In this episode, I talk about the discussions and pushback about Complex’s Sneaker of the Year list. I’m also joined by Hass from My First Kicks to discuss what it’s like attending ComplexCon and does going to ComplexCon count as being outside? Later we talk about his sneaker podcast journey, networking and becoming undeniable.
Listen to My First Kicks
Twitter: https://x.com/MyFirstKicksPod
Instagram: https://www.instagram.com/MyFirstKicksPod
Timestamps
00:00 - Intro
01:13 - My Thoughts on Complex's Sneaker of the Year List
03:10 - A Sneaker Has to Resell or Be Notable to Make the List
05:12 - Do They Reward Friends? Probably Not
05:54 - Is There Payola? Or Just Favours?
08:37 - Who Really Makes the List?
10:05 - Defensive of the List: It's Really Hard
13:21 - That's ShowBiz!
15:28 - What's It Like Attending ComplexCon?
35:05 - Does Going to ComplexCon Count as Being Outside?
40:26 - Sneaker of the Year Panel
49:24 - Making My First Kicks Undeniable
Episode also available on YouTube: https://youtu.be/YLzQkYZbpOs
In this episode, I talk about Cool Kicks, train robberies and stolen sneakers (allegedly) and ask why did they allegedly have stolen sneakers when it was obvious for the last 2 years that the feds were closing in? I also examine why the Jordan 11 was protected for so long. I also talk about content creators feuding with Complex and share the lessons I've learned if you follow this path. Plus news, recent releases and a ton more on this special radio edition of The Sockjig Sneaker Podcast.
00:00 - Intro
02:51 - Hired Goons Inc: We'll Settle Your Online Beefs For You
03:48 - Mr. Brightside - Infinite Archives Jordan 17 Look Like Yellow Teeth
05:05 - Adidas Jellyfish Looks like Toddler Shoes in Small Sizes and Boat Anchors in Large Sizes
07:32 - Did You Celebrate Banned Day?
08:20 - Doernbecher Freestyle Collection Cannot Be Criticized Without Looking Like an Asshole
09:36 - Salehe Turned Down Nike to Make More Money Selling Sponge Bob Sneakers
12:46 - Tyshawn Jones and Supreme Lawsuit
13:58 - Mowalola Jordan Collab: Why?
16:03 - Sagman, Bennett, Robbins, Oppenheim & Taft Injury Lawyers
16:42 - YouTube Comments Upset with New Complex Host
20:14 - Complex SOTY Panel and Why Feuding with Complex is Not Worth It
24:46 - Virgil Abloh The Codes Exhibit
28:47 - Why Jordan 11s Were Protected For So Long
37:49 - Sagman, Bennett, Robbins, Oppenheim and Taft Sneaker Law Firm
38:30 - Cool Kicks and The Sneaker Train Robbery
47:14 - Outro
In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers.
I also cover the Tom Sachs Mars Yard release and how Sachs may have used his bullying superpowers on Nike. Plus a ton more:
00:00 - Cold Open
00:13 - Intro
03:18 - On Feet: Jordan 1 Lows
03:54 - Pickups: CPFM Swamp Sponge Gold
04:51 - CPFM Sneakers: Wear Right Away
05:15 - Pickups: Adidas x Brain Dead x Brody King
06:35 - Skips: Paying Resell for Undefeated 4s
07:19 - Supreme Dunk SBs: Too Many Generic Collabs Lately
08:26 - HAL Studios / HSDT and an Unnecessary Rebrand
10:01 - Ja 3 for the Children
11:15 - Yu-Gi-Oh Air Max 95: Not Available For Preorder
12:55 - Tomo Asics Gel Cumulus 16: Adult Men Made a Sneaker About Mood Rings
15:28 - Vans Souvenirs a Future GR?
16:27 - Grazie: Vans x Mattias Gollin
17:52 - SoleFly Jordan 3: Rollout of the Year?
