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Simply Sales and Marketing
Simply Sales and Marketing
44 episodes
9 months ago

A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two.


Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships


About us: Charlotte, Robert and Sam are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing.


Find out more at: https://simplysalesandmarketing.com



Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Careers,
Entrepreneurship
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All content for Simply Sales and Marketing is the property of Simply Sales and Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two.


Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships


About us: Charlotte, Robert and Sam are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing.


Find out more at: https://simplysalesandmarketing.com



Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
Careers,
Entrepreneurship
Episodes (20/44)
Simply Sales and Marketing
Why your followers and likes don't convert on LinkedIn
In this episode Charlotte and Sam spoke to Richard Moore and got a LinkedIn masterclass...why you must have an effect on the audience so you don`t shop around, how engaging 1 on 1 wins deals and that interaction makes the difference NOT the alogrithm.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
28 minutes 1 second

Simply Sales and Marketing
Will cold emails die in 2023?
In this episode, Charlotte and Rob talk to Jesse Oulette on how to avoid your cold emails going to spam, but also why cold emails may completely die out in 2023! Also Jesse shares his views on how you need to do less with people and more with tech... build systems!

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
26 minutes 16 seconds

Simply Sales and Marketing
Have some ethics!!
In this episode, Charlotte and Sam talk to Evan Patterson on why an ethical mindset and diversity at all levels is crucial in business. How everyone needs to stop be loyal to a company and why you need to be loyal to people, ethics and morals to succeed.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
22 minutes 11 seconds

Simply Sales and Marketing
From SDR to founder at 26 years old
Charlotte and Rob talk to Mattia Schaper, a young entrepeneur who went from SDR at Salesloft to setting up her own company at a young age. She discusses how she saw an opportunity, took the plunge and although faced many challenges, how building a huge following ensures she has a constant stream of business

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
27 minutes 9 seconds

Simply Sales and Marketing
How to go viral in sales
In this episode Charlotte and Rob talk to Rob Boston on what makes for a raving personal brand and tells us one thing that is the secret sauce when creating great content. Also how you can go from an average seller to one that produces viral content and that you need to be confident in posting bad content, then you`ll get confident posting good content!

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
24 minutes 54 seconds

Simply Sales and Marketing
How 15 years in sales led to a 6 figure business in 5 months
In this episode Charlotte and Sam talk to Leslie Venetz on how she made the transition from sales to successful business owner and what she would have loved to have known when she began. How everyone needs to move away from seller centric and go to a buyer centric mentality in sales and marketing, which tasks you need to be automating (and not all of them!), and is this the return of.... THE FAX MACHINE?!

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
25 minutes 34 seconds

Simply Sales and Marketing
Multi-threading and conviction
In this episode Sam and Charlotte talk to Salman Mihuddin on why you need to be multi-threading and getting more stakeholders involved, and how having conviction in what you sell in crucial. Also, how he wished he knew this one thing that would have accelerated his sales career growth by 2/3x, and that you need to speak the same language as your prospect, don't use your own business jargon!

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
24 minutes 4 seconds

Simply Sales and Marketing
Is this the end of sales?
In this episode, Charlotte and Rob talk to Ricky Pearl on how the SDR role should fall under the marketing department and how you need to be original with your approach to LinkedIn - not the same old crap everyone else posts. Also, his thoughts on why 30-40% of junior sales roles won't exist in the future!

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
27 minutes 42 seconds

Simply Sales and Marketing
Why attribution matters
In this episode, Charlotte and Rob talk to Amelia Taylor on why attribution and social attribution matter so much in sales and marketing and how you need to be documenting everything! Also a plea to TALK TO THE OTHER SIDE - someone in sales if you're in marketing and vice versa, collaborate and join communications efforts...stop fighting.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
26 minutes 22 seconds

Simply Sales and Marketing
What could be worse than SaaS sales?
In this episode, Charlotte talks to Junior Lartey on how you shouldn't let one horrific cold call put you off (even if they tell you to f*** off!) and the importance of staying humbled and focused. Also, how you need to give yourself permission to engage with end users and stakeholders outside of the decision makers, and the lessons he learnt from selling religion.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
23 minutes 19 seconds

