Think launching a business with no competition is the dream? Think again. In this episode, we explore why entering a crowded market might actually give you the best shot at success.

You'll learn how established industries offer proven demand, existing market research, and clearer messaging strategies. We also explain why trying to start something completely new can cost you more in time, money, and stress.

Plus, hear the story of a roofer who built a thriving business by specializing in a niche within one of the most saturated markets out there.

If you're starting a business or refining your offer, this insight could help you avoid common mistakes and build smarter from day one.