Is the price of success… loneliness?
In this episode of She Hustles Podcast, we get real about the emotional side of ambition — losing friends who don’t get your hustle, partners who don’t support your dreams, and the isolation that comes with growth.
💡 Learn how to stay confident, connected, and grounded while you rise.
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Giulia → @gg.mediastudio
Instagram → @shehustles_podcast
Youtube → @shehustlespodcast
As women navigating the chaos of freelancing, entrepreneurship, and balancing life, we (Julie & Giulia) know how hard it can be to stay sane, happy, and focused. Get ready for real, unfiltered conversations about career growth, personal development, and hustling without burnout — straight from your two long-distance besties.Thanks for being part of our journey! 💋
Thinking of quitting your 9-5 and starting a freelance life but worried it’s too risky or hard 🤯
In this episode of She Hustles Podcast, Julie and Giulia share their personal journey from corporate burnout to building their own freelance business. They cover:
How to know when it’s time to leave your job
Freelancing basics: do you need savings, how to niche, and landing your first client
Switching from employee mindset to CEO mindset
Setting boundaries with clients and work-life balance
Motivation vs discipline and staying focused with multiple passions
If you’ve ever asked “Can I really make it on my own?” or “Is freelancing freedom or just chaos?” this episode is for you.
Join us for practical advice, honest stories, and a little friendly ass-kicking from two multi-passionate entrepreneurs figuring it out publicly so you don’t have to.
Question for you: Are you more of a structure lover 🧠 or a freedom junkie 🦋?
#freelancelife #quitcorporate #womeninbusiness #femalefounders #entrepreneurmindset #corporatetofreelance
Ready to launch your side hustle but stuck on pricing? You're not alone! 💕In this episode, we're breaking down exactly how to price your products or services without underselling yourself or scaring away customers. Whether you're selling handmade jewelry, offering coaching services, or launching a digital product, we've got you covered!What you'll learn:The sneaky trick to find out your competitors' real prices (yes, we went there!)How to calculate your costs + profit margin like a proWhy knowing your target customer's budget changes everythingDifferent pricing models that actually work (hourly vs. packages vs. bundles)When to test your prices vs. when to stick to your gunsKey takeaways:✨ Don't compare yourself to fake competitors who aren't actually handmade/authentic✨ Spend MORE time on pricing than anything else - it can make or break your business✨ When you price too low, people get suspicious. Too high? They ask too many questions.✨ Put yourself in your customer's shoes - you might BE your ideal customer!Ready to stop guessing and start earning what you deserve? Drop a comment below with your biggest pricing challenge and we'll help you work through it!Don't forget to LIKE if this helped you and SUBSCRIBE for more side hustle tips that actually work 💪Podcast Links 🎧- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517Follow She Hustles 📌- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/feed/Follow Giulia Ⓖ- Instagram: https://www.instagram.com/gg.mediastudio/- TikTok: https://www.tiktok.com/@gg.mediastudio- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/Follow Julie Ⓙ- Instagram: https://www.instagram.com/growthwithjulie- LinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ Every Thursday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Stop wasting money advertising to the wrong people! 🎯
You've got an amazing product or service, but if you don't know exactly who you're selling to, you're basically throwing money into the void.
In this episode, we break down the exact 4-step process that successful businesses use to create target personas that actually convert strangers into loyal customers.
Here's what you'll learn:
✅ How to define demographics that matter (age, location, income, education)
✅ The psychology behind your ideal customer (what they want, fear, and aspire to)
✅ How to identify the exact pain points your product solves
✅ Where your customers actually look for products like yours (hint: it might not be Instagram!)
💡 Quick tip: Pin your finished persona somewhere you can see it daily - it should guide every piece of content, every ad, and every message you create.What's your biggest challenge when it comes to defining your target audience? Drop it in the comments below!
