In this episode I talk about how sneaker brands can get stale and what do they need to do to stay relevant in light of the lack of hype for recent A Ma Maniere releases, and even Bodega store closures. I also discuss how newer brands and releases must be more persona based in this day and age, particularly looking into UnheardOf's recent releases.I also discuss Zadeh Kicks Pleads Guilty, Nike News, What Happened to Air Max Day and why don’t they call it Air Max Day any more? I wonder if StockX Verified Seller program has a strike team auditing resellers. Plus a lot more!Timestamps00:00 Intro04:45 On Feet05:50 Pickups: Nigel Brick by Brick Jordan 4 10:04 Pickup: Kith 997.5 Easter11:20 Pickups: Kobe 6 Dodgers & Action Bronson 990v612:12 Misses: Jordan 4 SB Navy12:48 Recent Releases13:17 Supreme Air Max 113:52 Salehe NB 991v2 Grimace be the Shoe14:39 JaeTips Saucony Jazz 9 - I Love You But I'm Busy18:32 Unheardof Adidas Adistar Cushion 3 Piggy Runners20:32 Air Max 95 Neon22:00 A Ma Maniere Pack23:53 New Balance Spring Releases and Kith vs Packer 25:28 Zadeh Kicks Pleads Guilty29:07 Nike Earnings, DTC Shareholder Lawsuit 31:03 Tinker Got a Weird Case33:10 What Happened to Air Max Day?37:31 StockX Verified Seller Program47:12 Should Bodega Be Saved?54:25 Staying Relevant / Not Getting Stale58:08 Persona Based Brands59:51 UnheardOf Case Study