In this final episode of 2024, Karen Ramirez, founder and skipper of Sporting Sheroes, takes us on a reflective journey through an extraordinary year for women in sports. From historic victories at the Paris Olympics to record-breaking crowds at the Women’s Six Nations, 2024 was full of achievements worth celebrating.

But it wasn’t all smooth sailing. Karen dives into the challenges that remain—from pay disparities to structural inequities—and the moments that sparked critical conversations, such as the fallout from the Spanish Women’s World Cup scandal.

Looking ahead to 2025, Karen highlights the exciting events on the horizon, including the Women’s Rugby World Cup in the UK and the continued expansion of the WNBA. She also discusses how fans, organizations, and allies can help maintain the incredible momentum women’s sports have built.

Tune in for an inspiring recap, insights into what lies ahead, and a powerful reminder of the role we all play in shaping the future of women’s sports.

In this episode, Data Talks’ founder Stefan Lavén sits down with Gabriel Monidelle, CEO of HockeyAllsvenskan—the second tier of the Swedish ice hockey league pyramid. Together, they dive into how HockeyAllsvenskan is revolutionizing fan engagement and driving commercial success using innovative data strategies.

Gabriel shares the league’s vision for elevating hockey in Sweden, the challenges of uniting 14 unique clubs under a single banner, and the importance of creating meaningful connections with fans in a highly competitive sports landscape. From leveraging centralized data to shaping personalized fan experiences, this conversation is packed with actionable insights for anyone in the sports industry.

Tune in to discover how HockeyAllsvenskan is redefining the game beyond the rink and setting new standards in sports marketing.

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, shares her insights on the importance of building a strong, engaged community for sports clubs.

She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture of inclusion and support.

Whether you’re managing a Premier League team or a grassroots sports club, this episode provides actionable advice on creating networks that not only grow your club but also ensure long-term loyalty and engagement.

Tune in to learn how to make your club more inviting, competitive, and successful—both on and off the field.

In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.”

Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success.

Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.

In this engaging panel from the Data Talks Revenue Conference 2024, hear insights from AFC Wimbledon’s Head of Revenue and Operations, Bal Srai, alongside CRM and Performance Marketing Manager, Jamie Dorsman, and Sports CRM Consultant, Paul Brierley. Moderated by Fiona Green, CEO and Founder of Winners, this episode dives deep into how AFC Wimbledon’s innovative data strategies are revolutionizing fan engagement in the EFL.

Discover the challenges and successes of implementing data-driven approaches and learn how they’re not just enhancing revenue but also building a stronger connection with fans. Join us to explore the future of sports marketing and fan relationships!

In this episode, we dive into an inspiring panel discussion from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar, co-founder of Kick Off, the conversation features key figures in women’s sports, including Helen Ward (Head of Women’s Football at Watford FC), Aidan Boxall (Women’s Team General Manager at West Ham United), and Shrey Nilvarna (Fan & Community Engagement Manager at Lewes FC).

Together, they explore innovative strategies to build and strengthen fandom pathways in women’s sports, sharing their experiences and insights on engaging fans, growing support for women athletes, and driving progress across the sports industry. Tune in to discover how these leaders are shaping the future of fan engagement in women’s sports.

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, takes the guest host seat to delve into a topic close to her heart: the relationship between men’s and women’s teams within a club. Drawing insights from the recent Data Talks Revenue Conference, Karen emphasizes the importance of inclusivity and parity in sports, highlighting how both teams can coexist and thrive together.

Karen explores various aspects of club dynamics, including player visibility, merchandise availability, coaching approaches, and facility access. She champions celebrating both teams for their unique qualities while striving for equality in resources and support.

Join Karen as she discusses the evolving culture of club support, encouraging fans to embrace both teams and celebrate their journeys towards greater heights. This episode inspires listeners to recognize the power of inclusivity and its role in shaping the future of sports.

The global women’s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a surge in fan engagement. A prime example of this success is the 2023 FIFA Women’s World Cup in Australia and New Zealand, which became the first edition to break even after years of financial loss, as reported by Quartz.

In this panel discussion, hosted by Lorraine Moalosi, we delve into the factors driving profitability in women’s sports. Our esteemed guests include Nancy Hensley, Founding Member and Advisor at Mercury 13, Lindi Ngwenya, Director at Sisu Sports Management, and Julia Roca Valverde, Event Manager & Ticketing Strategist. Together, they will explore the critical role of decision-making in shaping the financial landscape and empowering women’s sports globally.