👇Don't forget to subscribe to She Hustles for more actionable business tips that actually work! 🚀
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About us
Welcome to She Hustles ✨ Every Thursday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Is Cyprus an Offshore Country?
The Truth About Taxes, Digital Nomads & Business Setup
Is Cyprus really an offshore country?
In this episode, we sit down with tax expert Jowita to break the myths and reveal why Cyprus is actually a tax-friendly, EU-compliant jurisdiction, but definitely not offshore.
We explore:
✅ Why Cyprus attracts digital nomads, entrepreneurs, and expats
✅ The truth about Cyprus corporate tax rates
✅ How to qualify for Non-Dom status and legally pay 0% tax on dividends
✅ The unique 60-day tax residency rule perfect for digital nomads
✅ How Cyprus offers capital gains tax exemptions on stocks, bonds, and business sales
✅ Family tax incentives for expats and tech professionals
✅ The importance of tax planning and professional advice to avoid common relocation mistakes
✅ Why Cyprus is a rising hub for startups and remote workers looking for business-friendly, low-bureaucracy environments
We also talk about lifestyle, the welcoming business community, and why Cyprus is one of the most attractive places to live and work in Europe. 🌞
Get your free TAX guide here 💌
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Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Keywords: starting a business, tax advice, business law, company incorporation, women entrepreneurs, Cyprus tax benefits, networking tips, business strategy
Thinking of launching your business? This one legal & tax mistake could cost you everything.
In this in-person She Hustles episode recorded in Cyprus, we sit down with lawyer and tax expert Jowita Jablonska to uncover the one thing entrepreneurs often overlook when starting their business. We dive deep into choosing the right jurisdiction, the power of in-person connections, avoiding setup mistakes, and what every founder needs to know about trust, expertise, and strategy.
If you’re dreaming of building your own thing — business, side hustle or remote setup — this episode is your must-listen.
Timestamps
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Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Get your free TAX guide here 💌
Keywords: starting a business, tax advice, business law, company incorporation, women entrepreneurs, Cyprus tax benefits, networking tips, business strategy
80% of startups fail in the first 5 years — not because of bad ideas, but because founders give up.
In this unfiltered episode, we asked ChatGPT how to build the strongest mindset possible — without toxic hustle culture or 4 a.m. wakeups. Whether you're stuck in your 9–5, building your side hustle, or trying to scale your business, this is your reset button.
You’ll learn:
This isn’t just mindset fluff — it’s your founder edge. According to the American Psychological Association, resilient entrepreneurs are 60% more likely to thrive in tough markets.
💬 Listen now if you want to build a business and stay sane.
TIMESTAMPS
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About us
Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Get your free TAX guide here 💌
Keywords: resilient mindset, entrepreneur tips, mental strength, burnout recovery, mindset for women, female founders, side hustle life, productivity tips, goal setting, personal growth, how to build a business, motivation, women in business, startup mindset, daily habits
If you’re building a business and want to sell your product, ideas, or services, this conversation is a must-listen. We welcome Melinda and Diana, co-founders of Aphrodite Picnic, who share how they brought their creative business ideas to life — and sold them successfully to their target audience.
Melinda and Diana started with a wedding-focused brand but pivoted to luxury picnics, carving a unique niche in Cyprus. They reveal how they validated their idea, launched on a shoestring budget using smart marketing hacks like stock images, and booked their first clients within days.
In this episode, you’ll learn about:
Whether you’re a creative entrepreneur or exploring business ideas for 2025, Melinda and Diana’s journey is packed with actionable insights and real talk about the highs and lows of entrepreneurship.
TIMESTAMPS:
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Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.
Julie and Giulia give you 4 tips to rewire negative self-talk into positive thinking when you're feeling low because you're hustling every day.