21:19 - Costco Kirkland Dunk SB and the Rise of Dad Culture
24:53 - Nike Settles Lawsuit with StockX, No Longer Cares About Authentication
26:09 - Nike Suing Retailers Over Unpaid Bills
28:22 - Market Has No Aura So Chinatown Market Wants Its Name Back
30:47 - Ann Freeman Named President of Foot Locker North America
34:53 - GOAT Shutting Down Facilities in UK and Asia: US De Minimus to Blame
37:26 - Tom Sachs Used His Bullying Superpowers on Nike
49:51 - Sachs on Complex and the Loser Shoe
52:38 - SSense Files For Bankruptcy Protection
55:37 - The End of Big Multi-Brand Retail is Looming
56:55 - Give People a Reason to Visit Your Store
58:31 - Brands with Two Tiers of Customers
1:01:30 - A Shift to the Affluent in Many Industries
1:02:39 - Riyadh Season
1:04:43 - Nike Shifting to a Two Tier System
1:05:27 - GR Sneaker of the Year Will Always be an Affordable Sneaker
1:07:26 - Who are Nike's Affluent Customers? Runners and Sneakerheads
1:10:11 - A Bespoke Only Nike 21 Mercer Would Do Well Today
1:12:02 - A Shift in Culture
Also available on YouTube: https://youtu.be/gPakEPG-Jgg
Cover art originally by Jeffrey Deitch, digitally altered by me for entertainment purposes only.
In this episode, I recap the recent Undefeated 4 that heavily featured EQL. I also recap the Awake 5 release and talk through some of the conspiracy theories about numbered pairs and backdooring. I also do a deep dive into the Anatomy of a Sneaker Scam using the recent Awake 5 FNF link scam as the example. Finally I discuss my part in a heated Twitter Space about this scam.
Timestamps
00:00 - Intro
04:31 - On Feet
05:38 - Pickups: None, Misses: A Lot
09:28 - Recent Releases
09:41 - Vans Stimmy
10:43 - Cheap YZY Slides
11:35 - Delta Airlines AF1
12:43 - Air Max 1000
14:03 - Upcoming Releases: Kith x adidas x Clarks
14:48 - Yu-Gi-Oh! Air Max 95, a Worthwhile Collab
16:31 - JaeTips x StockX Popup
18:59 - Tom Sachs and the Aesthetics of Discipline
23:22 - Undefeated 4 Release Recap
35:11 - What if a Canadian Got Scammed for an Awake 5 FNF Link?
37:32 - Awake Jordan 5 Release
40:54 - Anatomy of a Sneaker Scam
41:41 - The Setup
47:09 - The Bait
48:27 - The Hook
52:54 - The Aftermath
54:50 - Twitter Spaces
01:11:54 - Statement from Sneaker Phetish Kari
01:16:09 - Outro
In this episode, I talk about if the Tom Sachs Mars Yard 3.0 in-app challenge release was made exclusively for the unemployed. I also talk a lot about recent sneaker releases and give an update on 2JsKicks having champagne wishes and caviar dreams at Nobu. I also warn sneakerheads to be wary whenever a company declares itself a “sneaker culture company”. Finally I talk about some recent sneaker content creator blues, and if you’ve been providing enough value for the brands lately (no, you have not, straighten up will ya). A lot of show, a lot of fun, all killer, no filler!
New socks are also available in very limited quantities: https://shop.sockjig.com/
Timestamps
00:00 Intro
02:41 New Sockjig Socks Available Now
04:17 On Feet: Off White Presto
05:32 Pickups: adidas Orion Terry Fox 45th Anniversary
07:23 Patta Air Max 90 Waves
07:44 JJJJound Asics Gel Quantum 360
08:20 JJJJound Puma Mostro
09:07 AMM AF1 & AM95
10:48 Levi's Air Max 95s Release Recap
14:13 Who Decides War Jordan Flight Court
15:28 Air Jordan 40
16:45 Paris Fashion Week: JFG 2000
17:16 Get Clint to Debut Your Sneaker
17:39 Does a Kids of Immigrants FNF Sneaker Make Sense?