Today I want us to do something different. Instead of talking about the future of women’s sports, I want us to dream about it, together. And not a future in the next coming 5 years, but rather, a future that happens in a mere 14 months, at the end of nex year.

"It’s December 15, 2025. We’re here, watching a sold-out stadium filled with thousands of passionate fans, all draped in the vibrant colors of their favorite women's sports team. This isn’t a dream—it’s the future of women's sports, and it's happening right now. The stands are packed, and excitement is radiating through the air. Everyone is on the edge of their seats, anticipation building as the game kicks off. But there’s something deeper at play here than just the action on the field—something that has transformed women’s sports forever. And it all comes down to one thing: data."

"Today, every single one of those fans has been a part of a carefully crafted experience. The club didn’t just sell tickets and hope for the best—they used data to get to know their fans, to understand what they love, and to make sure this experience is unforgettable. And that’s why, game after game, season after season, these same fans keep coming back. Women's sports have always had the heart, the passion, the talent. Now, they’re proving to the world they can deliver the profits too."

"Let’s break it down. When we talk about 'harnessing data,' we’re not just talking about numbers. We’re talking about deep insights into who these fans are, what makes them tick, and how clubs can connect with them in meaningful ways. With data segmentation, women’s sports clubs can categorize their fans based on behaviors, preferences, and spending habits. It’s like having a crystal ball that tells you exactly who’s most likely to buy tickets for the next big match, or who’s going to jump at the chance to snag exclusive merchandise."

"And then, there’s gamification. Look around this stadium—it’s not just a place to watch sports; it’s a playground for fans. Before today’s match, thousands of fans played a score prediction game on their phones, eagerly inputting their guesses and earning points. Not only did it build anticipation, but the club now has something even more valuable—the fans’ contact details, and insights into their behavior. Data like this turns casual spectators into die-hard supporters who come back, time and again. Fans feel like they're part of something bigger, and they’re more likely to engage in the future."

"Now, let’s talk about the numbers that prove just how powerful this transformation has been. Research shows that women's sports fans have a higher purchase intent compared to their male counterparts. In fact, a Nielsen study found that 84% of women’s sports fans are more likely to purchase a product because it sponsors women’s sports, compared to 68% of general sports fans. This isn’t just about loyalty—it’s about a fanbase that is willing to spend, and spend big, to support the teams and brands they love.

And it doesn’t stop there. Women’s sports fans are more engaged online, too. Clubs that have embraced data are seeing exponential growth in social media interactions, website traffic, and digital engagement. Fans are staying connected year-round, not just during the season."

"Fast forward to next season. Picture this—those same fans, now back in their seats, eagerly awaiting the kickoff of another unforgettable game. They’re not just here because of loyalty; they’re here because the club knows them. They receive personalized offers, exclusive content, and VIP experiences tailored specifically to their preferences. The club uses data to make sure every touchpoint, from the moment they purchase their ticket to the moment they leave the stadium, is seamless and unforgettable.

And the beauty of it all? This is just the beginning. Women's sports are proving that with the right tools, they can compete on every level—bringing in...

Today, we’re talking about something that’s absolutely essential – understanding the emotional connection with fans and how using data in a more personal way can drive not just engagement, but lasting loyalty and growth and how you are going to learn about all of this and more at the Data ‘Talks’ Revenue Conference.

Being in a sold-out sports event is an overwhelming sensory and emotional experience. From the moment you step into the stadium, there’s an electric energy in the air that feels almost tangible. The hum of thousands of conversations, the constant buzz of excitement, and the occasional roar of a chant rising from the crowd wash over you as you find your seat. You can feel the anticipation building, almost like static electricity, as fans from all corners of the stadium unite in their passion for the game.

At times, the crowd falls into a tense silence, but even then, there’s a crackling energy that hovers in the air, as if everyone is holding their breath, waiting for the next moment to explode.

"When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion." These are the wise words of Dale Carnegie. This sentiment cuts right to the heart of why personalising your fan engagement strategies is so important. Fans, especially in sports, don’t just make decisions based on logic or pure reasoning. They are driven by emotion – the thrill of victory, the pain of defeat, the pride in their team, the connection with their favourite players. In sports, emotions run deep, and that’s what makes this industry so unique.

