Smart in Public

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Smart in Public

Katie Boysen & Katie Dufficy

51 episodes

1 week ago

In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...

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Society & Culture,

All content for Smart in Public is the property of Katie Boysen & Katie Dufficy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...

Show more...

Society & Culture,

Episodes (20/51)

Smart in Public

Why Checking Your Own Boxes Beats Chasing Titles with Jess Aptman, Chief Communications Officer, Zocdoc

In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...

1 week ago

47 minutes

Smart in Public

Fifty and Fabulous

In the 50th episode of Smart in Public, The Katies unpack the fallout from Salesforce CEO Marc Benioff’s recent controversial comments and what it reveals about the modern relationship between leadership, communication, and reputation. They explore how Benioff’s remarks led to public backlash and even a Salesforce Foundation board member’s resignation, raising deeper questions about how powerful CEOs perceive risk, influence, and accountability. The conversation examines the role of communica...

2 weeks ago

41 minutes

Smart in Public

Climate Comm's Boldness Imperative w/ Corina Standiford, VP of Communications at Elemental Impact

Think climate communications is all doom, gloom, and corporate greenwashing? Corina Standiford, VP of Communications at Elemental Impact, is here to flip that narrative. In this episode of the Smart In Public podcast, Corina sits down with The Katies to break down why the biggest climate week ever happened this year—despite what the political headlines want you to believe—and what that means for every communications professional watching this space. Why this episode hits different: 🌍 The narr...

3 weeks ago

40 minutes

Smart in Public

We weren't raptured

In this week's episode of Smart in Public, The Katies dissect Jimmy Kimmel's media controversy involving FCC threats + Disney's response strategy and Australia's Optus telecommunications crisis that left customers unable to call emergency services. This episode unpacks what happens when crisis management goes right—and catastrophically wrong. What we covered for Jimmy The FCC's unprecedented response: How FCC Chairman Brendan Carr threatened ABC's broadcast licensesDisney's communication stra...

1 month ago

50 minutes

Smart in Public

Communities, Presence, and Experiences are Your New Brand Survival Kit with Christine Choi, Partner and Head of Brand Communications at M13

The Katies are back from our Season 2 intermission to bring you a conversation that goes deep—because that's the only way that Christine Choi, Partner and Head of Brand Communications at M13, knows how (and we wouldn't change a thing). There's a reason why leaders like Sir Richard Branson have trusted Christine with their messaging, programs, and comms strategies over the years. She thinks deeply, considers all angles, and strongly believes that communications isn't just about getting y...

1 month ago

54 minutes

Smart in Public

Season 2 Intermission - we're back Sept 23!

If you skip this episode you're going to miss an epic 5 6 7 8. Also, moving forward, you can just assume that when those count-ins are over the top, we do not have a guest. lol The Katies are taking a couple weeks off and will be back Sept 23 with a guest you're not going to want to miss!! Here's a hint: we'll SEA you then! Connect with us on: Instagram TikTok Web Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

2 months ago

4 minutes

Smart in Public

Surviving the Communications Career Hunger Games w/ Gab Ferree

This week the Katies had Gab Ferree, founder of Off the Record and former VP of Global Communications at Bumble, on the show and she doesn't hold back. For the listeners, our emotion-driven chat and sentence-finishing will be a fun ride, but trust me when I say editing this episode was a (worth-while) nightmare. 😂 If you're tired of surface-level industry conversations and want the unfiltered truth about where communications careers are heading, this one's for you. What makes this episo...

2 months ago

1 hour 2 minutes

Smart in Public

Why Medium's CEO wants to bring back thought leadership

Ever wonder what the CEO of Medium—the platform where millions go for real, thoughtful content—thinks about authentic communication in our AI-slop-everywhere world? Tony Stubblebine dropped some serious truth bombs on this episode of Smart In Public that every communications professional needs to hear. While everyone's panicking about AI taking over content creation, Tony argues that authenticity and genuine thought leadership are becoming more valuable, not less. His hot take? Everyone has e...

2 months ago

58 minutes

Smart in Public

Our Newsletter Queen Spills the Industry Tea: Eleanor Hawkins, author of the Axios Communicators newsletter

This week on the Smart in Public podcast, the Katies welcome Eleanor Hawkins, author of the Axios Communicators newsletter to discuss the evolution of communications roles, the impact of AI on the industry, and the importance of authentic leadership. Eleanor shares insights and predictions into the communications industry based on her work on the Axios Communicators newsletter, including the challenges faced in the current job market, the dynamics of the return to office, agency struggl...

2 months ago

56 minutes

Smart in Public

Is IR the Hardest Communications Job in Business? with John Cummings, Managing Director, CFO, and COO at Smith Point Capital

Most PR professionals think investor relations is just about spreadsheets and earnings calls—but John Cummings, Managing Director, CFO, and COO at Smith Point Capital, proves that IR is actually advanced brand storytelling attached to VERY big dollar signs. In this episode of Smart in Public, John unpacks how investor relations professionals master the art of narrative control when (sometimes!!) billions of dollars hang in the balance. From his unconventional path from political science to th...