19:30 Adidas Jellyfish
20:52 Clipse Sambas
23:13 Kith New Balance 204L
23:50 Abc x Fantastic Four x Puma
27:50 Premium Goods Air Max 1 for the NYC Mayor
29:15 Tom Sachs is Keeping The Mars Yard Lore Intact
37:47 TwoJsKicks Update
40:11 Brendan Dunne to StockX
47:41 Sneaker Content Creator Blues
53:55 Outro
In this episode, I try and break down what’s going on at Urban Necessities with Two J's Kicks and Shoe Surgeon? Shoe Surgeon business entity owns Urban Necessities, and pushed Two J's out, but still has him on the hook for business and tax debts. Allegedly. How could have Two J's Kicks signed such a bad deal? What else could be going on? And how Nike settling their lawsuit with Shoe Surgeon Inc is probably a big driver of this all collapsing.
I also discuss Brendan Dunne leaving Complex and how that affects Complex going forward. Finally I answer listener questions for the remainder of the show. There's a whole lot more, a fun show as always so check it out!
Timestamps
00:00 Intro
01:41 On Feet and Pickups
02:24 Skips and Misses
04:21 Better Gift Shop DN8
06:39 Hali and SGA Signature Sneakers
08:59 Sneaker 360 Deals
09:27 Urban Necessities Allegedly on the Brink of Bankruptcy
10:31 Nike Settles Lawsuit with Shoe Surgeon Inc
13:51 Did Shoe Surgeon Dom Sign a 360 Deal Too?
14:28 TwoJ's Kicks Signed a 360 Deal
21:26 Surgeon Inc Responds
22:23 Missing Pieces of the Puzzle
23:47 Sneaker Rashomon
29:31 Brendan Dunne Leaving Complex
34:15 Tokyo 5s Releasing, Then Not Releasing, Then Releasing
39:32 Listener Questions
40:59 Why Aren't New Balance GRs as Good Quality as Their Collabs?
46:12 Size 13 Takes
48:18 What Makes a Shoe, Sneaker of the Year
51:47 What Sneaker Grew on You After Release?
53:42 New Balance 9060
58:40 Good Time to Buy Nike Stock?
59:53 What Are Some Collabs Kith Won't Do?
01:01:43 Do You Follow Any Non Sneaker Booms?
01:03:35 Sneaker Releases with Bad Timing
01:05:10 Why Didn't the Coral Studios Air Max 95 Ever Drop?
01:06:53 Interesting Sneaker Raffle Stories
01:08:51 Resellers Are To Blame
01:11:27 What do North American Sneakerheads Think of European Sneakerheads?
01:14:39 Horse/Ducks Question
01:15:46 Dream Guests
01:17:45 Wrestling Sneaker Collabs
01:19:11 Who Would You Smack in Sneakers?
In this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we’ll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma’s Couch release and give 7 Suggestions for Future Grandma Themed Collabs. Plus a ton more!
Timestamps
00:00 - Intro
03:04 - On Feet
03:51 - Pickups
05:44 - Air Max 95 Reverse Neon
07:24 - Rejuven8 4 U
08:18 - Bred 11 Low
09:14 - Travis Bright Cactus / Leche Blue
11:04 - UNC AJ1 Reimagined
12:31 - Only in NY: Corteiz Honey Black Release
17:00 - A'Ja One and Nike Basketball Design Language
19:51 - Why Was the Tourmaline Rodeo Dunk SB Delayed?
