Is the NFL strengthening its brand or risking long-term damage? In this episode, we dive into the controversy surrounding Bad Bunny's selection as the Super Bowl halftime performer and what it reveals about the NFL’s evolving branding strategy.

You'll hear how the league is trying to expand beyond its traditional, male-dominated U.S. audience by tapping into global music icons like Bad Bunny. We explore whether this bold branding move helps grow the NFL brand or alienates its most loyal fans. Drawing comparisons to Cracker Barrel, we examine how businesses manage backlash while chasing new markets.

Will this strategy elevate the NFL’s brand or create lasting fallout? Watch now and share your take in the comments.