TIMESTAMPS:
00:00: Introduction to Rewiring Negative Self-Talk
00:13: Importance of Self-Affirmations
00:32: Norman Deutsch's Theory on Rewiring Neuronal Paths
01:11: Breaking Habits and the Role of Self-Awareness
02:06: Techniques for Breaking Habits: The Pomodoro
Technique
03:16: Applying the Pomodoro Technique in Business
04:04: Speaker 2's Personal Techniques for Productivity
05:27: Mel Robbins' Five Seconds Rule
05:39: The Two-Minute Rule for Procrastination
06:13: Role of Self-Affirmations in Various Life Journeys
07:04: Serena Williams and the Power of Self-Affirmation
07:58: Speaking to Yourself Positively
09:00: Finding Personal Peace and Positivity
References 🔗
Norman Doidge: rewiring your neuronal paths - https://www.theguardian.com/science/2015/feb/08/norman-doidge-brain-healing-neuroplasticity-interview
Podcast Links 🎧
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About us Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.
Don’t Trust ChatGPT on Carbonara But Do This If You Want a Business That Matches YOUR Personality 👀
Yesterday it was ChatGPT & wine… today we’re diving deep.
Can AI really give you the perfect business idea based on your personality type?
We put it to the test—and what we found out is WILD 🤯
From logical thinkers to artsy extroverts and cozy introverts (plus a special mention for ambiverts!), we break down the AI-generated biz ideas, the pros + cons, and how you can stand out online in 2025.✨ What we cover:
And yes… bagels + budget days 🍩📊
Stay to the end for our thoughts on using AI as a therapist (we said what we said).
Drop the craziest thing you’ve ever asked ChatGPT in the comments 💬
TIMESTAMPS
Welcome back to our 5th season 🎉The “IT Girl” aesthetic is sold as empowerment, the skincare, the ‘clean girl’ vibe, the effortless confidence. But what if I told you it's just a more expensive way to tell you you’re not enough? In this video, we’ll break down how the IT Girl brand quietly gaslights women into endless comparison, self-doubt, and consumerism - all while pretending it’s self-love. If you’ve been chasing this illusion, it’s time to step back and ask: who benefits when you’re never quite satisfied with yourself?Timestamps:00:00 - Intro: Why we're over the "no personality" aesthetic 00:38 - What ChatGPT says an IT Girl really is 01:20 - Is the IT Girl trend just another stereotype? 02:15 - Gossip Girl and the original It Girl fantasy 03:05 - Why the It Girl aesthetic feels fake today 04:10 - Matcha, Pilates & performative living 05:08 - The cost of trying to look rich online 06:10 - Are we just optimizing ourselves for Instagram? 07:30 - Why individuality beats aesthetics 08:35 - Soft Girls, beauty standards & toxic exclusivity 09:40 - The pressure to be "pretty enough" to fit in 10:30 - Real talk: Labels like IT Girl are limiting 11:18 - Alexa Chung, Serena van der Woodsen & beauty as currency 12:45 - Why real personal brands stand out 13:50 - Creativity is dying in the IT Girl era 14:45 - Wake-up call: You don't need to be part of the 5AM club 15:40 - How brands exploit aesthetic trends to sell you things 16:50 - Expensive lifestyles = unhappiness + financial stress 17:55 - The real issue: Everyone looks the same 18:55 - Want better conversations? Sit at better tables 20:00 - Recap: Why we shouldn’t chase IT Girl or Soft Girl trends 20:55 - GPT's top 3 reasons NOT to follow trends blindly 21:30 - “You're a trend, not a person” — powerful reminder 22:15 - The pressure to constantly perform online 23:00 - What happens when you outgrow the aesthetic? 23:40 - Build dreams, not just a vibe 24:45 - Reclaim your identity before choosing an aesthetic 25:40 - If you must be an IT Girl, do this first: build something real 26:45 - Business builds personality — not Instagram 27:30 - Use social media to serve your business, not define you 28:15 - How to feel like an IT Girl *with substance* 28:40 - Craft a signature style that reflects YOU 29:40 - The art of quiet confidence 30:30 - Use social media like a personal diary 31:25 - How to nurture substance: curiosity, mastery, depth 32:40 - Why deep knowledge is more magnetic than aesthetics 33:30 - The new IT Girl: Connector, not clout chaser 34:20 - Be multi-dimensional, not predictable 35:10 - Set non-negotiable values and live by them 36:00 - Final thoughts: be memorable by being authentic 36:50 - Teaser: Aligning your personality with your business (next episode!) 37:15 - Outro: Subscribe for more deep-dive conversations 👇 Drop us a comment and let us know: Do you dream of being an IT Girl?Podcast Links 🎧- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517Follow She Hustles 📌- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/company/she-hustles-pod/Follow Giulia Ⓖ- Instagram: https://www.instagram.com/gg.mediastudio/- TikTok: https://www.tiktok.com/@gg.mediastudio- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/Follow Julie Ⓙ- Instagram: https://www.instagram.com/growthwithjulie- LinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.
