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Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
490 episodes
2 days ago
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Business,
Marketing
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All content for Side Hustle Pro is the property of Nicaila Matthews Okome | Side Hustle Pro Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Business,
Marketing
Episodes (20/490)
Side Hustle Pro
481: Why Pivoting Isn’t Failure (My Real Story)

For a long time, I believed pivoting meant I had failed. But now, I’ve learned that pivoting is actually proof that you’re still growing, still expanding, and still in motion.


In this episode, I open up about why I recently applied for a job, how it connects to everything I’ve built with Side Hustle Pro, and the lessons I’m learning in this new season.


In this episode, I share:

  • Why pivoting is feedback, not failure
  • How every pivot stacks and nothing is wasted
  • The dangers of comparison and how to release shame
  • Why pivots prepare you for your next expansion season


Highlights include:

00:00 Intro

02:20 What pivoting really means

07:05 Why I applied for a new role

11:45 Lessons from past pivots that shaped Side Hustle Pro

16:20 How comparison creates false shame

20:59 Why pivots keep you in motion

25:00 The role of podcasting in creating new opportunities

28:00 Closing thoughts + live class invite


Watch episode 481 on YouTube and listen on all podcast apps


Links mentioned in this episode

  • Register for my free class: https://sidehustlepro.lpages.co/your-first-1000-downloads/


Announcements

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Click here to subscribe via RSS feed (non-iTunes feed): sidehustlepro.libsyn.com/rss


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro



Hosted on Acast. See acast.com/privacy for more information.

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1 day ago
24 minutes 41 seconds

Side Hustle Pro
480: My Life Was Running Me Until I Took This Step

In this solo Expansion Era episode, I’m opening up about a turning point in my journey: when I realized my life was running me, not the other way around. I share the step I took to shift that dynamic and the five powerful lessons that continue to guide me today. From building discipline like a muscle, to falling in love with the process, to tracking effort over outcomes, these lessons are helping me reclaim balance, confidence, and control. I’m still in the process myself, but I know these insights can help you start running your life, too.


In this episode I share:

  • Why focusing on the muscle you’re building matters more than the result
  • How to fall in love with the process and romanticize the mundane
  • The importance of tracking the process, not just the outcomes
  • How to recognize and adjust for your shortcomings
  • Why letting go of rigid expectations opens the door to more wins


Highlights include:

  • 00:00 Intro
  • 02:26 Lesson 1: Focus on the muscle, not the results
  • 07:12 Lesson 2: Fall in love with the process
  • 11:24 Lesson 3: Track the process, not the result
  • 16:05 Lesson 4: Adjust for your shortcomings
  • 21:16 Lesson 5: Let go of expectations & celebrate small wins
  • 25:32 Closing thoughts + invitation to my live class


Links mentioned on this episode

Register for my free class: https://sidehustlepro.lpages.co/your-first-1000-downloads/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

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1 week ago
25 minutes 11 seconds

Side Hustle Pro
479: When Business Gets Hard, Do This (Don’t Quit)

This week, I’m back in the Expansion Era to go deeper into how to slow down without quitting, especially when business (or life) feels heavy. I’m sharing my own experiences navigating tough seasons in entrepreneurship, what it means to identify and pull your levers, and how I stabilize myself before getting back into action. From sponsorship slowdowns to shifting income streams, I walk you through the real strategies I use to find balance and keep moving forward.


In this episode, I share:

  • Why slowing down is not failure and how to recognize the season you’re in
  • What it means to identify and pull your three key levers for income
  • How I use AI tools to simplify the job search when needed
  • The importance of pausing before making big decisions
  • Why your revenue is flexible, but your identity is not


Highlights Include:

  • 00:00 Intro
  • 02:00 When business slows down and how to stabilize
  • 05:00 Understanding and defining your three levers
  • 08:00 Tabitha Brown’s advice on getting a job as a lever
  • 12:00 How AI can help tailor resumes and applications
  • 15:00 Deciding which lever to pull each week
  • 17:00 Why revenue is flexible but your identity isn’t
  • 20:00 Closing encouragement: You are not alone


Links Mentioned in this Episode

  • LinkedIn Job Board
  • Etsy Resume Templates
  • ChatGPT by OpenAI


Guest/Host Social Media Info

  • Side Hustle Pro – @sidehustlepro
  • #SideHustlePro



Hosted on Acast. See acast.com/privacy for more information.

