Full episode transcript here: www.unusual.vc/post/sprigs-product-market-fit-journey
Sprig is an AI-powered product feedback platform; it helps teams run in-product surveys and session replays with AI native analysis to help them build better products. Last valued at $330M, Sprig has hundreds of the largest and fastest growing tech companies as customers, including Notion, Figma, PayPal, Webflow, and Dropbox.
In this episode, Sandhya Hegde chats with Ryan Glasgow, the founder and CEO of Sprig.
Join us as we discuss:
01:13 Sprig’s origin story
05:26 Evolution of user feedback platforms
09:26 Building Sprig’s early team
12:37 Validating Sprig’s product hypothesis
15:37 Building relationships with early design partners
19:15 Iterating to MVP
23:19 Ryan’s approach to founder selling
29:11 Sprig’s early AI strategy
33:36 Sprig AI strategy post-ChatGPT
35:37 Ryan’s evolution as CEO
Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and
Ryan Glasgow is the founder and CEO of Sprig.
Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.
Further reading from Unusual Ventures:
Defining your ideal customer profile (ICP)
Validating your early product hypothesis