23:01 - UnheardOf Oink Army and Grandma's Couch Release
29:24 - Seven Suggestions for Future Grandma Themed Collabs
32:13 - Dirty White AF1 Meme Sneakers
36:26 - Early Photos of Undefeated 4s All Look Fake
38:10 - Nike x Hyperice Hyperboot
42:17 - "Made in the Same Factory Bro"
44:26 - Bred 1 Restocks: The Quest For More Money
45:20 - SNKRS Link
47:26 - Sneaker AI Slop Era is Here
49:00 - JFG Puts Over Sneaker Twitter in Complex Interview
51:52 - Dick's Sporting Goods Acquires Foot Locker
01:00:16 - Outro
In this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age, particularly looking into UnheardOf's recent releases.I also discuss Zadeh Kicks Pleads Guilty, Nike News, What Happened to Air Max Day and why don’t they call it Air Max Day any more? I wonder if StockX Verified Seller program has a strike team auditing resellers. Plus a lot more!Timestamps00:00 Intro04:45 On Feet05:50 Pickups: Nigel Brick by Brick Jordan 4 10:04 Pickup: Kith 997.5 Easter11:20 Pickups: Kobe 6 Dodgers & Action Bronson 990v612:12 Misses: Jordan 4 SB Navy12:48 Recent Releases13:17 Supreme Air Max 113:52 Salehe NB 991v2 Grimace be the Shoe14:39 JaeTips Saucony Jazz 9 - I Love You But I'm Busy18:32 Unheardof Adidas Adistar Cushion 3 Piggy Runners20:32 Air Max 95 Neon22:00 A Ma Maniere Pack23:53 New Balance Spring Releases and Kith vs Packer 25:28 Zadeh Kicks Pleads Guilty29:07 Nike Earnings, DTC Shareholder Lawsuit 31:03 Tinker Got a Weird Case33:10 What Happened to Air Max Day?37:31 StockX Verified Seller Program47:12 Should Bodega Be Saved?54:25 Staying Relevant / Not Getting Stale58:08 Persona Based Brands59:51 UnheardOf Case Study
In this episode, I do a Top 10 Signs That Sneakers Are Back List. I also do release recaps of Bred 1 and Union Jordan 1 release. And cover sneaker news over the recent month. A fun show as always so check it out~!
Timestamps
00:00 Intro
02:21 Skips: Haven Asics Gel Nimbus 10.1
03:01 Black Toe 1s and Sneakerhead Math
04:38 Undefeated Spiridon Needs a Gimmick
05:32 Air Max 1 Polly Adventure and the Triangle Stitching
08:39 Misses: Kobes, Galaxy Foams
11:19 Pickups: Black Metallic Jordan 5s
12:17 JFG New Balance 992 Aged Well
16:33 Bred 1 85 High
20:39 Union Jordan 1 Chicago Shadow
22:36 Yuto Dunk SB Matcha
24:51 Recent Releases: Bred 1 85 Highs
27:30 Union Jordan 1 Chicago Shadow Release
39:45 News: Tom Sachs Put Some Pants On And Announced Mars Yard 3.0
43:36 A New Low For Kanye
50:09 Nike Skims
54:30 Kai Cennat gifts a Freddy Kreuger SB
58:57 Travis Scott and WWE
01:04:38 StockX Found Liable for Selling Counterfeits
01:09:31 Sneakers and Tariffs
01:16:40 Top 10 Signs That Sneakers Are Back
In this episode, we talk about the release of the Bred 1 85 High and if the marketing fit the low stock numbers and distribution. We talk about the community resentment and take a look at the 5 Stages of Sneakerhead Grief. Other topics covered include Corteiz’s design contest, sneaker retailers hurting and the recent fires in Los Angeles.