Nudge theory, developed by behavioural economist Richard Thaler, tells us that people can be "nudged" into making certain decisions or behaviours through subtle changes in how choices are presented. And it’s not about making people do something; it’s about gently guiding them, often by tapping into their emotional triggers.

Think about it this way: if you want fans to attend more matches, buy more merchandise, or sign up for exclusive memberships, you need to nudge them toward those actions. You do that by making it emotionally compelling and easy for them – not just telling them logically why it’s a good idea. This is where data comes in, and it’s more crucial now than ever.

With the right data – and I mean personal data – you can understand what really motivates your fans. You’re not just treating them as one large group of people who love football or rugby; you’re treating each fan as an individual with unique preferences, passions, and emotional drivers.

This is where sports organisations can truly elevate their strategy. By using a Customer Data Platform (CDP) like Data Talks, clubs can bring together all the fan data in one place. This allows them to not just track who’s attending games or buying merchandise, but also to understand what resonates with individual fans: their favourite players, the games they never miss, or even the emotional moments they care about most.

When you have that data, you can personalise your communications, offers, and experiences. Instead of sending a generic email about the next home game, you send a personalised message to a fan who always attends derby matches, reminding them of how important their support is for that specific game. It’s a subtle nudge, but it works – because you’ve tapped into their emotions.

And why is this even more important in sports than in other industries?

Well, sports fandom is inherently emotional. Unlike other businesses where customers might be more logical in their choices, sports fans are loyal, often for life. They identify with the clubs they support, emotionally investing in every win, every loss, every season. This gives sports organisations a unique advantage – but it also means you need to be more thoughtful about how you engage them. You can’t rely on rational messaging...

When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That’s where we come in at Data Talks.

At Data Talks, we’re proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. FC Magdeburg in Germany to the committed fans of the Vålerenga in Norway and PAOK FC in Greece, our reach is broad. We also work with AIK, the trailblazing Lewes FC—known for their gender equality stance, and FK Crvena Zvezda, helping these clubs not only understand but also engage their supporters on a deeper level. But our expertise isn’t limited to football and ice hockey. We’re also working with the Swedish Golf Federation, Dolphins - which is competing in the Australian National Rugby League and the Austrian Handball Federation, to name a few.

No two clubs are the same, which is why we tailor our approach to meet your specific needs. For instance, when 1. FC Magdeburg wanted to increase merchandise sales, we helped them initiate a campaign encouraging fans to print their names on their jerseys to increase purchases. The outcome was impressive sales and a clear understanding that targeting specific groups can create fantastic results.

To check their strategy, 1. FC Magdeburg divided their audience and sent the same campaign to two different groups. Group one targeted those who purchased a shirt this year, but also spent a minimum of 90 EUR in previous purchases—a small but promising group of 1,200 recipients. Group two went broader, reaching all supporters who bought a ticket in the last two years, totaling a whopping 38,000 recipients.

The smaller group saw outstanding results—a jaw-dropping 66% open rate, a 6% click rate, leading to 20 orders and 1431 EUR in revenue from 1100 recipients. The larger ticket buyer group also held its own with a superb 54% open rate, and 6% click rate, resulting in 90 orders and a revenue of 7384 EUR from the expansive pool of 38,000 recipients. 

While both groups had fantastic open rates, the segment that had previously bought merchandise stole the spotlight with higher conversion rates. Proportionally, this smaller segment generated significantly more sales. In fact, if that segment were as large as the the segment that had previously bought tickets, the numbers would have skyrocketed to 630 orders versus the already impressive 90 orders from the ticketing segment.

The message was simple yet impactful – a warm reminder that time was running out to secure tickets for the upcoming match.

The combined results from both groups brought in a total revenue of 8 815 EUR in the Fan Shop. Here’s the takeaway—the Data Talks Customer Data Platform (CDP) empowers clubs to go broad or laser-focused. Both approaches yield great outcomes, and the real magic happens when you pinpoint the right strategy, connect with the right audience, and present them with an irresistible offer. 