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2 weeks ago
20 minutes 39 seconds

Side Hustle Pro
478: Why I Lost My Mojo

This week in the guest chair is… me! I’m kicking off a new season with a solo episode to share what I’m calling my Expansion Era.

In this deeply personal and vulnerable episode, I open up about how I lost my mojo, what I’ve been navigating as a mom and entrepreneur, and the steps I’m taking to rebuild my confidence, health, and business.


In this episode I share:

  • The reality of postpartum depression, business setbacks, and navigating motherhood while running a business
  • How I’m redefining success and detaching my worth from income
  • The investments I made in fitness coaching, business coaching, and therapy to get back on track
  • Why consistency and community matter more than ever in this season
  • The shifts I’ve made in 2025 to prioritize my health, creativity, and confidence


Highlights Include:

00:00 Intro

03:00 Why I’m calling this the Expansion Era

10:00 Navigating motherhood and identity shifts

20:00 Business setbacks and financial uncertainty

30:00 Hiring a fitness coach and rebuilding my health

40:00 Getting back into business coaching and regaining confidence

55:00 Returning to therapy and releasing shame

1:05:00 Lessons for anyone in a season of rebuilding


Links Mentioned in This Episode

  • Side Hustle Pro Free Podcast Training: https://sidehustlepro.lpages.co/class
  • Anna J. Fitt (Fitness Coach) – IG:@anna_jaefit
  • Claire (Business Coach): https://clairepells.com/waitlist
  • Alfred Street Baptist Church sermon: Go to 1:26:00 mark https://www.youtube.com/live/x03m53y2qnI?si=uAQoNLOOtWyVABEs


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro



Hosted on Acast. See acast.com/privacy for more information.

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3 weeks ago
39 minutes 44 seconds

Side Hustle Pro
477: How Codie Elaine Oliver Brought Black Love To The Big Screen

This week I sat down with Codie Elaine Oliver, the CEO and Co-founder of Black Love, Inc. The 100% Black owned media company, founded by Codie Elaine Oliver and husband Tommy Oliver, is a hub for Black couples and singles to have transparent conversations around relationships, parenthood, dating, and more through their app, podcast network, documentaries, and live events. We get the inside scoop on how Codie built her show from the ground up and grew into a multimedia empire. 


In this episode she shares: 

  • How she and her husband Tommy Oliver self funded Black Love, Inc.
  • The strategic moves she made to pitch Black Love to a network while maintaining ownership
  • The systems she has in place to manage a thriving career while being a mom of three

Check out this episode and others on Apple Podcasts, Spotify, and YouTube 


Links mentioned in this episode

  • Black Love Website: https://blacklove.com/
  • Own Network: https://www.oprah.com/app/own-tv.html
  • Black Love-The Interviews Podcast: https://podcasts.apple.com/us/podcast/black-love-the-interviews/id1552488882
  • Black Love Podcast Network: https://podcasts.apple.com/us/channel/black-love-network/id6442514914

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Codie’s Instagram: https://www.instagram.com/codieco/

Black Love Instagram: https://www.instagram.com/blacklove/


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
47 minutes 2 seconds

Side Hustle Pro
476: How Germanee G Went From GAP Inc. to Celebrity Stylist REWIND

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 


In this episode she shares:

  • How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
  • How to leverage opportunities like internships and a personal brand for business growth
  • How diversifying her services, hiring a team, and seasonal planning led to scaling her business 


Highlights include:

  • 00:00 Introduction
  • 4:08 From biochem to fashion
  • 6:22 The world of corporate fashion 
  • 11:35 Transitioning into personal styling
  • 17:49 Strategizing finances to go full time 
  • 22:36 Nomad life and gigs to meet ends meet
  • 29:14 Working with a celebrity stylist
  • 36:58 Launching GG Styling Firm
  • 39:53 Maximizing cash flow
  • 42:34 Tips for entrepreneurs


Check out episode 476 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Germanee’s Website: https://germaneeg.com/gg-co/ 
  • Germanee’s Instagram: https://www.instagram.com/germanee_g 
  • Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ 
  • LinkedIn Premium: https://premium.linkedin.com/ 
  • Apuje Kalu: https://www.instagram.com/apuje/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

  • Germanee’s Instagram: https://www.instagram.com/germanee_g 
  • Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ 

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
47 minutes 46 seconds

Side Hustle Pro
475: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. 


