This merger positions Harness + Traceable to create the most advanced AI-native DevSecOps platform in the world!Join us as we discuss:00:00 Product market-fit is a journey1:38 The recent merger between Harness and Traceable3:09 The insight that led to Traceable’s founding4:37 The technical inflection that Jyoti saw in 20197:46 The initial idea for Traceable11:39 Figuring out the right customer14:12 Iterating on Traceable’s GTM approach16:34 Advice for early-stage founders21:54 The big vision for Traceable + Harness25:56 One book all founders should read26:26 Jyoti’s advice on team-building27:55 Essential soft skill for founders28:55 Perspective on leadershipJohn Vrionis is the co-founder and CEO of Unusual Ventures.Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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7 months ago
29 minutes 49 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Samantha Mckenna on why solving customer problems is the best sales strategy

Samantha Mckenna is the founder of SamSales and a leader in building go-to-market strategies. She has spent her nearly 15+ year career in enterprise sales doing two things: breaking over 13 sales records and doing so by leading with a buyer-first approach to sales. In this episode of the Startup Field Guide podcast, she shares why early stage founders should focus on solving challenges for buyers rather than selling, the need for thorough research and personalization in outbound prospecting, and the effectiveness of LinkedIn as a marketing platform. Some topics we covered with Sam include: 00:00 Preview: Importance of solving customer challenges first 00:18 Sam’s early journey into sales and GTM 02:20 Common mistakes in enterprise sales process for startups 02:37 Challenges and misconceptions about enterprise sales 04:10 How technical founders can get started in sales 9:26: How founders can start doing outbound sales while building their product 14:26 Tips for effective outbound messaging 18:18 Selling to engineers 19:57 Why founders should be using LinkedIn 22:25: Strategies for marketing on LinkedIn 38:15 AI tools for outbound sales and marketing 43:01 Hiring the right sales leaders for early stage startups

Samantha Mckenna is the founder and CEO of SamSales. Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
47 minutes 18 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Relyance AI CEO Abhi Sharma on building an unreasonably hospitable sales culture

Relyance AI is a global privacy compliance and data governance platform that allows enterprises to protect customer data, avoid expensive fines, and build customer trust. It provides visibility and control over all enterprise data processing. In this episode, we chat with Abhi Sharma, CEO and co-founder of Relyance about the early days of the company, and how Relyance has recently completely transformed its sales culture.

Join us as we discuss:

00:00 Preview: Culture is about what you do day-to-day

1:28 The insight behind Relyance

6:20 Early feedback from design partners

9:17 Abhi’s learnings as a second-time founder

11:10 Transforming Relyance’s sales culture and strategy

15:30 How Unreasonable Hospitality influence Abhi’s thinking about company culture

18:18 What the hospitality industry can teach software founders

24:18 How Abhi coached his team into changing their mindsets

30:06 How Relyance’s customers and team have responded to the shift in the sales culture

35:51 Advice for early-stage founders on building strong company culture

Abhi Sharma is the CEO and co-founder of Relyance.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
40 minutes 19 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Clay CEO Kareem Amin on AI-powered outreach for growth

Clay is an AI-powered platform for sales prospecting that gathers data from over 75 sources to build lists and help growth teams send personalized outreach messages. Recently valued at over $500M, Clay has several high-profile enterprise customers, including go-to-market teams at Intercom, Ramp, Notion, Anthropic, Verkada, Vanta, and more.

In this episode, Sandhya Hegde chats with Kareem Amin, CEO and co-founder of Clay.