3 months ago

52 minutes

Smart in Public

Demystifying the IPO for comms with Daniella Vallurupalli

In today's episode of the Smart in Public podcast, the Katies welcome Daniella Vallurupalli, VP and Head of Global Communications at Cloudflare, to demystify the role of communications professionals during the IPO process. Daniella shares the importance of preparing for an IPO well in advance (with some incredibly helpful tips on how to do that), how to get a S.E.A.T. at the table throughout the entire process, and the unique challenges faced by comms teams when trying to navigate a tim...

3 months ago

1 hour 1 minute

Smart in Public

Expectations, customer service, and your CEO could be causing a comms disconnect trifecta

In this week's episode of the Smart and Public podcast, the Katies dig into the crisis recently faced by Qantas, Australia's most well-known national airline, following a significant data breach earlier this month. Hot topics were the implications of the breach on customer trust and loyalty, the challenges of crisis communication in today's instant-info digital age, and the importance of CEO messaging and transparency in rebuilding brand reputation. A use case that we touched on was the...

3 months ago

43 minutes

Smart in Public

Navigate the shifting startup ecosystem with Alex Konrad, Founder & Editor of Upstarts Media

In this episode of the Smart in Public podcast, the Katies welcome friend of the pod and everyone's favorite startup journalist Alex Konrad, Founder & Editor of Upstarts Media. The big topic on the table was getting a better sense of the direction startup news reporting is heading -- from industry predictions all the way down to some real tactical stuff like how to pitch Substack journalists. The conversation also covers the challenges of navigating the media landscape, the ro...

3 months ago

48 minutes

Smart in Public

Bezos Spectacle, Protesticals, Big Wallets & Watching the NYC Mayoral Race

It's Season 2 of the Smart in Public podcast! The Katies kick off the new season with something old and something new, because we can't stop trying to understand the world that is Bezos, even if it means we're talking about them for the third time since the inception of the podcast. The implications on celebrity culture and brand perception are just too good. We also get pretty spicy on the New York mayoral race, highlighting the generational shift in politics, the importance of authent...

4 months ago

38 minutes

Smart in Public

37 - You are the brand now

Moving forward, let's just assume all episodes are hot takes, ok?? Today, the Katies dissect the article 'You are the brand now' written by Kira Klaas in her On Brand Substack to unpack the evolving landscape of personal branding and its implications for corporate strategy and consumer behavior. We know that individuals are becoming brands themselves, and recognize the importance of visibility over skill, but how does that affect the changing expectations of employees in the workp...

4 months ago

42 minutes

Smart in Public

36 - Hot Take: The New Era of PR

In Episode 36 of the Smart in Public Podcast, the Katies kick off with a shameless plug of the launch of Boysen's new business, Comms People and there was not a dry pit in the house as she talked about it for the first time publicly. The hot takes were really about the insights Boysen pulled from the Haymaker Media Summit, which mainly focused on the evolving role of AI in journalism and the importance (and hesitation) of go-direct communication strategies in public relations. We chat t...

5 months ago

40 minutes

Smart in Public

35 - Create brand content that serves both your business and your career with Fana Yohannes

In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the importance of a consistent online presence (with tips on how to actually do it without burning out). The evolution of networking is ongoing in the digital age, and Fana walks us through how to effectively develop content creation strategies for social m...

5 months ago

54 minutes

Smart in Public

34 - The common thread between ROI and trusted storytelling with Cristin Culver

This week on Smart in Public, the Katies welcome Cristin Culver, founder of Common Thread Communications, to the pod. Cristin's approach to comms is unique -- and it has to be given she works across the Fintech, Proptech, and Legaltech industries. Her highly ROI driven comms strategies remove the safety net of saying 'comms is hard to measure' from her vocabulary, and her clients love her for it. Learn how Cristin uses hybrid comms strategies, including the power of local storytelling, and he...

5 months ago

55 minutes

Smart in Public

33 - Hot Take: Emma Grede's work-life balance & would you work for Elon Musk?

It's another Hot Take episode and The Katies are in a mood. Hot Take #1 (2:02): Emma Grede's statements around work-life balance were not completely out of line - she was just lacking tangible examples in her messaging. Hot Take #2 (25:30): X's search for a new comms lead validates that comms is a critical role at the leadership table. Takeaways Work-life balance is often viewed differently by CEOs and employees.CEOs need to provide examples of HOW they maintain work-life balance ...

5 months ago

41 minutes

Smart in Public

32 - How to run successful comms programs in Asia with Zixin Chai

In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia. Zixin guides Boysen & Dufficy through the challenges of working with multinational clients in Asia, cultural nuances, and the current talent pool in Singapore (where she's based). We also explore the media landscape, shifts in the communications industry, and the growing significance of internal communicatio...

6 months ago

55 minutes