In this episode I’m sharing:

  • Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering 
  • Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
  • Creating Value: How to produce content and services that your audience genuinely wants to pay for


Highlights Include:

  • 02:49 The Importance of Podcast Setup
  • 05:15 Narrowing Down Your Podcast Topics
  • 09:50 Understanding and Serving Your Audience
  • 14:33 Creating a Content Plan
  • 16:39 Effective Marketing Strategies
  • 19:00 Consistent Marketing Practices
  • 21:24 Thinking Outside the Box for Sponsorships
  • 25:54 Creating Content People Want to Pay For
  • 28:17 Recap and Action Steps


Check out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Riverside (Use code ‘hustlepro’): https://riverside.fm/ 
  • Podcast Moguls: http://sidehustlepro.co/join  
  • Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 
  • Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s 
  • Free newsletter: http://sidehustlepro.co/newsletter 
  • You Are a Badass by Jen Sincero: https://jensincero.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
31 minutes 25 seconds

Side Hustle Pro
474: What It Takes to Launch a Chick-fil-A Franchise w/ Kareem Edwards

This week in the guest chair we have Kareem Edwards, one of the very first men to grace the Side Hustle Pro guest chair! Hailing from Far Rockaway, Queens, Kareem got his start in major corporate roles at Lehman Brothers, Kraft Heinz, and Google—all while dreaming of owning a business. Kareem decided to pursue franchising and balanced a 9-to-5 at Google while working nights at a Chick-fil-A to master the day-to-day operations.


In this episode she shares:

  • The importance of community impact, creating an empowering work culture, and leading with empathy
  • Key lessons on staffing, building trust, and innovating with different revenue channels
  • The art of balancing grit and grace when trying to grow your business


Highlights include: 

00:00 Intro

03:00 Early career in finance

09:00 Discovering Chik-Fil-a franchising 

17:00 Choosing the right location

25:00 Opening during a pandemic

34:00 Staffing strategies

43:00 Leaving a steady paycheck

46:00 Expanding sales methods

52:00 Tips for entrepreneurs


Check out episode 474 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Kareem’s Instagram: https://www.instagram.com/kareemjedwards/ 
  • Kareem’s LinkedIn: https://www.linkedin.com/in/kareemedwards 
  • Posse Foundation: https://www.possefoundation.org/ 
  • Chick-fil-a Franchising: https://www.chick-fil-a.com/franchising 
  • Chat GPT: https://chat.openai.com/ 
  • Uncle Nearest: https://unclenearest.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
57 minutes 33 seconds

Side Hustle Pro
473: Melyssa Ford on Health, Hustle, and Healing

This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances.

As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces.


In this episode she shares:

  • Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health 
  • Overcoming depression, negative self-talk, and finding grace through personal healing
  • The many benefits to pivoting several times in her career


Highlights include:

  • 00:00 Intro
  • 02:00 Building a film/TV personality 
  • 06:00 Being an undocumented immigrant
  • 14:00 Creating her own path
  • 19:00 Battling mental health issues
  • 27:00 Navigating perimenopause
  • 40:00 The podcasting landscape
  • 47:00 Living with a brain injury
  • 1:00:00 Tips for entrepreneurs 


Check out episode 473 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Melyssa’s Instagram: https://www.instagram.com/melyssaford/ 
  • Melyssa’s Twitter: https://x.com/MissMelyssaFord/ 
  • Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/ 
  • Melyssa’s Website: https://www.melyssaford.com/ 
  • ChatGPT: https://chatgpt.com/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook


Guest Social Media Info

Melyssa’s Twitter: https://x.com/MissMelyssaFord/ 

Melyssa’s Instagram: https://www.instagram.com/melyssaford/ 


Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
1 hour 9 minutes 28 seconds

Side Hustle Pro
472: How Two Side Hustlers Became The Go-To Merchandisers For Businesses Across America REWIND

This week in the guest chair we have Quianne Perrin Savoy and Sonja Smith, founders of The Merch Studio. They provide businesses and entrepreneurs with unique and completely customizable merchandise. 