Timestamps:
00:00 - Intro
06:48 - On Feet, Skips and Misses
09:53 - Corteiz Design Contest
15:24 - Sneaker Retail Hurting
19:48 - LA Fires
25:40 - 2025 Bred 1 Release
27:04 - Most Historically Accurate Jordan 1 Ever
29:06 - Ticketmaster Approach to Pricing
30:33 - Stock Numbers and White Glove Service
36:13 - Marketing Blitz
42:27 - 6 Year Cycles
44:21 - Disconnect / Resentment
45:41 - Everything Should Be a GR Opinion
48:08 - 5 Stages of Sneakerhead Grief
In this episode I talk about the making of sneaker of the year lists and the criticism they get and why I believe that anyone creating lists like this should embrace the debate.
That leads to the main segment which is about how fandom is changing in sneakers and all other niches. I talk about how it's becoming more tribalistic and how that affects the state of criticism and feedback in this modern digital age. There's also a special announcement!
Timestamps
00:00 - Intro
03:25 - On Feet
04:19 - Pickups
13:40 - Misses
15:07 - Skips
17:17 - James Whitner, Virgil Abloh and The Lore of a Swoosh on a Converse
19:00 - Embrace Debate: Making Sneaker of the Year Lists
28:45 - Fandom vs Tribalism in Sneakers
In this episode, I discuss my spat with the Editor in Chief of Complex, criticism vs hating, how past history affects harshness, the backlash, and a lot more. It's not intended as a rant, it's intended as a reflection. Also, Sneaker Guy of the Week returns, plus the debut of a new segment: We Are So Back / It's So Over.
00:00 - Intro
05:40 - Pickups
06:11 - Misses
07:33 - Skips
10:48 - Upcoming
13:06 - Sneaker Guy of the Week
15:05 - We Are So Back / It's So Over
22:21 - Sneaker of the Year Panels
25:41 - The Zone of Conflict of Interest
26:53 - Recap of What I Said Last Episode
29:56 - Whitaker Group x adidas official
34:17 - What Does an Editor in Chief Do?
38:10 - EIC Responds
41:11 - Looking For Clout
42:10 - Anonymous
47:35 - Journalism Skills
48:18 - Go Outside
48:54 - God Bless
53:40 - My Response
58:29 - Outro
Cover includes artwork by Aldo Giorgini
In this episode we talk about James Whitner not getting charged by feds and apparently signing with adidas and speculate if his relationship with Nike and Jordan will continue. We also talk about the Nike CEO John Donahoe stepping down and who’s really to blame for Nike’s decline in these last 5 years. Some other topics, we talk about StockX sneakers available at Walmart, TwoJsKicks apparently out at Urban Necessities, customizers selling fakes, and Tom Sachs back at Nike. A lot of topics! If I had more time, I woulda made a shorter podcast.
Timestamps
00:00 - Cold Open: Let the Blessings Come In
00:18 - Intro
02:10 - On Feet
02:30 - Pickups
05:26 - Skips
12:05 - EQL Feedback
15:31 - Influencer Era
20:18 - StockX Sneakers Available at Walmart
23:51 - TwoJsKicks Apparently Out At Urban Necessities
27:46 - JSM Customs Accused of Selling Fake Customs
39:03 - Tom Sachs Back at Nike
46:01 - James Whitner Gives Up Claim to $1.2 Mil
50:33 - Complex Interview
57:16 - Potential Adidas Deal
1:00:03 - Working With Multiple Brands
01:02:10 - Nike Relationship Over?
01:07:14 - Prosper Closing
01:08:27 - MJ and James Whitner
01:10:08 - Nike CEO Out
01:17:21 - Outro
In this episode I cover EQL's recent customer privacy incident in full detail and explain what happened, and why it shouldn't be considered as no big deal because incidents like this could potentially be company ending events.
I also talk about Nike suing The Shoe Surgeon and how coverage of the story seems to be ignoring that he's being accused of mass producing counterfeit sneakers. Allegedly.