Join us as we discuss: 

00:00 Preview: Picking the right customer

1:53 Lessons learned from Kareem’s first startup, Frame

4:54 Decision behind choosing acquisition for Frame

7:10 The founding insight behind Clay

9:20 Fundraising for Clay

11:52 Narrowing down the ICP for Clay

17:21 Clay’s decision to focus on growth marketers

21:12 Product feedback from early adopters

22:27 Picking the right strategy to monetize

28:37 Building the early team

32:14 Integrating GPT-3 into the product 

34:38 Clay’s product roadmap

37:00 Advice for new founders

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

Kareem Amin is the CEO and co-founder of Clay.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
39 minutes 35 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Scribe CEO Jennifer Smith on documenting workflows

Scribe makes it easy to share how you do your work by creating automated documentation. Scribe raised a Series B recently and has grown to millions of users with enterprise customers like Gong, LinkedIn, and Shopify.

In this episode, Scribe’s co-founder and CEO, Jennifer Smith chats with Sandhya Hegde about Scribe’s early days.

Join us as we discuss:

00:00 Preview — capturing institutional knowledge

1:46 The insight for starting scribe

5:40 Building the Founding Team

8:10 Product Launch and Early Adopters

12:40 Launching the GA Product

15:08 Analyzing User Feedback and Customer Profiles

16:42 Early go-to-market strategy

20:18 The evolution of Scribe’s GTM strategy

22:50 Leveraging AI


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at ⁠sandhya@unusual.vc⁠.

Jennifer Smith is the CEO and co-founder of Scribe.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at ⁠https://www.unusual.vc/⁠.

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1 year ago
28 minutes 4 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Eightfold AI CEO Ashutosh Garg on managing talent with AI

Eightfold AI is a talent management platform used by hundreds of large organizations like Vodafone and Activision Blizzard. It helps them leverage data to find great people with the skills they need, both internally and externally. Last valued at $2.1 billion, Eightfold was launched in 2016.

In this episode, Sandhya Hegde chats with Ashutosh Garg, co-founder and CEO of Eightfold AI.

Join us as we discuss:

00:00 Why Ashustosh wanted to build a talent platform

1:47 Ashutosh Garg's early career at Google

5:09 The founding insight for Eightfold AI

7:38 Why Ashustosh decided to focus on HR tech

9:42 Challenges of selling to large enterprises

17:11 Advantages of being an "outsider" in HR tech

19:32 Ashutosh's learnings as a repeat founder

22:58 The impact of recent macro shifts on the labor market

24:50 The impact of GenAI on Eightfold's roadmap

30:16 The future of work

35:11 Advice for first-time founders

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

Ashustosh Garg is the CEO and co-founder of Eightfold AI.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
36 minutes 38 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Monte Carlo CEO Barr Moses on data reliability

Monte Carlo is an end-to-end data observability platform that monitors pipelines for missing or inaccurate data. Last valued at $1.6B, Monte Carlo has over 150 customers, including data teams at companies such as CNN, JetBlue, Hubspot, PepsiCo, and Toast. 

In this episode, Sandhya Hegde chats with Barr Moses, co-founder and CEO of Monte Carlo. 

Join us as we discuss:

00:00 Preview —Early feedback from a potential customer

1:37 Why Barr and Lior decided to focus on data observability

6:28 Profile of Monte Carlo’s early adopters

12:27 Common pain points among early adopters

16:05 How Monte Carlo narrowed in on their ICP

21: 33 Early product feedback and surprises

26:27 Monte Carlo’s current go-to-market strategy

31:22 How AI will impact the data ecosystem

35:57 Advice for founder building data platforms

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

Barr Moses is the founder and CEO of Monte Carlo

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
39 minutes 15 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Perplexity CTO Denis Yarats on AI-powered search

Perplexity is an AI-powered search engine that answers user questions. Founded in 2022 and valued at over $1B, Perplexity recently crossed 10M monthly active users and is growing fast.

In this episode, Sandhya Hegde chats with Denis Yarats, co-founder and CTO of Perplexity.

