When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four main elements to have in place before you hire someone to help you: Make sure you know who you are as a business - what you offer, who...
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When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four main elements to have in place before you hire someone to help you: Make sure you know who you are as a business - what you offer, who...
Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind?
Soul Stirring Branding
12 minutes
1 year ago
Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind?
Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind? There’s been a lot of conversations popping up in my in the last few years or so about not using pain points in your marketing because it’s unethical. So I wanted to share my take as a mission-driven business owner here to bring so much love, support and inspiration into the world through my work (not sleazy marketing tactics and manipulation). Pain points are an...
Soul Stirring Branding
When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four main elements to have in place before you hire someone to help you: Make sure you know who you are as a business - what you offer, who...