In this episode, Data Talks’ founder Stefan Lavén sits down with Gabriel Monidelle, CEO of HockeyAllsvenskan—the second tier of the Swedish ice hockey league pyramid. Together, they dive into how HockeyAllsvenskan is revolutionizing fan engagement and driving commercial success using innovative data strategies.

Gabriel shares the league’s vision for elevating hockey in Sweden, the challenges of uniting 14 unique clubs under a single banner, and the importance of creating meaningful connections with fans in a highly competitive sports landscape. From leveraging centralized data to shaping personalized fan experiences, this conversation is packed with actionable insights for anyone in the sports industry.

Tune in to discover how HockeyAllsvenskan is redefining the game beyond the rink and setting new standards in sports marketing.