Join us as we discuss:

00:00 Reactions to Perplexity’s prototype in 2022

1:33 How Arvind and Denis started working together

4:04 Building a text-to-SQL tool initially

6:34 Launch of ChatGPT and pivot to general search

9:46 Focusing on user data, and not on the foundation model

14:43 Perplexity’s early adopters

16:42 Early customer feedback

18:44 Perplexity’s core technical competencies

22:44 Subscription pricing and future gross margins

25:12 Perplexity’s hardware partnerships 

29:49 Future product vision 

32:50 Advice for founders in the AI space


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

Denis Yarats is the CTO and co-founder of Perplexity.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
35 minutes 14 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Everlaw CEO AJ Shankar on how AI is accelerating legal tech

Everlaw is a legal tech company started in 2011 that helps law firms and corporations run what’s called “e-discovery”— essentially a process of investigating often massive piles of documents to find the key pieces of evidence, the smoking gun, and then to construct a narrative from it. Last valued at over $2B, Everlaw has over 1,000 customers over the world.  

In this episode, Sandhya Hegde chats with AJ Shankar, CEO and founder of Everlaw.

Join us as we discuss: 

00:00: The vision for Everlaw 

0:36 Introduction to Everlaw

1:45 AJ Shankar's Journey to Starting Everlaw

4:43 The Vision and Early Years of Everlaw

6:41 Challenges in Fundraising and Building the Early Team

9:56 Understanding Customer Needs and Building Authenticity

11:38 Product Development and Technical Skills

16:22 Impact of Everlaw on the Legal Industry

20:36 Fundraising Challenges and Success

23:59 Adoption of Generative AI and its Implications

29:30 The Future of Everlaw and the Legal Industry

35:51 AJ Shankar's Evolution as a Founder and CEO

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

AJ Shankar is the CEO and founder of Everlaw.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
39 minutes 58 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Deepgram's CEO Scott Stephenson on Speech AI

Deepgram is a voice AI company that has built an incredible reputation in the market for the quality of its speech recognition. Last valued at over $250M, Deepgram has over 500 customers, including NASA, Spotify, and Twilio. 

In this episode, Sandhya Hegde chats with Scott Stephenson, CEO and co-founder of Deepgram.

Join us as we discuss: 

00:00 Preview: Fully contextualized speech-to-speech is the future

01:07 Scott's background in particle physics and starting Deepgram

7:18 Scott's first years as a founder

13:17 How the Deepgram team gathered early customer feedback

17:38 Early use cases and product feedback

22:58 How conversational AI will impact the customer support industry

26:54 Specialized hardware in the AI Industry

30:34 How additional hardware specialization will impact Deepgram

32:14 Deepgram's product vision

36:46 Advice for Founders starting an AI company

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

Scott Stephenson is the CEO and co-founder of Deepgram.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
41 minutes 11 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Material Security's CEO Abhishek Agrawal on securing enterprise workspaces

Material Security is an email security company that protects an organization's users and data particularly across Microsoft 365 and Google Workspace. Last valued at $1.1B, Material has over 100 enterprise customers, including Doordash, Lyft, and Fox. 


In this episode, Sandhya Hegde and Wei Lien Dang chat with Abhishek Agrawal, CEO and co-founder of Material Security.


Join us as we discuss: 

00:00 Preview: Seeking validation for a B2B product

1:36 Founding Material Security

5:31 Identifying the Gap in Existing Solutions

10:00 Validating the Thesis 

12:41 Product Vision and Initial MVP

19:56 Go-to-Market Strategy for the First Million in ARR

25:40 Product Vision and Impact of AI

31:50 Advice for Founders Starting Companies in 2024


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.


Wei Lien Dang is a General Partner at Unusual Ventures and leads investments in infrastructure software, security, and developer tool.  Wei was a co-founder of Stackrox, a cloud-native security company prior to its acquisition by Red Hat. He can be reached at wei@unusual.vc


Abhishek Agrawal is the co-founder and CEO of Material Security


Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
38 minutes 7 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Hightouch's CEO Kashish Gupta on activating data for personalization

Hightouch is a composable customer data platform. It helps companies collect and sync user data into ad platforms, CRMs, email tools etc. Last valued at over $600M, Hightouch has over 600 customers, including the NBA, Spotify, Plaid, Calendly, and more.

