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Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

484 episodes

1 day ago

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!

Hosted on Acast. See acast.com/privacy for more information.

All content for Side Hustle Pro is the property of Nicaila Matthews Okome | Side Hustle Pro Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship

Business,

Marketing

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465: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

Side Hustle Pro

1 hour 14 seconds

3 days ago

465: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
How she strategically re-invested revenue from side hustling into her businesses
How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro

02:38 Navigating corporate America

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs

Check out episode 465 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Marty’s Instagram: https://www.instagram.com/martytmcdonald/
Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
Elle Olivia Website: https://shopelleolivia.com/
Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
Sugarfina: https://www.sugarfina.com/
Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851

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Announcements

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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.