In this episode they share:

  • How their creative backgrounds set the foundation for starting their own business
  • How they expanded from small business to having corporate clients 
  • The processes they use to ensure high quality and timely customer service 


Check out this episode and others on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Moore & Moore Merch Website: themerchstudio.com
  • Moore & Moore Merch Instagram: https://www.instagram.com/themerchstudio/ 
  • Moore & Moore Merch LinkedIn: https://www.linkedin.com/company/themerchstudio 
  • The Momference: https://themomference.com/ 
  • Shopify: https://www.shopify.com/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

  • Moore & Moore Merch Instagram: https://www.instagram.com/themerchstudio/ 
  • Moore & Moore Merch LinkedIn: https://www.linkedin.com/company/themerchstudio 

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
46 minutes 6 seconds

Side Hustle Pro
471: From Ghana To Ulta: How Hanahana Beauty’s Founder Is Expanding Her Brand REWIND

Abena Boamah-Acheampong is the founder + CEO of Hanahana Beauty, a consciously clean skin care, beauty + wellness brand. As a former 7th grade math teacher and therapist, Abena launched her brand with humanity and intention in mind. Now being sold in stores like Ulta, Hanahana Beauty is quickly on its way to becoming a household name.


In this episode Abena shares:

  • How she was able to pay the Ghanaian women who produce the raw materials twice their asking price
  • The skills she learned from being a teacher and therapist that she uses now as a full time entrepreneur
  • How she’s scaled the brand while staying true to her core values


Watch episode 471 on YouTube and listen on all podcast apps


Links mentioned in this episode

  • Hanahana Beauty’s Website: https://ww.hanahanabeauty.com
  • Hanahana Beauty’s Instagram: https://www.instagram.com/hanahana_beauty/?hl=en
  • Abena’s Instagram: https://www.instagram.com/beanieboamah/?hl=en
  • A16z START Grant: https://a16z.com/programs-a16z-start/
  • Hello Alice Grants: https://helloalice.com/
  • Shopify Loans Program: https://www.shopify.com/capital


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss



Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Hanahana Beauty’s Instagram: https://www.instagram.com/hanahana_beauty/?hl=en

Abena’s Instagram: https://www.instagram.com/beanieboamah/?hl=en


Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
57 minutes 6 seconds

Side Hustle Pro
470: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone REWIND

This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​


In this episode Kimberly shares:

  • Why tapping into her community of mentors and entrepreneurs was the right direction 
  • How she has self-funded her business since 2017 with no outside capital 
  • How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands


Highlights Include: 

00:00 Intro

05:50 Challenges in corporate America

9:00 Small-scale beginnings

22:46 Self-financing her side hustle 

28:03 The unique customer experience 

35:26 Revenue streams

39:18 Target audience and marketing 

51:13 Tips for entrepreneurs 


Check out episode 470 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Kimberly’s Website: https://www.museexperiences.com/ 
  • Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ 
  • By Killian: https://www.bykilian.com/ 
  • Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

  • Kimberly’s Website: https://www.museexperiences.com/ 
  • Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ 

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
56 minutes 43 seconds

Side Hustle Pro
469: Turning Grief Into Growth: How Amy Anaiz Built a Sustainable Home Brand

This week in the guest chair we have Amy Anaiz, a celebrated photographer turned product founder and the creator of OZAIZ, a sustainable home goods and fragrance brand. After building a successful wedding and portrait photography business for over a decade, Amy made a powerful pivot—launching a line of sculptural, multi-use glassware inspired by beauty, intention, and function.


In this episode, Amy opens up about her transition from side hustler to full-time creative, and how becoming a mother—while navigating unimaginable grief—reshaped her purpose and path. She shares the behind-the-scenes of building OZAIZ, from manufacturing and funding the business herself, to designing for sustainability and meaning.


*Trigger Warning:

This episode includes discussions of infant loss and stillbirth. 