In this episode, Sandhya Hegde chats with Kashish Gupta, co-CEO and co-founder of Hightouch. 

Join us as we discuss: 

00:00 Switching personas to find product-market fit

1:44 Evolution of the Data Integration Space

2:42 The Concept of Reverse ETL

5:41 The Origin Story of Hightouch

8:01 Exploring Different Business Ideas

12:06 Early Design Partners and Product Strategy

14:46 Transition from Founder Selling to Hiring Sales Team

16:48 Go-to-Market Motion and Marketing Strategy

18:39 Hightouch's Product Vision and Future Direction

22:55 Challenges in the Market and Building User Certainty

27:01 Co-CEO Arrangement and Founder Team Dynamic

31:04 Advice for Aspiring Founders in 2024

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

Twitter 

LinkedIn 

Kashish Gupta is the co-CEO and co-founder of Hightouch
Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
34 minutes 53 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Notion's Akshay Kothari on productivity and embracing AI

Notion is a productivity platform that blends all your workplace apps into a single platform, including team projects, wikis, and docs. Last valued at $10bn, Notion’s customers include teams at Amazon, Nike, Uber, Figma, Deel, and more!

In this episode, Sandhya Hegde chats with Akshay Kothari, co-founder and COO of Notion.

Join us as we discuss: 

00:00 Preview: Building Notion 1.0

03:32 How Akshay met Ivan Zhao and invested in Notion

5:21 Lessons from the Pulse Journey

8:09 Building Notion’s first templates

12:43 Why Akshay joined Notion full-time

16:26 Akshay’s first few months at Notion

21:59 Evolution of Notion’s GTM strategy and Enterprise vs SMB

26:13 Akshay’s GTM learnings and challenges 

34:37 Launching AI Features in Notion

38:44 Customer Feedback and Future of Notion AI

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

Twitter 

LinkedIn 

Akshay Kothari is the co-founder and COO of Notion. 

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
41 minutes 39 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Domino Data's Chris Yang on helping data scientists run AI

Domino Data Lab was founded in 2013 and was one of the early innovators in the space known as MLOps. It delivers a unified platform for enterprises to build, deploy, and manage machine learning workloads and provides access to data, tools, compute, models across any environment. Domino enables ML and data teams to collaborate, ensure governance, and reduce costs at scale.

In this episode, Wei Lien Dang chats with Chris Yang, co-founder and CTO of Domino Data.

Join us as we discuss: 

00:00 Introduction to Domino Data Lab

02:04 The Origin Story of Domino Data Lab

06:58 Balancing Authenticity and Customer Feedback

10:52  Open Communication and Collaboration Among Co-founders

14:24 The Importance of Engaging with Users

16:19  Building the First Feature: Enabling Compute Workloads in the Cloud

22:42 Discovering Unexpected Use Cases and Features

33:20 The Importance of Choosing a Target Market

35:44 The Evolution of MLOps and the Current AI Wave 

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc.

Wei Lien Dang is a General Partner at Unusual Ventures and leads investments in infrastructure software, security, and developer tool.  Wei was a co-founder of StackRox, a cloud-native security company prior to its acquisition by Red Hat. He can be reached at wei@unusual.vc.

Chris Yang is the co-founder and CTO of Domino Data. 

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
44 minutes 49 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Stytch's Julianna Lamb on the future of passwords

In this episode, Sandhya Hegde chats with Julianna Lamb, co-founder and CTO of Stytch. Stytch is a comprehensive tool for identity management. Its auth and fraud prevention capabilities improve both security and user experience. Last valued at $1.0B, the company now works with over 1000 customers.


