In this episode, we explore how Eric Calderon turned a lifetime of martial arts training into a thriving career in media and YouTube strategy. From teaching Aikido in Japan to producing content for major brands, Eric shares the mindset and discipline that fueled his creative journey.
What you'll learn:
If you're a creator, entrepreneur, or business owner looking to build your brand through video, this conversation offers a masterclass in starting where you are and growing with purpose.
Connect with Eric:
https://www.youtube.com/@ErikCalderon
https://www.contentguaranteed.com/
https://www.shinkikan.com/
Tired of low open rates, high unsubscribe numbers, or getting flagged as spam? In this episode, we break down how to send emails your audience actually wants to read without being pushy or salesy.
You'll learn a simple mindset shift that helps you craft email content your audience will look forward to. Whether you're running a business or managing a list, this strategy helps you connect authentically and boost engagement.
Find out why most emails get ignored and how to flip the script by focusing on value, relevance, and real connection.
Stop spamming. Start helping. Watch now to learn a better way to email.
Ever received advice that sounded brilliant, but when you applied it to your business, it completely flopped? You're not alone. In this episode, we explain why most business advice fails and how the stage of your business plays a critical role in what actually works.
You’ll learn:
Why advice from successful people often doesn’t apply to your situation
The key differences between startup, growth, and mature business needs
How to identify your business stage and the real problem you need to solve next
Before you follow the next piece of “expert advice,” make sure it fits where your business is right now. Watch this episode to get clarity and avoid costly missteps.
The NBA is facing a major trust crisis, and the fallout could cost billions. But this isn’t just a sports story. It’s a powerful wake-up call for small business owners and entrepreneurs.
In this video, we break down what the NBA scandal reveals about brand trust, employee risk, and how fragile even the biggest empires can be. More importantly, you’ll uncover how to protect your business from the ripple effects of one bad decision by a team member, partner, or subcontractor.
Learn how to audit your risk points, build a culture that defends your brand, and turn moments of public mistrust into opportunities to stand out.
Watch now to see what the NBA's trust issues could mean for your business.
What would you risk for just a little more money? Your business, your reputation, your freedom?
In this episode, we break down the real-life story of NBA star Terry Rozier, who made over $25 million a year and is now facing federal gambling charges. But this isn't just about sports. It's a wake-up call for every entrepreneur navigating high-stakes decisions.
You'll learn why knowing your "enough" matters, how small compromises can destroy years of trust, and the role of accountability in protecting your personal brand. This story is a mirror. While your version may not make headlines, the consequences can still be just as real.
Watch now to learn how to build a business on integrity and avoid the kind of mistake that can cost everything.
Ready to start a business from home but not sure where to begin? In this episode, you'll learn six clear, practical steps to help you go from idea to income without getting stuck in busywork or overwhelm.
✅ See why competition is actually a good sign
✅ Learn how to validate your business idea before spending money
✅ Find out what customers really want and how to ask them
✅ Understand when it's time to register your business
✅ Get simple strategies to land your first sales
✅ Focus your marketing on one or two proven channels
This is a straightforward guide for launching a home business with confidence. Watch now to take your first step toward working for yourself.
Think launching a business with no competition is the dream? Think again. In this episode, we explore why entering a crowded market might actually give you the best shot at success.
You'll learn how established industries offer proven demand, existing market research, and clearer messaging strategies. We also explain why trying to start something completely new can cost you more in time, money, and stress.
Plus, hear the story of a roofer who built a thriving business by specializing in a niche within one of the most saturated markets out there.
If you're starting a business or refining your offer, this insight could help you avoid common mistakes and build smarter from day one.
Promoting your top-performing employees might seem like the obvious path to growth, but what if it's actually hurting your team? In this episode, we explore the hidden costs of moving people into management roles they’re not suited for.
You’ll learn why excelling in a task-based role doesn’t automatically translate to leadership success, and how forcing promotions can lead to frustration, stress, and breakdowns in team dynamics. Discover a healthier way to structure your business that rewards mastery and alignment, not just title changes.
If you've ever wondered why a great employee falters after a promotion, this video is for you.
Many business owners believe that doing great work will automatically attract more customers through word of mouth. But if that were true, why do the biggest brands in the world still spend millions promoting themselves? In this video, we explore why relying only on referrals keeps your business stuck and what you can do instead.
Discover practical ways to supercharge word of mouth while building systems that actively get your business noticed. Learn how to turn satisfied customers into promoters, stay visible through consistent marketing, and make sure the world actually knows about what you do.
If you’ve ever felt like your business is a “best-kept secret,” this episode will show you how to change that. Watch now to learn how to attract more customers, grow your reach, and finally stop waiting for referrals to roll in.
Feeling trapped by the very business you built to give you freedom? You’re not alone. In this episode, we explore why so many small business owners end up working 12 to 16 hour days, with no time left for family, fun, or themselves.
Discover the hidden mindset that might be keeping you stuck and how a simple shift in thinking can start to unlock the freedom you were chasing in the first place. You'll hear real examples of entrepreneurs who broke free, and how you can begin that same journey.
Watch now to take the first step toward building a business that gives you freedom, not a cage.