Simply Sales and Marketing
How to nail a cold email
In this episode, Charlotte and Rob talk to Will Allred on why cold emails drive more meetings (meaning more sales) and how you should be focusing on your conversion rate, not your open rates! Also, how researching is crucial when reaching out to a prospect and Will on the ultimate tips on creating effective email campaigns.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
33 minutes 55 seconds

Simply Sales and Marketing
How to go about complex selling
In this episode, Charlotte and Sam talk to Dustin Brown on how to deal with complex sales. What to do when selling up to 7 figure deals with more than 90 stakeholders!

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
20 minutes 52 seconds

Simply Sales and Marketing
Being a female SDR and how to crush it
In this episode, Charlotte and Rob talk to Jill Bruno on how fear and risk is a must for success in sales and that you need to be focusing on what you CAN control, not on what you can`t. Also, her story on how she became a killer SDR and the lessons she learnt along the way.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
23 minutes 10 seconds

Simply Sales and Marketing
When you don't take no for an answer in sales?
In this episode, Charlotte and Rob talk to Tom Alaimo on how he was rejected from Gong the first time he applied and how he managed to get the job the second attempt; the art of not giving up. Also, Tom gives 4 killer takeaway tips for your outbound prospecting that will change the way you work.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
25 minutes 34 seconds

Simply Sales and Marketing
From addiction to aspiration
In this episode, Charlotte and Rob talk to Landon Meyer on how he overcame his addiction and found success in an unlikely place, touching upon transferable skills between working in a restaurant and in sales. What makes a good SDR (and with tips), and how you need to focus below the power line and target prospects of all levels.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
24 minutes 37 seconds

Simply Sales and Marketing
Sales Just Do Nothing
Rob and Sam talk to Nick Davies about how he manages to truly align sales and marketing, and the difference between centralised/decentralised functions. Plus, why you need to know your product, how a bad salesperson makes sales and the easiest people to sell to are.....

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
22 minutes 55 seconds

Simply Sales and Marketing
How to nail your cold call opener
In this episode, Charlotte and Rob talk to Tom Slocum on how to break the mould in selling and on-going self reflection is the key to better performance. Why he HATES permission-based openers (and what they are) and drops his wisdom on how pausing and listening changed his selling game.

Hosted on Acast. See acast.com/privacy for more information.

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3 years ago
28 minutes 53 seconds

Simply Sales and Marketing
Rethink the way you sell and sell like you
In this episode, Charlotte and Rob talk to Jeff Bajorek on how you need to stop doubting yourself, know your own intuition and sell LIKE YOURSELF! Also, Jeff issues a warning that all posers in sales will eventually be outed, and how beginning a career in sales left his mum horrified.

Hosted on Acast. See acast.com/privacy for more information.

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3 years ago
25 minutes 47 seconds

Simply Sales and Marketing
How to become the #1 LinkedIn Sales Expert
In this episode, Charlotte and Sam talk to Daniel Disney on how he became the #1 Most Influential Sales Expert on LinkedIn and how to craft a personal brand, whilst anchoring credibility (you need both). Also, how you can balance your personal story with professional to create a watertight personal brand, and the lessons he has learnt after training 2,500+ salespeople globally.

Hosted on Acast. See acast.com/privacy for more information.

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3 years ago
22 minutes 52 seconds

Simply Sales and Marketing
Subscription sales to SaaS superstar
In this episode, Sam and Rob talk to Russell Bradley-Cook on how trust is the most important factor for functional alignment and his fascinating journey from subscriptions to SaaS at Hubspot. Also, how sales and customer success are absolutely crucial when it comes to product development and feedback, and that you can't convince everyone...so don't bother!

Hosted on Acast. See acast.com/privacy for more information.

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3 years ago
24 minutes 24 seconds

Simply Sales and Marketing

A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two.


Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships


About us: Charlotte, Robert and Sam are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing.


Find out more at: https://simplysalesandmarketing.com



Hosted on Acast. See acast.com/privacy for more information.