Join us as we discuss: 

00:00 Preview: early product surprises for the Stytch team

01:53 Introduction to Stytch and identity management

05:15 The founding insight for Stytch

10:27 Validating the idea and Minimum Viable Product

12:27 Choosing a customer segment and MVP

14:33 Surprises and patterns in early customers

17:57 Lessons from Plaid and building a flexible solution

19:46 Approach to developer marketing

22:20 Approach to developer awareness and hiring

26:32 Starting a company in an unusual environment

30:53 Impact of AI on authentication and fraud prevention

34:25 Advice for developers starting a company


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

Twitter 

LinkedIn 


Julianna Lamb is the co-founder and CTO of Stytch. 


Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

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1 year ago
36 minutes 46 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Clari's Andy Byrne on how AI is changing revenue ops

In this episode, Sandhya Hegde chats with Andy Byrne, co-founder and CEO of Clari. Clari was started in 2012 and last valued at $2.6B. Its revenue platform has been helping enterprise sales teams create visibility and predictability within their organization for over a decade. It helps over 1,500 companies including Cisco and Databricks improve their entire revenue process.

Join us as we discuss:

00:00 Preview: Gen AI’s impact on revenue ops

1:40 Origin Story and pain points

3:27 Early challenges and customer feedback

6:00 Surprises and feedback from design partners

10:01 Building for multiple stakeholders

13:16 Go-to-Market strategy

14:56 Identifying adjacent opportunities

18:00 Clari’s AI strategy

20:52 The future of sales and revenue

26:44 The evolution of CRM providers

28:34 Crowded sales tech landscape

32:59 Advice for new founders in GTM Tech


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

Twitter 

LinkedIn 

Andy Byrne is the co-founder and CEO of Clari.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

Coming up with a founding insight

What are design partners?



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1 year ago
35 minutes 13 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
2023 AI Wrapped: The "so whats?" behind this year’s top AI moments

In this episode, Sandhya Hegde and Wei Lien Dang chat about everything that happened in the world of AI Startups in 2023.

2023 was very much an Act 2 for Generative AI as GPT became a household name. We had a long Act 1 during Covid ending with some incredible launches in the second half of 2022 including Stable Diffusion and of course ChatGPT. We take a closer look at what the pivotal moments have been this year and more importantly what they mean for the startups ecosystem.

Join us as we discuss: 00:00 Preview: Strategy to defeat incumbent software companies

3:39 January 2023 — ChatGPT's Success and Consumer Adoption

7:16 February 2023 — Controversies and Legal Issues

12:09 March 2023 — GPT-4 Launch and Multimodal AI

16:04 April and May 2023 — Large infrastructure providers’ AI strategy

20:04 June 2023 — GPU Shortage and Infrastructure Challenges

22:41 July and August 2023 — Fine-Tuning and New Modalities

29:46 September 2023 — Governance and Safety Concerns

32:06 October 2023 — Revenue Generation and Open Source

33:18 November 2023 — OpenAI Leadership Changes

37:17 December 2023 — Google's Gemini and Future Predictions

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor.

Wei Lien Dang is a General Partner at Unusual Ventures and leads investments in infrastructure software, security, and developer tool. Wei was a co-founder of StackRox, a cloud-native security company prior to its acquisition by Red Hat.

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

Whose responsibility is responsible AI?

How do you navigate AI security in an evolving landscape?

Autonomous AI agents could change the world, but what do they actually do well?


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1 year ago
47 minutes 19 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Coda's Shishir Mehrotra on reinventing team collaboration with AI

In this episode, Sandhya Hegde chats with Shishir Mehrotra, CEO and co-founder of Coda.

Coda is a collaborative workspace that brings together teams and tools to create organized workflows in docs. Started in 2014, Coda serves over 80% of the Fortune 100. Last valued at $1.4B,  Coda is used by over 25,000 teams including ones at Figma, The New York Times, Square, Doordash, and Toast. 

