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Shaping eCommerce with IronPlane
IronPlane
38 episodes
8 months ago
In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt...
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Technology
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In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt...
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Technology
Episodes (20/38)
Shaping eCommerce with IronPlane
Get the Most Out of Your Agency Feat. Trellis Co-Founder and CEO, Isaiah Bollinger
In this episode of Shaping eCommerce host Tim Bucciarelli welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships. Key topics discussed in the podcast conversation are:eCommerce Agency Specialization and Services: The discussion focuses on how some agencies choose to maintain a narrow focus on their area of expertise, while others like Trellis transitioned from niche areas to becoming full-service, addressing strategy and marketing in addit...
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2 years ago
44 minutes

Shaping eCommerce with IronPlane
Get the Most Out of Your Agency Feat. Shero Commerce Co-Founder & CEO, Beth Shero
In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt...
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2 years ago
45 minutes

Shaping eCommerce with IronPlane
Get the Most Out of Your Agency Feat. IronPlane Head of Projects, Jared Shields
Kicking off our series on how to get the most out of your Agency, Tim speaks with Jared Shields Head of Projects at eCommerce agency IronPlane. In this segment, they focus on the following topics:• Why is your agency relationship important?• Client and agency stakeholders• Why a strong client team lead is essential• The basics of good bug reporting• How to manage things that go wrong (and something will go wrong)• Why a positive relationship encourages a successful project• A few words about ...
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2 years ago
52 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Matthew Eisnor, Dir of Global Alliances at Algolia
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Matthew Eisnor, Dir of Global Alliances at Algolia. On the podcast, they talk about:- The history and relevance of search- The Algolia ICP- Search for B2B- The difficulty in managing the tens of thousands of long-tail search queries- Why chatGPT is likely too expensive to scale and run search#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #enhancedsearch #seo #se...
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2 years ago
40 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Michael Potters Senior Strategic Partner Manager at Gorgias
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Michael Potters, Senior Strategic Partner Manager at Gorgias. On the podcast, they talk about:- His experience being a Gorgias customer and then transitioning to his current role- The Gorgias ICP- The plug and play nature of Gorgias that increases time to value- How Gorgias differs from Zendesk- How Gorgias powers communications across the entire customer journey#ecommercesolutions #ecommercesoftware ...
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2 years ago
40 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Stefan Schinkel, Chief Revenue Officer at dotCMS
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Stefan Schinkel, Chief Revenue Officer at dotCMS. On the podcast, they talk about:- The origins of dotCMS- dotCMS's ICP- An ideal content stack- What sets dotCMS apart from the competition- The types of businesses best suited to headless architectures- What's next for dotCMS#ecommercesolutions #ecommercesoftware #ecommerceproducts #ecommercetechnologies #headless #composable00:00 Shaping eCommer...
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2 years ago
44 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce. On the podcast, they talk about:- The differences between headless and composable- Why big companies are gravitating toward headless solutions- The ROI of a headless architecture- What an ideal headless/composable tech stack looks likeRead the transcript here: https://www.ironplane.com/blog/partner-interview-with-kyle-capsalis...
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2 years ago
29 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Christian Lelaidier, Strategic Partnerships Manager at Front-Commerce
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Christian Lelaidier, Strategic Partnerships Development Manager at Front-Commerce. On the podcast, they talk about:- The world of composable commerce- How Front-Commerce got started and why eCommerce companies should consider using a flexible frontend- The ROI Front-Commerce customers see- The benefits of Front-Commerce for developers and marketing teamsRead the transcript here: https://www.ironplane....
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2 years ago
44 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about:- How Akeneo's technology works and how the company started- The rise of omnichannel buying journeys in eCommerce- Why retailers should explore PIMs like Akeneo- How Akeneo was built to accommodate a composable architecture#pim #productinformationmanagement #ecommerceproducts #ecommercesolutions00:00 Shaping eCommerc...
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2 years ago
32 minutes

Shaping eCommerce with IronPlane
Future of eCommerce series with Bob Giovannini
Bob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself.In his interview with Tim, Bob focuses on how:- eCommerce will become “unified commerce” or just "Commerce"- BigCommerce seems to be in the middle between a true SaaS and something more custom or PaaS- Marketplaces will continue to grow as a revenue strategy- Magento open source is still best for customizations- SaaS platform...
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2 years ago
46 minutes