Timestamps
00:00 - Cold Open
00:21 - Intro
02:38 - On Feet / Pickups
09:22 - Skips
12:57 - Upcoming
15:06 - Shoe Surgeon Sued By Nike
26:08 - EQL and Customer Data
29:22 - Disclaimers
33:17 - Kept The Same Energy
36:12 - Twitter Timeline of Events
46:46 - One Time Exception
51:38 - Tweets Deleted
53:45 - Blowback
57:16 - JBosston617's Side of the Story
01:00:52 - Morality and Companies
01:04:04 - Avoiding Company Ending Events
01:08:43 - Who's to Blame
Buy socks at https://shop.sockjig.com/
The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops.
You can find Corey Whatever at:
https://whateverindustries.com/
Twitter: @corey_whatever
Instagram: coreywhatever
Timestamps
00:00 - Intro 06:41 - Corey Whatever 07:21 - Starting Point with Retailers 13:14 - Working with Converse on the Lost Daze Weapon Low FNF 20:27 - Part 2 Reaction 21:30 - Working with Shopify on Drops 25:17 - Collabs are Awesome for Brands 28:19 - Nina Chanel Abney Jordan 3 Drop 32:43 - When Things Go Wrong 40:31 - FNF 46:34 - Resellers Cause Havoc 55:17 - Have You Seen The Backdoor 57:56 - Getting New Brands To The Next Level
Support the Jig, buy socks at https://shop.sockjig.com/
Premise
You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online.
Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we should explore. Finally we look at the logistics involved in warehousing and shipping 10k pairs.
If you like the episode, consider buying some Sockjig Socks: https://shop.sockjig.com/
Timestamps
0:00 - Cold Open: Pump Up The Volume
0:35 - Intro
02:14 - Premise: You’re Getting 10k Pairs of a Hype Dunk SB to Release
04:16 - Why a Nike SB Dunk for the Collab?
06:55 - Think of it Like You're Planning a Wedding
07:35 - Start With Why
08:56 - The Business of Collabs
13:54 - Release Strategy
14:40 - Marketing Plan
17:29 - A Sidebar on Location Clearance
21:03 - In-Store Raffle
25:19 - FNF / VIP
27:08 - Online Drop or Raffle
30:32 - To Backdoor, or Not To Backdoor
34:00 - Option 1: 100% Retail, No Backdooring
34:53 - Option 2: 80% Retail, 20% Backdoored at $200
36:39 - Option 3: 80% Retail, 20% Backdoored at $300
37:08 - Option 4: 50% Retail, 50% Backdoored at $350
38:13 - Option 5: Full Trophy Room Mode
38:45 - Recap
40:51 - Final Stock Allocation
42:46 - Logistics Plan
46:21 - Shipping 10k Sneakers
48:57 - 3PL - Third Party Logistics
53:25 - Did Any Pairs Fall Off the Truck?
54:05 - Backdooring Logistics
55:10 - Drop Time
56:30 - Customer Service
58:21 - What If the Online Drop Didn't Go Well?
01:01:22 - Post Release
This is a special edition Sockjig x Loose Laces Crossover episode all about Nike re-releasing grails like Wu-Tang Clan Dunk Highs and potentially Undefeated Jordan 4s.
Listen and Subscribe to Loose Laces Podcast
Apple https://open.spotify.com/show/7irgYwZjswyrUFCBtdio4T
Spotify https://podcasts.apple.com/us/podcast/loose-laces/id1623728170
YouTube https://www.youtube.com/@LooseLacesPod/
The Game Is The Game Socks available now at https://shop.sockjig.com/
This episode is about how to release a sneaker from a collaborator's point of view. I'll take a look at how they can create a release strategy that suits their needs. But first they need to know what are they trying to get out of a sneaker release and what are their core values. I also evaluate why sneaker releases are the way they are, taking a look at recent releases of Action Bronson, Nina Chanel Abney, and others. I'll answer why some choose raffle, or loyalty access or first-come first-served approach. Plus a lot more!
