Imagine telling your team, ”We’re not a product company anymore. We’re basically Netflix with a checkout button.” Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from ”product pusher” to ”publishing powerhouse.”

What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.

You’re not losing sales on Shopify because your product is too expensive. You’re losing them because you’re asking for full payment upfront. One Shopify merchant increased conversions by 47% simply by letting customers pay a deposit instead of the full amount. (*Not Buy Now Pay Pater) Flexible payments aren’t just nice to have, they’re a growth lever.

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either.

What if one simple phone call could double your Shopify customer lifetime value? In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify retention hack.

In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?” Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you.

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time. Key Take-aways ☕ Replenishment isn’t enough: If your subscription is just product delivery, you’re replaceable📦 Top brands mix models: The best combine replenishment, curation, and access to drive LTV💰 Subscription fatigue is real: Your customers will churn unless there's more value than just the product🎯 Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked📊 It’s not theory—it’s data: Top-performing Shopify brands are using this blended model already 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Bold Commerce: https://boldcommerce.comShopify1Percent Podcast: https://www.shopify1percent.com

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), repeat order rates that attract investors, and what most merchants are doing wrong when it comes to subscriptions and reorders. If you want to get into the top 3% of all Shopify merchants, this episode’s your blueprint.

I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. On my stroll I break down the three things every visitor needs to FEEL right away to stick around, and buy. Key Take-aways🧠 OMG, That’s Me! – Why instant identification is the fastest path to conversion👯 I’m Not Alone – How to build trust by validating your visitor’s problem🧭 Can You Lead Me? – Show them you have the solution and guide them forward🐶 Bonus: How to use quizzes as conversion rocket fuel (and why good clicks matter)🎥 Don’t just say it—how testimonials and video boost believability🧪 Why you need to user test your homepage (and a tool that makes it easy) 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Most Shopify brands blow it after the sale, and they don’t even know it. In this quick episode, I share the one massively underused tactic that turns one-time buyers into raving fans (hint: it’s not more ads). Whether you sell subscriptions or one-offs, this strategy could be your biggest unlock for repeat purchases and skyrocketing LTV. Plus, I reveal the #1 most opened email in eCommerce—and how you’re probably wasting it. If you’re not using this tactic, you’re leaving money on the table.

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify 1% Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines.

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to 55% better than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

⭐️⭐️⭐️ SPECIAL EPISODE ⭐️⭐️⭐️   Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales. The good news is, all of them are easy to fix!  This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes." 🔑 Key Take-aways 🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve. 🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members" with exclusive pricing, early access, and partner benefits. 📋 Optimize Your Main Menu - Everything in your main menu should lead to money. Include trending items and sales collections to drive conversions. 🎯 Understand the Job of Your Website - Your site isn't just for selling; it's for building relationships, gathering customer data, and telling your brand story. 🥇 Focus on Your Top 1% of Customers - Your best customers can generate up to 40% of revenue. Find your true fans and build for them instead of worrying about those who leave. 📝 Create Compelling Product Pages - Treat product pages like landing pages with action shots, annotated photos, rich descriptions, and social proof. 🧠 Develop Authentic Brand Content - As AI-generated content becomes ubiquitous, authentic storytelling becomes more valuable for building trust. 💰 Get Off the Paid Ad Nipple - Diversify beyond increasingly expensive ads by focusing on owned channels like email, SMS, SEO, and blogs. 👥 Power Up Your Referral Program - Creating exclusive, limited, high-value referral opportunities can drive exponential growth through viral sharing. 🌎 Don't Ignore International Markets - Shopify Markets makes it easier than ever to expand beyond your home market for significant growth opportunities. Resources & Links Mentioned in the Show Master & Dynamic: https://www.masterdynamic.com/ Timbuk2: https://www.timbuk2.com/ Harney & Sons Tea: https://www.harney.com/ Tactical Baby Gear: https://tacticalbabygear.com/ Shopify Markets: https://www.shopify.com/markets Bold Commerce Apps: https://boldcommerce.com/ Jobs To Be Done Framework: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done BIG THANKS TO OUR SPONSORS Omnisend - The only email & SMS tool I use for the Shopify stores I manage. Create powerful, personalized email and SMS automations and campaigns that turn casual visitors in to relationships, and long-term REPEAT shoppers 🙌 Try Omnisend for free here: shopify1percent.com/omnisend    Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

🎁 Special Offer for Listeners at the bottom 👇 Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today! 🎯 Key Takeaways ✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈 🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️ 🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡 🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑 🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰 📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲 ⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳ 📌 Resources & Links Mentioned in the Show Abra Promotions – https://bit.ly/abra-promos  Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/ Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app  Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart  Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball  🎁 Special Offer for Listeners! Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

B2B is not a business model, it’s a channel. In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands. Key Takeaways: ✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth. ✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering. ✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape. ✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution. ✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable. 🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams. LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v   

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things. 🔹 What You’ll Learn in This Episode:✔️ The #1 overlooked system that separates struggling stores from 8-figure brands✔️ Why most brands are leaving money on the table by ignoring their existing customers✔️ Pricing secrets that let you charge more—and actually increase sales✔️ How to turn one-time buyers into raving fans who promote your brand for free✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting) 💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices. This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge    LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v   

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps:  https://www.shopify1percent.com/p/trivia/ 💡 Episode Highlights:Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify.  💣 The knowledge bombs he drops in this episode are insane! 💣 Key Takeaways – Are You Making These Subscription Mistakes? ✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing?✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn?✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy?✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue?✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value? Subscription Growth by the Numbers 📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers.📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement?💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions. 🎙️ Host: Jay Myers🎙️ Guest: Matthew Holman (Subscription Prescription) LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v   

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected.  There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret.  In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexico. It effects everyone.    LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v 

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined? In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases. Why You Can’t Ignore Push Notifications 📈 50X+ ROI during major sales events like BFCM and holiday promotions🛒 80% cart abandonment recovery rate using real-time browser notifications🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history What You’ll Learn in This Episode: ✅ What exactly are push notifications, and how do they work?✅ How major Shopify brands are using them to win back customers✅ The biggest mistakes merchants make with push notifications—and how to avoid them✅ How AI-powered "smart delivery" ensures messages land at the right time✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success 💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers! 📢 Don’t miss this one—your sales strategy will never be the same.   Resources Mentioned in This Episode Push Notification & Marketing Automation Tools PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app) Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo) Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow) E-commerce & Conversion Optimization Google Analytics – Web tracking & analytics tool (https://analytics.google.com/) Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs) Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads) TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/ LEARN MORE ABOUT SHOPIFY1PERCENT Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/  START YOUR SHOPIFY STORE!Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v