Shaping eCommerce with IronPlane
Future of eCommerce: Curtis Schrum
Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce.In his interview with Tim, Curtis explains that:- In 5 years, there won't be much change; if anything, there will be contraction - In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc.- BigCommerce is bigger than people think it is - they give customers a great toolbox- On-prem isn't going away any time so...
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2 years ago
34 minutes

Shaping eCommerce with IronPlane
Future of eCommerce series: Aaron Sheehan
Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related.In his interview with Tim, he gives his take on:- Adobe - they see the future of eCommerce as composable for the enterprise only- Shopify - they are following a salesforce model creating their own version of payments, ...
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2 years ago
1 hour 1 minute

Shaping eCommerce with IronPlane
Future of eCommerce series: Damien Retzinger
Damien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil.In his interview with Tim, Damien shares his thoughts on the future:- We’re going to see consolidation - just like we have Apple, Microsoft, and Linux, we will see the same thing with eComm platforms- Magento will be the Linux - Open source software will contin...
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2 years ago
42 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke.On the podcast, they talk about:- How Zakeke technology works and how the company started- Several unique Zakeke use cases- How VR/AR/3D are no longer a nice to have- How industry leaders are using Zakeke today#3dcommerce #VR #AR #visualcommerce #ecommercetechnologies00:00 Shaping eCommerce with Gaia Vernaglione, Director of...
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2 years ago
41 minutes

Shaping eCommerce with IronPlane
Future of eCommerce series: Isaiah Bollinger
Isaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since.In his interview with Tim, he predicts that:- Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready for the transition- Generally, platforms are going to have more and more tools OOTB- #AdobeCommerce will eventually be100% headless and have multiple ...
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2 years ago
45 minutes

Shaping eCommerce with IronPlane
Future of eCommerce series: Kuba Zwolinski
Kuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane.Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association.In his interview with Tim, he talks about how:- Eventually, the “e” will be removed from eCommerce- Companies need to place even more focus on unifying the shopper experience- AI and ML technologies are great, but some businesses will also want to use...
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2 years ago
48 minutes

Shaping eCommerce with IronPlane
Future of eCommerce Series: An Introduction by Tim Bucciarelli, Director of Engagement at IronPlane
As the new year approaches, you may find yourself asking questions like:❓Where is eCommerce technology going?❓Will Magento be obsolete?❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve?❓What is the impact of marketplaces on eCommerce?❓What does headless actually mean, and how is it distinct from "composable" or "API-first"?❓What are some innovative eCommerce companies I don't know about yet?Lucky for you, we have some answers -- or at least p...
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2 years ago

Shaping eCommerce with IronPlane
Shaping eCommerce with Marc Uible, VP of Marketing at Threekit
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Marc Uible, VP of Marketing at Threekit.On the podcast, they talk about:- How Threekit technology works- Several unique Threekit use cases- His vision for the future of eCommerce (with VR/AR/3D as a foundation)- How industry leaders are using Threekit to gain higher conversion rates and higher LTV customers You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-...
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2 years ago
35 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Guy Marion, GM Chargebee Retention
On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention.On the podcast, they talk about:- How Guy started Brightback, which got acquired by Chargebee- The Chargebee ICP- How Chargebee’s API-first approach is a differentiator- The retention benefits of a flexible subscription platform You can read the transcription here: https://www.ironplane.com/blog/how-to-hubspot-series-partner-interview-with-guy-marion#ecommerc...
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3 years ago
26 minutes

Shaping eCommerce with IronPlane
Shaping eCommerce with Eddie Hsieh, Head of Alliances at Ordergroove
On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Eddie Hsieh, Head of Alliances at Ordergroove.On the podcast, they talk about:What Ordergroove is and how it worksWho is Ordergroove’s ideal clientHow AI is enabling personalization in subscription platformsHow Ordergroove allows merchants to dramatically reduce churn Not sure where to start your vendor evaluation? Contact us at IronPlane for help: https://www.ironplane.com/contact-us.#subscriptions #subscri...
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3 years ago
24 minutes

Shaping eCommerce with IronPlane
In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include:• Importance of aligning with an agency and providing excellent customer service and value.• Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value.• Discussion on bugs in eCommerce development and the need to have a qualified team, minimize technical debt...