 In this episode she shares:

  • How she prepared financially to leave her 9-to-5 and pursue photography full-time
  • The story behind her product brand OZAIZ and why it took years to bring to life
  • How grief, motherhood, and purpose shaped her new business direction
  • What she’s learned about manufacturing, design, and funding a product-based business
  • The intentional design and sustainability philosophy behind OZAIZ


Highlights Include

00:00 – Intro

01:30 – Amy’s pivot from PR to photography

07:00 – Building her photography side hustle

10:00 – Leaving her full-time job and creating a financial cushion

13:00 – Losing her daughter and navigating grief while becoming a mom

21:00 – Why she launched OZAIZ and what sets the brand apart

28:00 – How she self-funded her entire business

36:00 – The complexities of manufacturing glassware and candles

44:00 – Designing for sustainability and versatility

50:00 – Balancing personal storytelling with branding

58:00 – What's next for OZAIZ and how Amy honors her daughter's legacy


Watch episode 469 on YouTube and listen on all podcast apps


Links Mentioned in This Episode:

  • OZAIZ Website: https://www.ozaiz.com
  • Amy Anaiz Photography: https://www.amyanaiz.com
  • Amy on Instagram: https://www.instagram.com/amyanaizphoto
  • OZAIZ on Instagram:https://www.instagram.com/ozaizhome 
  • Side Hustle Pro Podcast: https://www.sidehustlepro.co/podcast
  • Kunbi (Amy’s lawyer):https://www.instagram.com/legallyset/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join my new coaching program, SHIFT


Even the expert needs support. That’s exactly why I created SHIFT—a six-month, one-on-one podcast coaching experience for the podcaster who’s done playing the DIY game. In SHIFT, we’ll clarify your message, attract your ideal audience, build a monetization path that aligns with your values, and create a content engine that works with your real life. Apply now at sidehustlepro.co/shift.


Join our Facebook Community here.



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
1 hour 8 minutes 15 seconds

Side Hustle Pro
468: How Side Hustling Nurse Naseema McElroy Paid Off $1M in Debt

This week in the guest chair we have Naseema McElroy, author and the founder of Financially Intentional, a platform about personal finance and living life intentionally. Starting with just under one million dollars in debt, Naseema taught herself financial literacy, paid off her debt, and started side hustling as a consultant teaching others to do the same. 


In this episode she shares:

  • How she created an intentional budget that didn’t leave her in a place of lack
  • Why she believes everyone can take control of their finances, and how to actually do it
  • The different income streams and resources she uses to stay financially free, and much more!


Highlights include:

00:00 – Intro

01:15 – Becoming a nurse after working in healthcare administration

06:00 – What made her realize she was “broke” despite earning $200K+

09:30 – Creating a zero-based budget to pay off $4K–$9K/month in debt

11:00 – What made up nearly $1M in total debt

14:00 – Launching Financially Intentional on Instagram

17:30 – Why she still loves nursing and hasn't gone full-time entrepreneur

22:00 – Using her job to fund her passions

24:30 – The true meaning of financial independence

28:00 – How she makes time to build her brand


Check out this episode and others on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Naseema’s Website:https://www.financiallyintentional.com/  
  • Naseema’s Instagram: https://www.instagram.com/financiallyintentional/ 
  • Financially Intentional Podcast: https://www.financiallyintentional.com/podcast 
  • Travel Nurse Housing Rentals: https://www.furnishedfinder.com/ 
  • Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
1 hour 1 minute 30 seconds

Side Hustle Pro
467: From Accountant to Clean Beauty CEO: How Tisha Thompson Launched LYS Beauty Into Sephora

This week in the guest chair, I’m joined by Tisha Thompson, the founder and CEO of LYS Beauty, the first Black-owned clean cosmetics brand to be carried at Sephora. Tisha shares her inspiring path from staff accountant and part-time makeup artist to leading her own beauty brand that launched during the pandemic and quickly sold out in 10 days. 


In this episode, Tisha breaks down how she strategically pivoted from finance to beauty marketing, cold-pitched Sephora with a bold email (before she even launched!), and developed products that center clean ingredients and inclusivity. Her brand LYS, short for Love Yourself, is not only disrupting the beauty space with triangle packaging and affirmational product names—but it’s also remained profitable every year since launch.


In this episode she shares:

  • How she got her foot in the beauty industry using her finance background
  • Why she took a demotion to pivot industries
  • How personal loss and purpose led her to finally launch LYS Beauty
  • What made Sephora say "yes" to a brand that hadn’t even launched yet
  • How she developed 35 inclusive foundation shades with a clean formulation
  • Why representation and self-love are at the heart of her business model


Highlights Include: 

00:00 Intro

02:10 How a staff accountant became a makeup artist

04:50 Taking a demotion to move into marketing

10:54 Losing her dad and finding the courage to launch

15:45 Cold-pitching Sephora and landing a deal pre-launch

20:00 What clean beauty means to her (and her skin)

27:00 Packaging, affirmations, and triangle symbolism

30:00 Navigating DEI backlash and economic shifts

45:00 Building a team and staying profitable


Check out episode 467 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube.