Giulia and Julie are breaking down the emotional mindset behind business decisions, the importance of trusting your gut, and how to balance strategy and intuition as a female entrepreneur.
They also share personal stories, mistakes, and what we’ve learned from interviewing powerful women across industries.✨
If you're dreaming of launching something, but feel overwhelmed, this episode is your sign. In today’s episode, Giulia and Julie are diving deep into starting a business — not just the idea, but the people behind it.
- How do you choose the right co-founder?
- Should you go solo or build a team?
- Is it risky to start something with a friend?
- And why are women often hesitant to ask for what they need — like “Hey, can you give me 10k?” — while men just go for it?
TIMESTAMPS
00:00 – Welcome to She Hustles!
01:15 – Where in the world are we? Travel check-in
03:10 – How do you actually start a business?
05:22 – Solo vs. Co-founder: What works best?
09:00 – Why most startups fail: choosing the wrong people
11:33 – How to recognize if someone is the right business partner
14:12 – Friendship + business: Yes or no?
18:40 – The "men vs women in business" debate
22:55 – Why women hesitate to ask for help
26:40 – Trusting your gut: the real business superpower
30:50 – Story time: When your partner copies your idea
33:14 – What women can learn from men in business
37:02 – Women and self-sabotage: how to stop doing it
40:20 – Advice for women starting their first job in finance
44:05 – From passion to empire: the story of Huda Beauty
47:12 – The power of time in choosing business partners
50:10 – Why gut feeling is connected to knowing yourself
52:00 – Final thoughts: You don’t need to prove anything
53:40 – Why this is not a rant, but a reminder
55:00 – Like, Comment, and Subscribe 💬❤️👇
Drop us a comment and let us know: Would you start a business with a friend?
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Welcome to She Hustles ✨
Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Giulia and Julie speak about sticking to your goals... everyone speaks about visualizing your future self to achieve your dreams but they both dispel this theory. It is about knowing this one thing. Nothing else!
TIMESTAMPS
00:00 - Welcome to She Hustles + Community Reminder 💬
01:10 - Topic Intro: Why you're struggling to stick to your goals
02:00 - Most common goals people abandon (fitness, travel, social media)
03:30 - Why we cheat on our own goals: consistency vs. commitment
05:10 - Visualizing your future self for deeper motivation
07:00 - Mission vs. Vision: What does success actually *look* like?
09:00 - Julie's story: Writing a book before turning 30 ✍️
11:00 - Passion, commitment & clarity: The 3-pillar mindset
13:00 - Owning your identity: “I’m an author” vs. imposter thoughts
15:00 - Why clarity fuels action & what to do if you're feeling conflicted
17:30 - Ask your friends: “Who do you think I am?”
