Premise
You own a fictional skateshop in San Francisco called Ice Age Skate and you're getting 10k pairs of a Dunk SB to release in-store and online.
Let's create a release strategy plan for a hype collab sneaker, and decide how we want to release in-store, to fnf/vip, and online. We'll also do some Backdoor Math and decide if that's an option we should explore. Finally we look at the logistics involved in warehousing and shipping 10k pairs.
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Timestamps
0:00 - Cold Open: Pump Up The Volume
0:35 - Intro
02:14 - Premise: You’re Getting 10k Pairs of a Hype Dunk SB to Release
04:16 - Why a Nike SB Dunk for the Collab?
06:55 - Think of it Like You're Planning a Wedding
07:35 - Start With Why
08:56 - The Business of Collabs
13:54 - Release Strategy
14:40 - Marketing Plan
17:29 - A Sidebar on Location Clearance
21:03 - In-Store Raffle
25:19 - FNF / VIP
27:08 - Online Drop or Raffle
30:32 - To Backdoor, or Not To Backdoor
34:00 - Option 1: 100% Retail, No Backdooring
34:53 - Option 2: 80% Retail, 20% Backdoored at $200
36:39 - Option 3: 80% Retail, 20% Backdoored at $300
37:08 - Option 4: 50% Retail, 50% Backdoored at $350
38:13 - Option 5: Full Trophy Room Mode
38:45 - Recap
40:51 - Final Stock Allocation
42:46 - Logistics Plan
46:21 - Shipping 10k Sneakers
48:57 - 3PL - Third Party Logistics
53:25 - Did Any Pairs Fall Off the Truck?
54:05 - Backdooring Logistics
55:10 - Drop Time
56:30 - Customer Service
58:21 - What If the Online Drop Didn't Go Well?
01:01:22 - Post Release