Similarly, we helped SC Fortuna Köln prove the power of fighting until the last moment with their last minute ticket campaign. With just 20 hours remaining before a match, Fortuna strategically targeted around 9,000 profiles in their database who had not yet purchased tickets. The result? Despite the short ticket-buying window, the campaign led to an impressive 83% increase in ticket sales. The success of this initial campaign was just the beginning. Fortuna Köln recognised the vast possibilities that the Data Talks platform offered. Beyond overcoming their first challenge, they now look forward to utilising the platform’s advanced features, including segmentation, personalisation, and automation.

Fortuna Köln’s success story is a testament to the transformative power of data-driven strategies and the seamless collaboration with Data Talks. As the club continues its journey, it remains committed to embracing...

In this episode, we’re excited to welcome Stef McLaughlin, the Commercial Manager at Lewes Football Club. This pioneering club is renowned for its commitment to gender equality in football. Lewes FC is breaking new ground with its inclusive approach, from breastfeeding facilities in the stands to offering a diverse range of healthy vegan options on match days.

Join host Lorraine Moalosi as she sits down with Stef to explore her role at Lewes FC and how the club pushes the boundaries of traditional football culture. Discover the innovative steps Lewes FC is taking to broaden the horizons of the football community and make the sport more welcoming to all.

Tune in to learn how Lewes FC sets a new standard for inclusivity in football and hear firsthand about their groundbreaking initiatives that are changing the game.

Today, we're diving into a topic that's crucial for any club looking to dominate on a global scale: international expansion. Specifically, we'll explore how you can leverage supporter data to identify and target untapped international markets, creating tailored campaigns that truly resonate. By the end of this episode, you’ll have practical insights into how to use gamification, segmentation, and A/B testing to grow your global fanbase and boost your bottom line.

To kick things off, let’s talk about why data is your best friend when it comes to expanding internationally. Unlike a one-size-fits-all approach, data allows you to understand the nuances of different markets—what motivates fans in one region might be completely different from another. Take for example, a club like Bayern Munich. By analyzing supporter data, they could discover that fans in Southeast Asia are particularly passionate about youth development. With this insight, Bayern Munich could tailor content, merchandise, and even partnerships that highlight their FC Bayern Campus, which would resonate strongly with this audience. But data does more than just tell you what fans like; it helps you reach them effectively through strategies like gamification, segmentation, and A/B testing. 

First up, let’s talk about gamification—a fun and engaging way to draw in new supporters. Imagine launching an app-based game where international fans can “manage” their own version of your club, making decisions on transfers, line-ups, and match tactics. The game could be tailored to introduce club history, player stats, and match highlights, gradually turning casual players into passionate fans.

For example, Bayer Leverkusen could create a campaign where fans from targeted regions, say India and Indonesia, earn points for engaging with the club’s content, buying merchandise, or attending virtual events. These points could be redeemed for exclusive digital content, discounts, or even a chance to meet players virtually. Gamification not only attracts new fans but also provides you with valuable data on what motivates these fans, enabling you to refine your strategies further.

Next, let’s discuss segmentation—a critical tool for identifying the right supporters to target with your campaigns. The key here is to group your international audience based on specific attributes like age, location, spending habits, or engagement levels.

Let’s consider VfL Wolfsburg, which might discover through data that they have a significant number of highly engaged fans in China who frequently engage with digital content but have never purchased merchandise. A segmented campaign could target this group with a special offer: a limited-edition Bayern Munich jersey that celebrates Chinese New Year, bundled with a virtual meet-and-greet with a popular player.

In this case, the segmentation attributes would include:

Location: China

Engagement Level: High digital interaction

Purchase History: Low merchandise purchases

The relevance? The offer ties directly into the cultural context of Chinese New Year, combined with the emotional appeal of meeting a player, making it more likely to convert these highly engaged but non-spending fans into buyers.

Finally, we can't overlook the importance of A/B testing. This is where you take your segmented audience and test different versions of your message to see which one resonates best.

For instance, let’s say you’re RB Leipzig, and you’re trying to increase ticket sales for a pre-season tour in the United States. You might A/B test two different email campaigns: one that highlights the opportunity to see new star signings in action, and another that emphasizes a family-friendly experience with activities for kids.

By running these tests, you can determine which message drives more conversions. If the family-friendly message performs better, you now have...

In this episode guest host Karen Ramirez, founder and skipper of Sporting Sheroes, tackles the critical issue of media visibility for women’s sports.

