In this episode, Sandhya Hegde chats with Shishir Mehrotra, CEO and co-founder of Coda.
Coda is a collaborative workspace that brings together teams and tools to create organized workflows in docs. Started in 2014, Coda serves over 80% of the Fortune 100. Last valued at $1.4B, Coda is used by over 25,000 teams including ones at Figma, The New York Times, Square, Doordash, and Toast.
00:00 Preview: Coming up with product insights
01:38 Shishir’s experience at YouTube
03:32 YoutTube Shorts versus Tiktok
06:03 Product-market fit is not a binary
08:04 The founding insight behind Coda
11:16 Positioning Coda against incumbent products
18:05 Coda’s alpha launch
24:36 PMF scores versus disappointment scores
29:53 Shishir’s approach to product rituals
38:05 The launch of Coda 4.0
43:50 Advice for new founders in enterprise productivity
Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and
Shishir Mehrotra is the CEO and co-founder of Coda. Prior to Coda, Shishir was the Vice President of Product, Engineering, and UX at YouTube.
Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.
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