In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...
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In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...
In this week's episode of Smart in Public, The Katies dissect Jimmy Kimmel's media controversy involving FCC threats + Disney's response strategy and Australia's Optus telecommunications crisis that left customers unable to call emergency services. This episode unpacks what happens when crisis management goes right—and catastrophically wrong. What we covered for Jimmy The FCC's unprecedented response: How FCC Chairman Brendan Carr threatened ABC's broadcast licensesDisney's communication stra...
Smart in Public
In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...