Karen explores the current state of media coverage, highlights key findings from the Women’s Sports Trust Visibility Report, and discusses the challenges and opportunities for enhancing the profile of women’s sports. She shares practical tips for athletes, teams, and clubs to boost their media presence and engage with fans more effectively.

Tune in to discover how you can contribute to driving greater recognition and support for women’s sports, and join our community in the movement toward more equitable media coverage.

In this episode, we’re joined by Carl-Erik Moberg, the CEO and Co-Founder of TicketCo, a leading company providing digital ticketing solutions for sports organizations, events, and venues. Carl-Erik’s entrepreneurial journey began at just 16 years old, when he launched his first venture in waterskiing courses and event ticket sales. Since then, he has successfully managed over 20 restaurants and venues and expanded TicketCo across Europe.

Join your host, Lorraine Moalosi, as she chats with Carl-Erik about his inspiring journey, the innovations driving the ticketing industry, and the strategies that are shaping the future of sports and event ticketing.

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're unveiling two secret tricks that successful sports organisations are using to fully leverage the power of social media. These secrets are game-changers and can set your organisation apart from others. 

There are many different metrics sports organisations use to measure the success of social media posts and campaigns. Some consider followers, likes, or shares to be the most important metrics to follow on social media. While these are great metrics if that's what you're focusing on other metrics that we at Data Talks focus more on include the actions that the supporters take after seeing your post. Actions such as buying tickets because they saw a post from your sports organisation asking them to buy tickets for an upcoming game or to buy merchandise so that they can wear the club's colors to the upcoming match that they have already purchased tickets for. 

Of course, not everything is about money or revenue. However, every business, sports organizations being no exception, wants to make as much revenue as possible while also ensuring that it's giving its customers, supporters in our context, the best experience. That's what our vision for the sports industry is. We want in the business of making sure that Sports organizations understand that they can create sustainable Revenue by thriving or rather by exceeding fan expectations and so there are two tricks that successful Sports organizations used to fully Leverage The Power of social media and that's what we're going to discuss in today's episode. 

1. Converting Social Media Followers into Known Contacts Using Gamification

Let's start with the first secret: converting social media followers into known contacts using gamification. Think about all the followers you have on platforms like Instagram, Twitter, and Facebook. While it's great to have a large following, these followers are just numbers until you convert them into known contacts. This is where gamification comes in.

One effective method is through score prediction games. Fans predict the scores of upcoming matches, and in return, they provide their contact details to participate. Another fun approach is the "Wheel of Fortune" campaign, where fans can spin a virtual wheel for a chance to win prizes, again in exchange for their contact information.

Now, let's explore why this sets successful sports organisations apart.

Benefit 1: Enhanced Fan Engagement

Firstly, gamification significantly boosts fan engagement. When fans participate in games like score predictions or wheel spins, they become more involved with the team. This interactive approach keeps them excited and invested in the outcomes of matches, fostering a deeper connection with the organisation.

Benefit 2: Building a Rich Contact Database

Secondly, these gamification strategies help you build a rich contact database. Converting followers into known contacts means you now have valuable data like email addresses and phone numbers. This data is gold for your marketing efforts, allowing you to reach out directly with personalised offers and updates.

Benefit 3: Increased Loyalty and Retention

Lastly, gamification increases fan loyalty and retention. When fans feel like they are part of the action, they are more likely to stay loyal to the team. They enjoy the thrill of participation and are more likely to attend games, purchase merchandise, and renew season tickets.

Using a Sports CDP to Find Lookalike Audiences on Advertising Platforms

Now, onto our second secret: using a sports CDP to find lookalike audiences on...

Our next guest is the CEO of Great Britain Wheelchair Rugby Jason Brisbane. Jason is also the current Chair of the Europe, Middle East, and Africa region of the Global Institute of Sport. Jason previously worked as the Head of Community and Grassroots Development at the NFL - leading on the strategic and operational growth of NFL Flag in the U.K across both schools and community settings. He was also the Head of Student Services and Academy tutor at Bolton Wanderers Football Club. Moreover, Jason was a professional athlete playing for the San Diego Chargers in the NFL and for teams in Finland, Spain, and Switzerland, and is a qualified teacher”.