18:45 - How to present yourself beyond your job title
20:20 - You can be an athlete before you're a champion
22:00 - Aligning what you say with what you *do*
23:15 - Why you SHOULD tell people your goals
25:00 - External pressure as a productivity trigger
26:30 - Know how others can help you reach your goals 🎯
Follow She Hustles 📌
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Follow Julie Ⓙ
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Welcome to She Hustles ✨ Every Friday, She Hustles brings you no-fluff, practical tips to help you get unstuck and start building the business, side hustle, or passion project you’ve been dreaming of. Tune in for inspiration, clarity, and that extra push to take action—on your terms.
Giulia and Julie chat with Tatjana Meluškāne, Head of Sales at Payabl about networking smartly, designing a career you want, building a relationship and marriage when long distance and also, knowing how to love yourself and be selfish so you can live your best life.
TIMESTAMPS
00:00 Opening Statement & Personal Reflections
00:28 Introduction to Guest (Tatjana) & Podcast Overview
01:05 How Tatjana Introduces Herself at Events
02:57 Importance of Networking & Business Connections
06:57 Tatjana’s Career Shift from Banking to Fintech
08:58 Overcoming Fear & Taking Career Risks
12:27 Work-Life Balance & Motherhood Challenges
16:06 Confidence & Presence in Business Settings
19:17 Emotional Intelligence & Leadership
23:01 Hiring the Right People & Team Building
27:02 Tatjana’s Approach to Relationships & Marriage
30:00 Final Advice: Self-Acceptance & Growth
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About us
Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Giulia and Julie talk about Mel Robbins' latest book: the Let Them Theory and how it should be used to improve your life. But also how misused it can be a toxic principle. The debate is on.
Where do you stand?
TIMESTAMPS
00:00 - Introduction
00:36 - What is the 'Let Them' Theory?
01:50 - The concept of 'Let Them' explained
02:31 - The mindset shift required
03:59 - Trying to change others: Is it worth it?
05:59 - When should you 'Let Them' and when to take action?
07:04 - The difference between influencing and forcing change
12:00 - Personal experiences with the 'Let Them' Theory
17:03 - The danger of misusing the theory
23:56 - Final thoughts & conclusion
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About us
Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to level up your career, start a business, or the dream side hustle.
Giulia and Julie chat with Anastasia Timonina from SEMRUSH about moving out of Russia, not by choice, and starting a career abroad in the tech industry.
We also talk about pivoting careers, knowing your very best qualities and so on, in order to get the job you want and live a life you love!TIMESTAMPSFollow She Hustles 📌- Instagram: https://www.instagram.com/shehustles_podcast/- Telegram club: https://t.me/2381638231/5Follow Anstasia ⚡️- Instagram: https://www.instagram.com/_timooosha/- LinkedIn: https://www.linkedin.com/in/anastasia-timonina/Follow Giulia Ⓖ- Instagram: https://www.instagram.com/gg.mediastudio/- TikTok: https://www.tiktok.com/@gg.mediastudio- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/Follow Julie Ⓙ- Instagram: https://www.instagram.com/growthwithjulie- LinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
The guest of the day is Cristina Espinal, a leadership development expert - she shares her story with Giulia and Julie about how she planned her employment exit but also how running a marathon has shaped her thinking and how she applies this to running her business.
This is a conversation rich in actionable tips about making it as a solopreneur and ambitious woman in a competitive space.
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About us Welcome to She Hustles ✨
Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Disclaimer: We are not Financial or Tax Advisors so please talk to a tax advisor! Julie and Giulia are chatting about their country moves, 9 countries for Julie and 4 for Giulia. Between Giulia and Julie, there are tons of learnings on how to prep a digital nomad trip, buy a house in Europe, think about your taxes and find accurate information in order to not be stressed out.
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About us Welcome to She Hustles ✨
Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.
Giulia and Julie speak about their first, most memorable career failures and what they learned from these. This is a raw episode to help you reframe your failures and see these as a stepping stones to design an ideal career and life.
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TIMESTAMPS
About us Welcome to She Hustles ✨
Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.