After 260 episodes and a full year of daily podcasting, Jason Mackenzie reflects on the highs, the lessons, and the unexpected growth that came with showing up every single weekday. From staying consistent to finding his authentic voice, this milestone episode unpacks the personal and professional transformation behind the mic.
You’ll hear what worked, what didn’t, and how stepping away from scripts and embracing storytelling changed everything. Whether you're a small business owner, aspiring creator, or someone looking to build visibility through content, this episode offers honest insights and hard-won wisdom.
Tune in to hear how Jason’s journey may inspire your own, and find out what’s next for Small Business, Big Visibility.
Are you constantly grinding, doing everything yourself, and still feel like you're barely keeping your business afloat? You’re not alone. Many small business owners feel trapped between low prices and no help.
In this episode, we break down why you feel like you can’t raise prices or delegate, and how that belief is keeping you stuck. You’ll learn why your work feels irreplaceable, what’s really stopping you from hiring support, and how your customer’s perception of value affects your ability to charge more.
Discover a smarter, step-by-step way to offload tasks, communicate value, and begin freeing yourself from the daily grind.
Watch now to start turning your cage into wings of freedom.
Is the NFL strengthening its brand or risking long-term damage? In this episode, we dive into the controversy surrounding Bad Bunny's selection as the Super Bowl halftime performer and what it reveals about the NFL’s evolving branding strategy.
You'll hear how the league is trying to expand beyond its traditional, male-dominated U.S. audience by tapping into global music icons like Bad Bunny. We explore whether this bold branding move helps grow the NFL brand or alienates its most loyal fans. Drawing comparisons to Cracker Barrel, we examine how businesses manage backlash while chasing new markets.
Will this strategy elevate the NFL’s brand or create lasting fallout? Watch now and share your take in the comments.
What if the biggest threat to your team's success isn’t poor skills, but poor energy? In this video, we explore a powerful study that reveals how just one negative person can drag down an entire group’s performance by up to 40%.
You’ll learn how negativity spreads, how energy impacts team dynamics, and why leaders play a crucial role in setting the emotional tone. Discover practical insight on identifying toxic influences and choosing to lead with intentional, positive energy.
If you're leading a team, at work or in life, this message will shift how you see your role.
Watch now and learn how to lead the energy, not just the people.
Most people think small businesses fail because of money, sales, or bad strategy, but that’s only part of the story. In this episode, we explore the deeper, often overlooked reason why so many entrepreneurs shut down: they lose hope.
You’ll hear how emotional resilience, mindset, and the ability to keep going after setbacks are critical to long-term success. This video unpacks the internal battles business owners face and how shifting your perspective can be the key to surviving and thriving.
If you’re in the thick of it and questioning if it’s worth continuing, this message is for you.
What if the biggest problem in your business… isn’t the real problem at all?
In this episode, we explore why many entrepreneurs and leaders waste time, money, and energy trying to fix surface-level issues while the root cause goes unchecked. You’ll hear a real-world example of a business owner who thought more space would solve everything, only to discover a deeper operational issue at play.
You’ll learn practical steps to shift out of reaction mode, reduce the mental noise, and gain clarity so you can identify and solve the right problems in your business.
Watch now to gain perspective and take smarter action that leads to real change.
What if the real competitive edge in business isn’t pricing or tech, but how you treat people? In this episode, we explore the three "Golden Rules" and why only one of them leads to lasting success.
Discover how treating others the way you want to be treated creates stronger customer relationships, builds trust, and fuels long-term growth. Learn how short-term, scarcity-driven strategies can backfire, and why businesses that lead with empathy create loyalty that money can’t buy.
If you’re serious about building a business that lasts, it starts with how you treat your customers.
Why do so many businesses lose customers, and what can you do differently? In this episode, we explore why relying on word of mouth and outdated methods leads to customer churn, and how to fix it.
You'll learn how treating business like a battlefield reveals a powerful truth: without the right systems, tools, and strategy, you're leaving your customers vulnerable to the competition. But it doesn't have to be that way.
Discover how serving your customers better, from their perspective, can become your greatest competitive advantage. Whether it's improving communication, rethinking your CRM strategy, or training your team for consistency, success comes down to one thing — how well you serve.
Comment below: How do you serve your customers better? Let’s learn from each other.
If your business feels like it’s hit a ceiling, this video will help you uncover why. Many entrepreneurs keep focusing on what’s already working, like sales, fulfillment, or networking, while ignoring the one area that’s truly holding them back.
Learn how to identify what stage your business is in, understand what to prioritize at each level, and see why neglecting your brand clarity can stall your growth. Discover how defining who you serve, what you offer, and what your company stands for can align your team and improve the customer experience.
Watch now to find the hidden reason your business is stuck and what to do about it.
Behind the scenes of our thoughts, many of us are unknowingly running our own mental green screen. We edit out truths we’d rather not face and replace them with comfortable illusions. In this episode, we explore how this subconscious revisioning can distort reality and quietly sabotage your business, relationships, and customer experience.
Learn how these mental edits can create disconnects with customers, partners, and even yourself. Recognizing these "green screen moments" is key to realigning with truth and producing results that reflect your real intentions.
Watch now to uncover where fantasy may be replacing fact in your thinking and how to recalibrate before it's too late.