Join your host Lorraine Moalosi, as she talks to Jason Brisbane about daring to do things differently in the sports industry.

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're discussing an exciting topic: how sports organisations can sell more tickets to tourists. 

The relationship between tourism and sports is truly symbiotic. Tourists travel to experience new places and cultures, and sports events offer a perfect opportunity for them to immerse themselves in the local spirit. Meanwhile, sports organisations benefit from the influx of tourists, who bring in additional revenue and spread the word about their experiences far and wide.

Take clubs like FC Barcelona, Manchester United, and the New York Yankees, for example. These teams have some of the largest shares of the tourist segment. Their iconic stadiums and rich histories make them must-visit destinations for sports fans from all over the world. So, how can other sports organisations tap into this lucrative market? Let's dive into five concrete examples using strong Sports CDP use cases that can help ticketing and marketing managers in sports organisations achieve this goal.

1. Geo-Targeted Marketing Campaigns

First up, geo-targeted marketing campaigns. A CDP allows you to segment your audience based on their location. You can target tourists who are planning to visit your city or region with tailored marketing messages.

Imagine knowing that a large group of tourists from Japan is visiting your city. With this information, you can create specific campaigns in Japanese, highlighting upcoming matches, special ticket packages, and exclusive experiences at your stadium. Geo-targeting ensures your message reaches the right people at the right time, increasing the likelihood of ticket purchases.

Partnership with Local Tourism Agencies

Next, let's talk about partnering with local tourism agencies. By integrating your CDP with data from tourism agencies, you can gain insights into tourist demographics and preferences. This information can help you create joint promotions and packages.

For example, you could collaborate with local hotels to offer special deals that include match tickets as part of a tourist package. This not only boosts ticket sales but also enhances the overall visitor experience, making your sports event a key highlight of their trip.

Personalised Communication

Our third use case is personalised communication. A CDP allows you to personalise your interactions with tourists by understanding their preferences and behaviours.

If a tourist has shown interest in certain types of matches or events, you can send them tailored messages that highlight those specific games. For example, a family visiting from Brazil might receive information about a family-friendly match, along with details about kid-friendly activities at the stadium. Personalised communication makes tourists feel valued and increases the chances of them purchasing tickets.

Enhancing the In-Stadium Experience

Fourth on our list is enhancing the in-stadium experience. A CDP can provide valuable insights into what tourists enjoy most about their visit, allowing you to tailor the in-stadium experience to meet their expectations.

For instance, if data shows that tourists love behind-the-scenes tours, you can offer exclusive tour packages that include a match ticket. Additionally, you can use real-time data to provide tourists with personalised recommendations for concessions, merchandise, and activities within the stadium, ensuring they have a memorable experience.

Post-Visit Engagement

Last but not least, post-visit engagement. A CDP helps you stay connected with tourists even after they’ve left. By collecting data on their visit, you can send follow-up communications that keep them engaged and encourage them...

We’re thrilled to welcome Kirsty Burrows, Head of the Safe Sport Unit at the International Olympics Committee, to today’s episode. Kirsty’s impressive credentials include serving as the IOC Lead Safeguarding Officer at Games-time, Academic Director of the IOC Certificate: Safeguarding Officer in Sport, member of the Council of Europe’s Pool of Experts in Safe Sport, and author of the IOC Safeguarding Toolkit (2017).

In this insightful conversation with Lorraine Moalosi, Kirsty discusses the importance of embedding safeguarding into an organization’s DNA rather than viewing it as an abstract concept. She also addresses the challenges faced by international organizations in enforcing safeguarding measures globally and offers practical advice for sports organizations aiming to integrate safeguarding into their culture and operations.

This special episode highlights the essential role of safeguarding in sports and reminds us of the people behind the extraordinary achievements at the Olympics.

Join Karen Ramirez, founder of Sporting Sheroes, on this DataTalk Sports CDP Crash Course Podcast episode as she previews the Paris 2024 Olympic & Paralympic Games.

Discover the exciting firsts and ongoing debates, from gender parity and family provisions for athletes to the inclusion of new sports like surfing and breakdancing. Learn about the significant changes in women’s sports, including improvements in uniforms and the introduction of prize money for Olympic Gold medalists in athletics.

Tune in for a comprehensive overview of the upcoming Games and how they're set to make history.