00:00 Preview: Coming up with product insights

01:38 Shishir’s experience at YouTube

03:32 YoutTube Shorts versus Tiktok

06:03 Product-market fit is not a binary

08:04 The founding insight behind Coda

11:16 Positioning Coda against incumbent products

18:05 Coda’s alpha launch

24:36 PMF scores versus disappointment scores

29:53 Shishir’s approach to product rituals

38:05 The launch of Coda 4.0

43:50 Advice for new founders in enterprise productivity

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

  • Twitter 
  • LinkedIn 

Shishir Mehrotra is the CEO and co-founder of Coda. Prior to Coda, Shishir was the Vice President of Product, Engineering, and UX at YouTube. 

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

  • Coming up with a founding insight
  • What are design partners?
  • How to find product-market fit


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1 year ago
47 minutes 21 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
MosaicML’s Naveen Rao on building an edge in AI infrastructure

MosaicML is the developer of open source infrastructure for training LLMs. The company was acquired by Databricks for $1.3 billion in July 2023. and has gone from 0 to over $30M in revenue this year in just 6 months.

In this episode, Sandhya Hegde and Wei Lien Dang chat with Naveen Rao, co-founder of MosaicML and now the head of Generative AI at Databricks

Join us as we discuss:

00:00 Preview: Future of foundation model companies

2:16 How Naveen’s previous experiences led to MosaicML

7:29 The core insight behind the founding of MosaicML

9:52 MosaicML’s approach to building an end-to-end platform

12:09 Why MosaicML focused on open models and LLMs

14:25 Why most foundation model companies will fail

15:52 How MosaicML found early adopters

18:14 Early use cases for MosaicML’s product

21:27 Impact of early feedback on MosaicML’s product roadmap

25:21 Why Naveen decided to move ahead with the Databricks acquisition

31:44 How Naveen sees the AI ecosystem evolving

34:08 Regulation of AI and the importance of open source

41:15 Advice for founding building AI infrastructure


Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor.


Wei Lien Dang is a General Partner at Unusual Ventures and leads investments in infrastructure software, security, and developer tool.  Wei was a co-founder of StackRox, a cloud-native security company prior to its acquisition by Red Hat.


Naveen Rao is the co-founder of MosaicML (now a Databricks company) and currently the head of Generative AI at Databricks


Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

Starting an open source company

Open source customer development 


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1 year ago
43 minutes 41 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Sprig’s Ryan Glasgow on AI-powered product feedback

Full episode transcript here: www.unusual.vc/post/sprigs-product-market-fit-journey

Sprig is an AI-powered product feedback platform; it helps teams run in-product surveys and session replays with AI native analysis to help them build better products. Last valued at $330M, Sprig has hundreds of the largest and fastest growing tech companies as customers, including Notion, Figma, PayPal, Webflow, and Dropbox.

In this episode, Sandhya Hegde chats with Ryan Glasgow, the founder and CEO of Sprig. 

Join us as we discuss:

01:13 Sprig’s origin story

05:26 Evolution of user feedback platforms

09:26 Building Sprig’s early team

12:37 Validating Sprig’s product hypothesis

15:37 Building relationships with early design partners

19:15 Iterating to MVP

23:19 Ryan’s approach to founder selling

29:11 Sprig’s early AI strategy

33:36 Sprig AI strategy post-ChatGPT

35:37 Ryan’s evolution as CEO

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

Twitter/X

LinkedIn

Ryan Glasgow  is the founder and CEO of Sprig. 

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from Unusual Ventures:

Defining your ideal customer profile (ICP)

Working with design partners

Validating your early product hypothesis





Show more...
1 year ago
43 minutes 31 seconds

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Every overnight success in the world of software happens after years of hard work finding product-market fit. The Unusual Ventures Startup Field Guide is a podcast for early-stage software leaders and aspiring founders looking for help going from 0 to 1. Featuring great conversations with successful startup founders, you will learn about hiring, product research, go-to-market, fundraising, and more.