Links mentioned in this episode

  • LYS Beauty Website: https://lysbeauty.com
  • LYS Instagram: https://instagram.com/lysbeautyofficial/
  • Tisha’s Instagram: https://www.instagram.com/glamourgirl5/
  • Cosmoprof: https://cosmoprofnorthamerica.com
  • MakeUp In Trade Shows: https://makeup-in.com
  • Luxepack: https://luxepack.com


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss



Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



Guest Social Media Info

  • Instagram: https://www.instagram.com/glamourgirl5/
  • LYS Beauty Instagram: https://www.instagram.com/lysbeautyofficial

Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
54 minutes 29 seconds

Side Hustle Pro
466: From Actuary to Podcaster: How Marina Batliwalla Launched a Financial Literacy Show for Women and Girls

This week in the guest chair, we’re spotlighting Marina Batliwalla, financial professional and host of the Banking on Girls podcast. Born in India, raised in Australia, and now based in LA, Marina joined Podcast Moguls to launch a show centered around financial literacy for women and girls—and she’s done just that, all while working full-time.


Marina shares how she overcame mindset hurdles to get started, leveraged her platform to speak at the United Nations, and is now piloting financial education workshops for mothers and daughters.


In this episode, she shares:

  • How she found her voice and confidence through Podcast Moguls
  • Why financial literacy needs to start before the age of 7
  • The early media skills she brought from her radio days in Sydney
  • How her show opened doors to speak at global institutions
  • Why she’s now looking at B2B opportunities for her educational workshops


Highlights Include:

  • 00:00 Intro
  • 02:25 From actuary to advocate: Marina’s global journey
  • 05:20 How a Girl Scout badge sparked her podcast vision
  • 12:30 Naming her podcast Banking on Girls and protecting the brand
  • 15:00 Defining her perfect listener: mothers raising daughters
  • 22:00 Workshop pilot programs and future monetization strategies
  • 31:00 Leveraging her podcast to attend the United Nations
  • 40:00 How Marina got over her fear of marketing

Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Banking on Girls Podcast – https://www.bankingongirls.com 
  • United Nations Commission on the Status of Women – https://www.unwomen.org/en/csw 
  • Cherie Blair Foundation for Women – https://cherieblairfoundation.org
  • Girl Scouts’ Personal Management Badge Info – https://www.girlscouts.org
  • Stock Market Game – https://www.stockmarketgame.org


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
50 minutes 19 seconds

Side Hustle Pro
465: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.


In this episode she shares:

  • How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
  • How she strategically re-invested revenue from side hustling into her businesses 
  • How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women


Highlights Include:

00:00 Intro

02:38 Navigating corporate America 

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy 

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs 


Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

  • Marty’s Instagram: https://www.instagram.com/martytmcdonald/ 
  • Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ 
  • Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ 
  • Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/ 
  • Elle Olivia Website: https://shopelleolivia.com/ 
  • Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 
  • Sugarfina: https://www.sugarfina.com/  
  • Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
1 hour 14 seconds

Side Hustle Pro
464: From Corporate Employee to CEO Coach: Monique R. Shields on Teaching Women to Thrive

This week in the guest chair, we have Monique R. Shields, executive coach, entrepreneur, and founder of Claimed, a program dedicated to helping high-achieving Black mothers unlock their next chapter. In this episode, Monique shares her inspiring journey from corporate to coaching and the lessons she’s learned along the way. She discusses the power of releasing limiting beliefs, why investing in yourself is key to growth, and how motherhood led to her decision to take ownership of her time and career.