Links
New Socks Available Now! shop.sockjig.com
MLB Article I'm quoted in: Instant classic? New Balance unveils Ohtani 1, Shohei's first signature cleat
Sockilizer: The Raffle Simulator: https://www.sockjig.com/sockilizer/
Whatever Industries: https://whateverindustries.com/
Timestamps
0:00 Cold Open
00:12 Intro
01:25 Shohei Ohtani Article on MLB.com
04:42 How to Release a Collab Sneaker Series
07:07 On Feet
07:45 Pickups
12:09 Skips / Recent Releases
20:34 Misses
21:55 Don't Stop Disbelieving About Tomorrow
24:19 Skepta's Getting Royalties
27:59 Nike Stepping in the Drake v. Kendrick Beef
29:03 Kanye x Nike Not Happening
31:14 Kool Kiy Gets a Slap on the Wrist
33:28 Intro: UP NYC Lightning 17 Drop
38:35 How to Release A Collab Sneaker: Start With Why
41:26 The Why
48:11 The How: Designing a Release Strategy
54:11 Evaluating EQL
01:02:05 Rewarding Loyalty
01:04:35 The What: Did You Get it Right?
01:06:27 Post Mortem / Retrospective
01:09:50 JBalvin Release
01:10:29 Travis Scott Release
01:12:34 Action Bronson Release
01:14:30 Nina Chanel Jordan 3
01:17:29 HUF AM1
01:18:02 Outro
An in depth look at sneaker brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2024.
Timestamps
00:00 - Entrance
02:01 - Intro
04:33 - Opening Remarks
15:49 - State of Sneaker Market
17:41 - The Rise of EQL
19:30 - State of Reselling: Resell is Dead, Long Live Resell
21:24 - State of Resell Apps
23:15 - State of Sneaker Media
34:27 - State of Sneaker Retailers
36:33 - Boutiques and the Loss of Targeted Facebook Ads
38:51 - Big Box Retailers
40:20 - PacSun Supporting Independent Streetwear Brands
41:09 - State of Signature Basketball Sneakers
44:18 - A'Ja Wilson and Nike Gaslighting
47:04 - Too Many Signature Shoes?
48:16 - One Release a Year
51:06 - AE1 and Being On Offence
53:56 - State of Nike
58:43 - Dylan Raasch Leaving Nike
1:02:40 - State of Jordan Brand
1:09:19 - State of Nike SB
1:11:16 - State of Adidas
1:13:20 - New Balance is a Family Biz
1:17:47 - Asics: Getting GRs Over
1:19:48 - Reebok and Authentic Brands Group
1:27:13 - Other Brands: Salomon, Saucony, Puma, Hoka, On, Crocs, Luxury, Independent Brands
1:31:59 - Outro
In this episode, I talk about Nike’s marketing and shitty products problem. I also talk about my trip to Japan, how Instagram is a key for vacation planning, what I wore and what Japanese were wearing. I also talk about shopping and a give a brief history Ginza, the birthplace of Japanese Fashion. Other topics include the Bode Astrograbber release and how Hidden NY has no point of view.
Timestamps
00:00 - Newsradio Cold Open
00:21 - Intro
03:09 - Pickups / Skips / Misses
04:54 - Skips
06:35 - Misses
08:47 - Bode Astrograbbers
13:19 - Hidden NY Asics
20:42 - Nike and Goat
24:51 - Nike's Marketing and Shitty Products Problem
29:41 - Nike's AI Designed Sneakers
31:39 - Nike and MLB Fanatics Deal
33:35 - The Sword of Donahue
37:08 - Big in Japan
41:09 - Picking a Travel Sneaker
42:02 - Clothing for Japan
45:01 - Initial Thoughts in Japan
48:42 - Cash Money
49:42 - Language
50:51 - Food
54:12 - Transportation
57:07 - Sneakers Japanese Wear
59:52 - Clothing Japanese Wear
1:01:36 - Shopping
1:08:37 - Ginza and the History of Japanese Men's Fashion
1:15:19 - Closing Thoughts
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