In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...
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In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...
In Episode 36 of the Smart in Public Podcast, the Katies kick off with a shameless plug of the launch of Boysen's new business, Comms People and there was not a dry pit in the house as she talked about it for the first time publicly. The hot takes were really about the insights Boysen pulled from the Haymaker Media Summit, which mainly focused on the evolving role of AI in journalism and the importance (and hesitation) of go-direct communication strategies in public relations. We chat t...
Smart in Public
In an industry obsessed with job-hopping, Jess Aptman, Chief Communications Officer at Zocdoc, has been at the company for 13 years and she's here to tell you why loyalty isn't a dirty word. In this refreshingly honest conversation with The Katies, Jess breaks down what it actually takes to build a communications function from survival mode to strategic powerhouse, and why the best career move might be doubling down instead of moving on. This episode is a masterclass in (what some people mi...
