In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, shares her insights on the importance of building a strong, engaged community for sports clubs.

She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture of inclusion and support.

Whether you’re managing a Premier League team or a grassroots sports club, this episode provides actionable advice on creating networks that not only grow your club but also ensure long-term loyalty and engagement.

Tune in to learn how to make your club more inviting, competitive, and successful—both on and off the field.