In this episode she shares:

  • The importance of creating space for Black women, especially mothers, to thrive and build without compromising themselves
  • The mindset shifts needed to elevate your business and life to the next level
  • How transitioning from corporate to entrepreneurship gave her the freedom she needed


Highlights include:

00:00 Intro

05:00 The importance of relationships in early career transitions

07:30 Background in publishing and banking 

12:00 Transition into executive coaching & the influence of motherhood 

19:00 Raising her rates and investing in herself

24:35 How to navigate seasons of burnout and pressure

29:03 Tips for women entrepreneurs transitioning into full-time business ownership

34:20 The launch of her program, Claimed, for Black mothers

40:00 The power of releasing limiting beliefs and moving beyond survival mode

1:00:00 Tips for entrepreneurs


Watch episode 464 on YouTube and listen on all podcast apps


Links mentioned in this episode

  • Monique’s Instagram: https://www.instagram.com/moniquershields/ 
  • Monique’s Website: https://moniquershields.com/ 
  • Monique’s Podcast: https://moniquershields.com/podcast/ 
  • Side Hustle Pro: https://sidehustlepro.co/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

  • Monique’s Instagram: https://www.instagram.com/moniquershields/ 
  • Monique’s Website: https://moniquershields.com/ 



Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
1 hour 12 minutes 1 second

Side Hustle Pro
463: From $300 Side Hustle to Seven-Figure Scent Empire

This week in the guest chair we have Maekaeda Gibbons, Trinidad-born founder & CEO of Brown Sugar Babe, the cult-favorite fragrance and body-care brand whose body oils like Wild Card and Rich Auntie just keep selling out.

 In this episode she shares:

  • Turning a $300 paycheck into a side hustle that now ships 10,000+ orders a month 
  • Her exact growth playbook: pop-ups at Atlanta’s Ponce City Market, a 20,000-member Facebook group, and influencer collaborations that went viral on the internet
  • How she approaches exploring various side hustle ideas as a multi passionate side hustler


Highlights Include:

00:00 Intro

06:00 Personal connection to scent

09:00 Turning a business to a hobby

15:00 Marketing strategies

21:00 Financial growth and investment

30:00 Importance of discipline in business

40:00 Navigating debt

46:00 Breaking the stigma around money

53:00 Managing tariffs and business costs

55:00 Tips for entrepreneurs


Watch episode 463 on YouTube and listen on all podcast apps


Links mentioned in this episode

  • Brown Sugar Babe Website: ttps://www.brownsugarbabe.net/ 
  • Shopify (e-commerce platform) – https://shopify.com
  • Ponce City Market Makers Market – https://poncecitymarket.com
  • Asia Evans, Financial Therapist – @asiatherapy on Instagram
  • Brown Sugar Babe Instagram: https://www.instagram.com/brwnsugarbabe/ 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
52 minutes 50 seconds

Side Hustle Pro
462: How Legendary Rootz Went From Dorm‑Room Tees to Retail Shelves

This week in the guest chair we have Raven Gibson, multidisciplinary designer and founder of the empowering apparel and lifestyle brand Legendary Roots. Getting her start in her dorm room, Raven takes us on her journey of delegation, negotiating with Fortune 500 retailers, and trusting that what’s for you will never pass you by.


In this episode she shares:

  • How she uses art to speak up and invites her community to set healthy boundaries
  • The moment she got serious about QuickBooks, hired a CPA, learned her metrics, and embraced FIRE principles to build a sustainable, profitable business.
  • The systems that keep burnout at bay, and her gratitude‑driven approach to growth


Highlights include: 

00:00 Intro

3:50 Shifting from medicine to art

10:00 Scaling a side hustle

20:00 Importance of early support

24:00 Managing and learning business finance

33:00 Marketing strategies

39:00 Retail partnerships

43:00 Maintaining a work/life balance

52:00 Tips for entrepreneurs 


Watch episode 462 on YouTube and listen on all podcast apps


Links mentioned in this episode

  • Legendary Rootz website – https://legendaryrootz.com 
  • Instagram / TikTok / Threads – @legendaryrootz
  • Target – https://www.target.com 
  • Shopify – https://www.shopify.com 
  • PayPal – https://www.paypal.com 
  • Figma – https://www.figma.com 
  • ClickUp – https://www.clickup.com 
  • QuickBooks – https://quickbooks.intuit.com 
  • Tumblr – https://www.tumblr.com 
  • Year of Yes by Shonda Rhimes – https://www.simonandschuster.com/books/Year-of-Yes/Shonda-Rhimes/9781476777122 


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
54 minutes 40 seconds

Side Hustle Pro
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

Hosted on Acast. See acast.com/privacy for more information.