When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four main elements to have in place before you hire someone to help you: Make sure you know who you are as a business - what you offer, who...

You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”? In this episode, I outline all the considerations you would need to make. Some of the key things to consider are: 1. What is your offer - is it low-cost or high-investment 2. Who will be viewing your sales page? Will they be “Warm” or “Cold” leads? ...

Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing colors that align to your sort of core colors that you put on your website, and into your graphic posts on social media and in your email newsletter? Hopefully, you are using your brand colors consistently in the graphics you’re creating in Canva, or on yo...

Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values. Business branding is not centred around one person’s, or the founder's values, beliefs, lifestyle, thought-leadership, style or personality. The brand is more so CONSTRUCTED to have a personality and style. You create a brand persona for the business and ask questions like “If your brand was a person, what would their p...

In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales. There are many, many mistakes people make and the process is quite nuanced! It’s a science and an art. The overarching theme of what I talked about today is really understanding and bringing awareness to how you (and others) actually navigate a website. W...

Today, we're going to be diving into everything lead magnets and how to set up a functioning lead magnet from start to finish. Now, this is a topic that I think quite a few of my clients are confused about, and they don't really understand the steps involved. I often have conversations with clients about what we actually have to do to bring it to life. So if they're a little bit confused, you might be too and I hope that this podcast episode today illuminates everything for you, so that you u...

In this episode, I talk about where you might be going wrong with your client testimonials and how to get really good testimonials instead. I take pride in my client testimonials being really good and I believe that didn’t happen by accident. If you jump onto the testimonials page of my website, you’ll be able to and see what I mean. If you’d like to grab a free copy of the exact questions I ask clients to get really good testimonials, you can nab that here! Here are the top 3 things I ...

Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is. These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises. Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out yo...

Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categories Your logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and photography style. The first place to start isn’t Pinterest. Most people start there, just scrolling down the endless rabbit hole for ideas. You ...

Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind? There’s been a lot of conversations popping up in my in the last few years or so about not using pain points in your marketing because it’s unethical. So I wanted to share my take as a mission-driven business owner here to bring so much love, support and inspiration into the world through my work (not sleazy marketing tactics and manipulation). Pain points are an...

Writing your brand’s story is probably up there as one of those things many business owners dread. Why do so many people hate it? Maybe because it feels too personal so blocks can come up. Some people find it cringey to talk about themselves. Humans are wired to share information through stories. We’ve been doing it since the dawn of time. Telling a story can often cut through because it doesn’t feel like you’re selling anything. It makes people lean in. How to NOT approach it:&nb...

This is a question I asked a lot! Many people think they’re “not ready” to invest in their branding and hold off for too long. Others do the process too soon before they really have the right clarity to invest. Unfortunately, there is no clear-cut time when you’re just “ready”. In this episode, I break down some key considerations to make and give some examples of clients I’ve had in the past who haven’t been ready and what the consequence was. I also explain that most new busine...

What the heck is brand strategy and will it really help you? I get it, no one *really* wants to do strategy work. It’s not fun. It’s not sexy. And you also might find yourself thinking “What even is strategy?” It feels like this word people like to throw around, which sounds fancy and important, but do you actually need it or is it just a bunch of ‘busy’ work? I’ll be running through The key areas you’ll want to explore to create a brand strategyWhy putting together a strategy doc...

Picking the right website platform for your business can be a confusing choic to navigate! In this episode, I’m breaking it all down for you and exploring key differences between WordPress, Squarespace, and Shopify. As a seasoned website designer who is fairly platform agnostic and has worked with all three platforms for various clients, I can give you my honest opinion and share my experience. I delve into Shopify's robust features for eCommerce, WordPress's unparalleled design f...

How much does a rebrand and website redesign cost? I’m sure you’re wondering how much it actually costs to rebrand and redesign your website (or build everything from scratch). I typed into Google “how much does a rebrand cost” and the first results were: “You can expect your rebranding costs in the range of $75,000 to $150,000 to overhaul your company's brand.” “Costs can run from about $40,000 to low six figures.” ​​For most small businesses, rebranding costs can be anywhere from $9...

In this episode, I talk about defining your brand’s message. Your message is like “What are you trying to say?”, What’s essential that someone knows about your business and what you believe in? Imagine you were sending a message in a bottle or you had 2 minutes in an elevator or something like that… what is at the heart of what you need to share to convey your brand’s distinct value and point of view? From my experience, this is the hardest thing for most business owners to do.&nb...

Welcome back! In today's episode, I'm diving into the intricacies of planning a photoshoot that aligns with your personal brand and story. I'll be sharing insights from my recent photoshoot and discussing the emotional challenges of being seen. As a personal brand, I think that having aligned authentic photos of ourselves that convey our essence and speak to our ideal clients is one of the most important parts of the branding process. I believe a little planning goes a long way to making a sh...

In this episode, I address a common dilemma in branding: Should you base your brand style on your personal preferences or your ideal client's taste? I share insights from a client's question about aligning her brand with her personal style while considering her ideal client's preferences and my advice. This episode aims to provide clarity on navigating the complexities of branding decisions (Hello: Overwhelm!) while staying true to yourself and your business vision. In this episode, I’m sha...

Episode 1 Show Notes Welcome to the very first episode of the Soul Stirring Branding Podcast! In this episode, I’m sharing: — My story from a childhood fascination with graphic design to my current mission of helping women express their essence through branding. — How I had been procrastinating creating this first episode for MONTHS. Maybe you can relate to the enormity of trying to explain or what you do and why it matters in a succinct, easy-to-understand way ...

In this episode of The Soul Stirring Branding Podcast, I delve into my proven method for uncovering the true essence of your brand. Over the years, I've seen many business owners struggle with their brand's identity, feeling like it's a tangled mess that doesn't truly represent who they are and what they offer. This episode is all about breaking down the process of uncovering your brand's essence, step by step, so you can create a brand that authentically reflects you and attracts your ideal ...